BULLETIN MNS, June 2009...Market News Service Cut Flowers and Ornamental Plants Market Trends Cut...

CUT FLOWERS AND ORNAMENTAL PLANTS MARKET NEWS SERVICE (MNS) MONTHLY EDITION

BULLETIN MNS, June 2009

Market News Service

Cut Flowers and Ornamental Plants

2

Disclaimer

This report has been prepared without formal editing, as a service to exporters and industries in developing countries by the Market News Service (MNS), Division of Market Development, International Trade Centre; The Joint Agency of the World Trade Organization and The United Nations. No part of this report may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without prior permission in writing from the International Trade Centre. The mention of specific companies or of certain commercial products and brand names does not imply that they are endorsed or recommended by ITC in preference to others of a similar nature that are not mentioned. The designations employed and the presentation of material on the map do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any Country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

3

Market News Service Cut Flowers and Ornamental Plants

Market News Service: Floriculture Products

Report prepared by Mr. Jan Plasmeijer and Mr. Chumi Yanai

Issue No. M06, of 03 July 2009

The Market News Service (MNS) Cut Flowers and Ornamental Plants Monthly Report presents informative notes and statistical analysis on Cut Flowers and Plants traded in major European and international markets. First, the report is divided into a “market trend” section with qualitative information and market trends for both Cut Flowers and Plants traded in major international European markets. Second, the report offers information and analysis for a selected number of countries within the world floriculture market and reviews of published articles about the industry. Third, it presents major international floriculture events, exhibitions and conferences. Finally it provides, when available, selected price and quantity trend information for major auction houses and wholesalers in major European and Asian floriculture markets. The MNS objective is to provide indications on market trends to support exporters, producers, sector associations and other private or public organizations in their export marketing decisions. MNS aims to serve as a market intelligence tool to improve market transparency and facilitate trade. MNS information providers for floriculture products include major importers, wholesalers, auctions and organizations in 11 European countries and 2 Asian countries. Market information is collected throughout the year and is available for transmission to subscribers on a monthly basis. The MNS Floriculture Statistical Information section, available through the P-Map portal www.p-maps.org on a weekly basis, provides quotations that refer to major flower auctions` quantities and average weekly prices from the Netherlands and Japan, and wholesale market indicative prices from Singapore. European prices are quoted in Euro. Asian prices are quoted in local currencies and in US$. Unless otherwise mentioned, prices are quoted per stem and are related to size in cm. We welcome new sources of information, news that subscribers and readers might have on their specific products or areas, inquiries or information requests on the products and markets covered by the report as well as suggestions, remarks and indications on the report content. For these purposes or for other information about the report and the Market News Service, please contact

[email protected]. The authors can be contacted at [email protected] or [email protected]

To subscribe to the report or to access MNS reports directly online, please contact [email protected] or visit our website at: http://www.intracen.org/mns

The Market News Service is made available free of charge to all Trade Support Institutions and enterprises in Sub-Saharan African countries under a joint programme of the International Trade Centre and CBI, the

Dutch Centre for the Promotion of Imports from Developing Countries (www.cbi.nl).

Copyright © MNS/ITC 2000. All rights reserved

http://www.p-maps.org/

mailto:[email protected]

mailto:[email protected]

http://www.intracen.org/mns

http://www.cbi.nl/

Market News Service


4

INDEX

MARKET TRENDS ........................................................................... 5

CUT FLOWERS MARKET IN EUROPE ............................................................................... 5

PLANTS MARKET IN EUROPE ...................................................................................... 9

SELECTED FLORICULTURE WORLD INFO ............................... 12

UK: CUSTOMERS SHOW PREFERENCE FOR BRITISH FLOWERS ................................................... 12

NEW FOOD MILES POLICY THREATENS HORTICULTURE SECTOR ................................................. 12

DUTCH SUPERMARKET CHAIN GUARANTEES ROSES TO LAST 7 DAYS ............................................ 13

USA: MANHATTAN FLOWER DISTRICT WILTING ................................................................. 13

COLOMBIA: ONE BILLION FLOWERS CERTIFIED BY VERIFLORA® ................................................ 14

NAIROBI TO HAVE SPECIAL FLOWER MARKET .................................................................... 14

IMPORTS SHAKE VIETNAM’S FLOWER MARKET ................................................................... 15

AFRICA: CONTINENT SHOULD SUBSIDIZE OWN FARMERS ........................................................ 15

CREDIT CRUNCH WILTS TANZANIA’S HORTICULTURAL INDUSTRY................................................ 16

KENYAN GREENS URGE BOYCOTT NAIVASHA FLOWERS .......................................................... 17

EVENTS CALENDAR .................................................................... 18

FLOWERS DAY CALENDAR ........................................................................................ 18

EXHIBITIONS AND CONFERENCES ................................................................................. 18

STATISTICAL INFORMATION ...................................................... 19

PERIOD PRICE INFORMATION – FIRST HALF YEAR 2009 ......................................................... 19

5


Market Trends Cut Flowers Market in Europe

The Netherlands

Flower Auctions‟ Notes The June 2009 auction figures were published as follows. The monthly cut-flowers turnover has decreased by 15.4% as compared to the same month of last year, realised with a 4.5% lower supply, resulting in a total average price of 20 cents per stem (3 cents lower than last year during the same month). Prices were much lower for roses, peonies, tulips and single headed chrysanthemums; higher prices were only for cymbidium orchids, freesia and eustoma. After the reasonable results obtained during the month of May, the cut-flowers market during the first two weeks of June was relatively better, especially during the first week of the month, the French Mother‟s Day week. It was feared that prices and results would not be so positive, because the weather was very summery, with lots of sunshine and temperatures up to 27ºC. Therefore supplied quantities were not particularly small. In fact, they were bigger than during a normal week. However, as said, all turned out to be different. Prices were higher and therefore turnovers and interests as well. It was difficult to compare the week with the same week of last year, when the French Mother‟s Day took place one week earlier (which is normal in France - the last Sunday of May). Best prices were paid for roses, carnations, cymbidium orchids, lilies, helianthus, hortensia flowers, peonies, limonium

and hypericum. Still disappointing prices were for anthurium, chrysanthemum, gerbera, tulips and zantedescia (calla lilies). Remarkable was the fact that prices at the beginning of the post Mother‟s Day week remained rather steady, and were hardly at all lower than during the previous week. However, throughout the week the general price level slowed down considerably, except for roses and helianthus. It was reported that quite some extra demand and sales were generated from the two Scandinavian countries Sweden and Finland, where the so-called students‟ days were celebrated, marking students‟ graduation. At the end of the first half of June it could be concluded that prices in general were relatively better than during all the previous weeks so far this year. As was reported several times, prices during week numbers 1 to 23 this year were lower than the same weeks of last year; only during week numbers 24 and 25 were they slightly higher. Week number 26 was, again, a minor week. Throughout the third week of the month, and even more so during the last week of the month, prices slowed down further every other day, with the exception of roses and carnations. Prices for these products were better than those of most other products. Lowest prices were quoted for the products: gerberas, anthurium, chrysanthemums, alstoemeria, freesia and solidago.

Importers‟ and Traders‟ Notes The May 2009 cut-flowers export figures were published by HBAG (Exporter‟s Union) as follows. The May export turnover has decreased by 11%, when compared to the same month of last year. Remarkable was the relatively low percentages of exports to Germany (-2%) and Austria (-1%). Biggest decreased percentages were noticed to France (-32%), Italy (-14%), Russia (-33%), Denmark (-16%) and other countries (-14%). The cut-flowers market throughout the first week of June, the French Mother‟s Day week, turned out to be rather good and satisfactory. Much better than expected, even thought the weather was very summer-like - very sunny with temperatures of around 25ºC. As said, demand

was very positive, while sales, prices and results were all positive as well. It was really a kind of relief, after so many negative months with such low results, according to traders. Absolute best sellers were tea roses, helianthus, hypericum and eryngium. At the beginning of the second week prices remained rather steady, as well. However, throughout the week they slowed down every other day, but not to the lowest levels. It was remarkable that demand and sales for the Ecuadorian tea roses remained good, since normally the situation in June is different. Proteas and leucospermum cordifolium, both supplied in much smaller quantities, still fetched very reasonable prices, except for the lower qualities.

Market News Service


6

Unfortunately, quite some lower qualities, especially of leucospermum cordifolium, arrived at the market. Very different was the market situation for the so-called leucadendron types, with safari sunset as the biggest variety. Quantities were too big for realising reasonable prices. The import summer flowers‟ types and quality, such as astantia and molucella, became overshadowed by the domestically produced ones, which arrived at the market in bigger quantities. Throughout the third week and even more throughout the fourth

week of the month, the market‟s demand, sales, prices and results slowed down quite considerably. Roses‟ prices have decreased very strongly, when compared to the first half of the month. Ecuadorian roses, however, still fetched very reasonable prices. The ones suffering the most from the negative market situation and prices were the producers, both the domestic ones and the growers from overseas production countries, was reported. Traders and florists could still make some small margins.

Austria The cut-flowers and cut-foliage market throughout the first half of June was really calm and quiet, which was not very special, given the time of the year. An additional negative impact was caused by the special day of Fronleichnam (Sorrow day), on Thursday the 11

th. In previous years

consumers used to buy some flowers, to bring to the churches, but nowadays hardly anybody does that anymore. It is more of a negative day for cut-flowers sales, because many people take Friday off, to make a long weekend of it. During those four days they did not buy flowers at all. Import quantities have decreased to an absolute lowest level. Only spray carnations were relatively well

demanded. Import carnations, roses and nearly all the Italian cut-foliage types and varieties were used in very small quantities, partly due to the availability of the so-called Freeland (Freiland) flowers and roses, which could be purchased for much lower prices. The general quality level of these local flowers was very good. Throughout the second half of the month the cut-flowers and cut -foliage markets did not improve at all. On the contrary, they further slowed down, almost to a summer level. Only a few mixed bouquets were demanded and could be sold. It can be expected that all will not improve at all during the weeks, - maybe even two months - to come.

France The first week of June was the Mother‟s Day week, one week later than normally, but that was only because of Whitsuntide taking place on the last weekend of May. Normally Mother‟s Day takes place on the last Sunday of May, at the same date as the Swedish Mother‟s Day. Due to the fact that the French Mother‟s Day this year was one week later, purchase prices of most of the products were slightly lower than normally. And they were not extremely high, especially not for the flowers originating from the Netherlands. Finally, nearly everything was sold out, which had a very positive

impact on the market during the post Mother‟s Day week, as well. As of the beginning of the month also the weddings and communions season had started. For these events, the most important demanded products are roses, orchids and lilies. The market for the exotic flowers and for the cut-foliage was continuously good, and most probably will remain positive during the weeks to come. Throughout the last two weeks of the month the cut-flowers market became much quieter and slower, mainly because the summer holiday has started.

Germany The cut flowers market throughout the first two weeks of June still profited of the good market situation and results obtained during the month of May. Only because of two holidays (days off), one during the first week (Whit-Monday) and one during the second week (Fronleichnam=sorrow day), cut-flowers quantities were slightly adjusted. And so, in total - turnovers were slightly lower, but that was taken into account, planned and calculated in advance. All in all, importers, wholesalers and florists were satisfied with the results of the first half of June. On the supply side

of the market quantities were not really overdone, which fitted well with the lower demand at that time. In the meantime the so-called Freeland (Freiland) production of mainly summer flowers and roses had started, but moderately, due to the given weather circumstances. Per product not much difference in demand, sales and prices could be noticed. However, roses, carnations, helianthus and gypsophila were sold slightly better than for instance gerberas, tulips or freesias. The cut foliage market situation was more or less normalised, both supply- and price-wise.

Market News Service


7

Throughout the third week of the month demand, sales and prices were slightly slowing down, but the situation was still very reasonable. However, during the last week of the month the market really slowed down quite considerably. Ecuadorian roses, carnations and some flowers with smaller supplies still did maintain their positive positions, but for nearly all other products

demand was absolutely lowest, even though prices were not high at all. As of the very end of the month the weather became very nice and warm. At the same time the first wave of the summer holidays has started, which might have its negative impact on the sales and results during the weeks to come.

Italy During the first two weeks of June the cut-flowers market was very slow and quiet. The weather was very bad, with lots of rain and thunderstorms. Under such conditions people come out of their houses only when necessary. During the second week the market was slightly better, but still not very special. The main cut-flowers business was done with flowers to be used for weddings and funerals. In accordance, quantities of nearly all import flowers were adjusted. Still, all types of the typical import products, such as hypericum, roses, dendrobium orchids, solidago and cut-foliage were used, but as said in adjusted quantities.

Throughout the second half of the month the market did not improve at all. Things remained slow and quiet, even though offered prices were not high at all. On the contrary, purchase prices were low everywhere, especially in the Netherlands, for nearly all products. It was just a matter of low demand, traders were reporting. The summer holiday period is approaching now, which will mean even more moderate cut-flowers demand and sales during the weeks, or even months, to come.

Norway After an excellent month of May, with great sales and good returns, June started much slower. This was normal, however, given the time of year. Some demand was generated from the fact that school-year was over. Some extra flowers were used for the graduation celebrations, but in terms of absolute quantities this was not a very big deal. The slow market situation is most probably a sign of the approaching summer holidays. Some

quantities were continuously used for normal occasions, such as weddings and funerals, but much less for personal home use. During the last two weeks of the month the market slowed down to a summer level. The school holidays had started, and for many people the first wave of summer vacations had started, as well. The market will, most probably, remain much slower during the weeks, maybe even months, to come.

Spain It has not been easy to trade with cut-flowers and cut-foliage during the first two weeks of June. However, importers and wholesalers tried to keep and maintain the level of trading as good as possible, by acting very actively and by having even more contact with the potential buyers than normally. The present demand of end-consumers was still very moderate, as it was throughout this year so far. Some extra demand was generated from the use of flowers for weddings and communions, and plenty of quantities of nearly all flowers were continuously available. Only Colombian carnations were not oversupplied, just because of the re-planting of new young plants for future productions. Roses, originating from both

Colombia and Ecuador, were really plentiful, and therefore importers could successfully negotiate to get lower prices. Flowers originating from the Netherlands were not too expensive, especially the chrysanthemums, the biggest product imported from over there. During the last two weeks of the month the market remained at the same slow level as during the first half of the month. Even though most of the products could be purchased for much lower prices, the interest of wholesalers, supermarkets, florists and consumers was nothing special at all. This situation is expected to continue throughout the coming two summer months.

Market News Service


8

Sweden Mother‟s Day‟s cut-flowers demand, sales and results turned out to be very good and satisfactory. According to traders it was even slightly better than expected, and also better when compared to previous years. Still, purchase prices for nearly all products were not too high, especially not for all flowers originating from the Netherlands. For Sweden it was a great advantage that the French Mother‟s Day took place one week later this year, because therefore prices were still very reasonable, while it surely would have been much higher if both days would have taken place on the same date, which normally is the case (the last Sunday of May). Almost all florists and other cut-flowers sales points were, eventually, sold out, which had a very positive impact on the post Mother‟s Day market. During that same week the so-called Students‟ Days had started - the days

when students find out whether they have graduated and will receive their diplomas, or not. When they receive the diplomas, feasts are given, and this is celebrated with giving bouquets of cut-flowers, especially roses. These events take place during two weeks, and both weeks were very successful cut-flowers consumption weeks. A handicap was that Ethiopian roses were hardly available, and so quantities had to be compensated for by other suppliers. Quite some shortage was noted of Colombian carnations, while spray carnation were plentiful. Some extra demand was created for the mid-summer night feasts. However, immediately after all the special days, throughout the last week of the month, the market slowed down to a very low level, as though summertime had started already. This will, however, only happen as of the first week of July.

Switzerland During the first two weeks of June the cut-flowers market was rather calm and quiet, much slower than during the past months and also slower when compared to the same period of previous years. According to traders and florists, the economical and financial world crisis is now hitting Switzerland, too, especially in the industrial sectors, but also in the flowers business. It was reported that florist had a turnover loss of some 10% so far this year. Also the supermarkets noticed a turnover loss, smaller than 10%, but still a loss. Consumers bought much smaller quantities, much less frequently. It seems that the economical problems arrived in Switzerland later than to nearly all other European countries. Of course, some other reasons for the slow market could be the beginning of the summer holiday season, and the arrival of many domestically

cultivated Freeland (Freiland) flowers, particularly summer flowers and roses. Normally, Switzerland imports relatively big quantities of roses (more than many other countries, due to very low domestic greenhouse cultivation), but now there are plenty of local flowers and roses available of good quality and for very competitive prices. Throughout the third week of the month the market gradually and slightly improved, mainly due to the fact that the weather was rather poor, with quite some rainfall and relatively lower temperatures, which had its strong effect on the productions of the so-called Freeland flowers. Throughout the last week of the month the market slightly improved again. Traders reported of strong pressure only on the prices of roses and leather leaves.

United Kingdom The cut-flowers market during the first two weeks of June was very subdued, according to traders. One day demand and sales were reasonable, while on the other day the market was nearly dead. Demand in general was low, which is normally the case during the summertime, with only some extra demand and sales for weddings and funerals. The weddings season normally is in the summer, during June, July and August. On the supply side of the market there was quite some shortage of Colombian carnations, especially of certain colours, and particularly of the white

varieties. It was reported that the Colombian farmers were in the re-planting period. Moreover, several farmers have decided to plant other products instead, especially roses. It could mean that some of the countries that traditionally use carnations, such as England, will face a more frequent shortage in quantities. Throughout the second half of the month the market slowed down, but still demand and sales turned out reasonably. The same could be said when taking into account the entire month, which normally is not one of the year‟s best months.

Market News Service


9

Market Trends Plants Market in Europe

The Netherlands

FloraHolland Aalsmeer Auction‟s Notes The June 2009 auction figures were published as follows. The monthly turnover of house-plants has decreased by 0.9% when compared to the same month of last year, realised with a lower supply of 0.6%, resulting in an average price per plant of €1.68 (Last year €1.71). Much lower prices were quoted for phalaenopsis orchids, pot roses, hydrangea, anthurium, ficus, and dracaena, while prices were higher for kalanchoe, zantedeschia on pot, campanula on pot and hibiscus. The garden plants turnover has decreased by 10.9%, realised with a lower supply of 6.1%, resulting in a total average price per plant of 35 Eurocents (last year 37 cents). At the very beginning of June the house and garden plants market could be called rather good and satisfactory. Good demand and sales were noted especially for flowering plants, and for green plants all turned out reasonably well, particularly for the medium and smaller sized plants. The situation of the bigger sized plants remained very difficult, with absolutely lowest demand, even though prices were not high at all. However, throughout the second half of the first week - and even more so during the second week of the month, the market slowed down to an absolute low level. For flowering plants the market situation was still reasonable, but for all green

plants prices were very low; in many cases far too low to cover the cost price. Only the niche products and the specials, supplied in small quantities, have obtained good prices. The total average price for all flowering plants still seemed normal, but when analyzing the situation per plant-type, one could see enormous differences. For instance, the phalaenopsis orchid plants, receiving a total average price of some €3.50 (last year during the comparable time €4.50), still had a positive impact on the total average price of €1.50 (last year €1.55), and shows a distorted picture of the final results. Heavy pressure on the prices was noticed also for plants like pot roses and hortensias, while better prices were quoted for pot anthurium and double flowering kalanchoes. Throughout the last two weeks of the month the market further deteriorated for nearly all plants, flowering and green house-plants, as well as for the garden and bedding-plants, of which the season was nearly terminated. It could be concluded that the season of the garden and bedding-plants has been very successful. This is in strong contradiction with what happened in the house-plants‟ sector. It can be expected that the market will remain the same during the weeks to come, when the summer holidays will start, as of the beginning of July.

Importers and Traders‟ Notes The May 2009 house and garden plants export figures from the Netherlands were published by HBAG (Exporter‟s Union) as follows. May‟s export turnover has decreased by 4% when compared to the same month of last year. Remarkable were the positive percentages realised to the countries Germany (2%), France (3%), Switzerland (2%) and Spain (12%). Very negative percentages were realized to: United Kingdom (-12%), Belgium (-14%), Austria (-10%), Denmark (-17%), Poland (-15%) and other countries (-16%). After a very good month of May, the fully-grown house-plants market during the month of June has become much slower and quieter, especially in

the sector of the green house-plants. For smaller and medium sized plants demand and sales were still reasonable, but there was hardly any interest in the bigger sized plants, especially in the group of plants that were normally used for internal landscaping. Most of the bigger companies and organisation with plenty of room, such as airports, hospitals and big banks were amongst the best clients for the mentioned plants. However, nearly all companies and organisations are saving on these cost-posts for the time being. There is also a tendency to use smaller and more compact green houseplants, on the producers‟ side as well as on the consumers‟ side. Wholesalers and growers can profit more by placing more plants on

Market News Service


10

the same square meter, and the consumers‟ new trend is to purchase more of these sized plants. In the tropical ornamental young plants sector the situation was very much adjusted to the market situation of the fully-grown plants. Importers became more cautious in importing quantities,

and were definitely not prepared to take any quantities overhand, as was very common in the past. The same can be said for producers and growers. Everyone is trying to save costs wherever possible.

Denmark During the first two weeks of June the fully-grown plants market was reasonably satisfactory, both for the flowering houseplants as for the garden and bedding plants. The season of the latter mentioned plants was excellent this year, because the weather circumstances during April and May were nearly ideal. People could plant in the garden easily, and there were no night-frost damages this year. Towards the end of June the season was terminating, and so it can be concluded that this sector was very successful this year. As mentioned, there was also reasonable demand for the flowering houseplants, except for the products pot roses and kalanchoe. Phalaenopsis orchid plants were demanded and sold very well, though prices and results were much lower this year, when compared to the previous years. In the green houseplants sector things were much more subdued. Rather good was the situation for the smaller and medium

sized plants in pot sizes 6cm to 11cm. The major given reason was that more profitable results could be obtained with smaller and medium sized plants, due to more economical packing and transport. Bigger sized plants were facing selling problems due to very low demand in the internal landscaping sector. Towards the end of the month the market for nearly all houseplants, for flowering as well as for green houseplants, became very slow and calm. This situation will, most probably, remain like that during the weeks to come. In the tropical ornamental young-plants sector things were moving on normally, given the time of year. It is very much related to what happens in the fully-grown plants sector. With the summer coming up, growers will be careful not to buy oversized quantities. The general quality level of the imported material could be called „very good‟, for the moment.

Germany Throughout the first half of June the fully-grown plants market became really slow and quiet, in strong contrast with the market situation of May, which turned out to be a very reasonable and positive month. May‟s market demand, sales and results were the best in this year, so far. As traders reported, it has become a fighting market, which means that many traders have been offering products for bargaining prices, while supermarkets, multiples and florists were also trying to purchase their plant material for the lowest prices possible. Objectively no one makes any margins or profits under certain circumstances. Slightly more positive were the sales of some flowering plant types and of some smaller and medium sized green houseplants. The only one product with positive demand and results is phoenix roebelinii, which has been scarcely available for quite a long time. The garden and bedding plants season has been very good until the end of May. However, the last part, which was only a small part of the season, was not good at all, except for the product geranium. Throughout the second half of the month the market did not improve at all. On the contrary, it further deteriorated to a summer level situation. At

the same time the actual summer holidays were starting. It can be expected that the market will not really recover until mid August, the end of the holiday time. In the tropical ornamental young-plants sector the situation did not improve. Plenty of new material and quantities were continuously offered for bargaining prices, though most of the growers did not buy at all, because their greenhouses were full all the time. Anyway, plant material was offered for such low prices that nobody could earn any money on them, not the original producer overseas, not the importer and neither the grower in the importing country. Some prices for the respective products were: dracaena compacta 6” rooted tips for €0.10; dr. deremensis 12” rooted tips for €0.25; phoenix roebelinii 6” cane size, 1.10m high, for €8.50, 10-14” cane size, 1.40m high for €12.50; raphis palms 1 meter high in a pot size 17 for €3.80; A container with sanseveria plant material arrived in a very poor quality condition. Part of the material was very minimally rooted, another part not rooted at all. The question is whether these plants will ever be saleable.

Market News Service


11

Sweden Due to the rather cold weather, with quite a lot of rainfall, the fully grown plants market during the first half of June was called very moderate, even slightly disappointing. By the end of the month, the season of the garden and bedding plants was about to terminate. However, growers and traders could be reasonably satisfied, so far. Mother‟s Day‟s (last Sunday of May) plants sales turned out to be reasonably good, though it always has been more of a cut-flowers consumption event. The most popular plant item used for Mother‟s Day is the so-called „hanging basket‟, mostly filled with annual garden and bedding- plants. In the houseplants sector the market was extremely

slow and quiet. There was some demand for the flowering houseplant types like kalanchoe, kalandiva and begonia. Green houseplants were not traded at all. This will start again at the end of the summer holidays, around mid- or end- August. Also the third week of the month was a good plants‟ selling month, especially for flowering houseplants and for garden and bedding plants (the end of the season). During the last week of the month the market slowed down quite considerably, mainly because of the nice and warm weather, and due to the fact that the summer holidays have started, at the very end of the month.

Market News Service


12

Selected Floriculture World Info

UK: Customers Show Preference for British Flowers

Along with other goods on the fresh produce market; there is a growing preference in

consumers to buy British cut flowers. The cut flower market in the UK is worth more than £2 billion. There is a growing feeling in this market that we need to be buying as locally and accountably as we can.

The British-grown sector of the flower market is making progress due to the low pound and the inflated prices of imported flowers. Marks and Spencer, for instance, has committed to buying more British flowers as its sales in this area have increased by 7% - from 18% to 25% - in the past two years. British grown flowers such as daffodils, tulips, gladioli, peonies and lilies are all proving very popular currently. Dahlias, asters and sweet Williams are also fashionable.

There are plans to introduce more informative labeling this year as to where flowers actually come from. You can go im M&S to buy a bunch of summer flowers including alliums, stocks and acid-green alchemilla - all grown in the UK. Niche growers can enjoy lucrative deals with retailers, producing different flowers at different times of the year. But these niche growers are in fast decline. The demand is certainly there for freshly produced food, but there is not the same commitment from retailers in general to freshly cut UK flowers. Unfortunately, the power base in relationships between retailers and small producers is invariably in the retailers' favor. They are reluctant to enter into long-term agreements with growers and this makes business - and life - unpredictable for growers; at best.

Source: internationalsupermarketnews.com 11/06/09

New Food Miles Policy Threatens Horticulture Sector Fresh produce exporters could face new hurdles as the European Commission embarks on crafting new policy regulations on the controversial carbon foot prints concept that aims at curbing environmental pollution. “Stakeholders have proposed further EU schemes particularly in the environmental sphere, such as product of high-nature value farming,” the Commission said in a latest notice to the EU Parliament as well as the economic and social committee. But in what is expected to cause jitters among players in developing countries‟ horticulture industry, the commission revealed it would particularly rein in on policies on the management of products shipped in from far flung areas amid concerns that such shipments contributed to global warming. “The Council has asked the Commission to look at labelling options

in the complex area of carbon footprint,” the EC said in its communication. Though the debate over carbon footprint/food miles concept has gradually fizzled out, the subject in 2007 rattled players in the Kenyan horticulture industry amid concerns that it threatened to lock out local producers from key

Market News Service


13

markets especially in Europe. Proponents of this concept argued that to discourage such threats of environmental degradation, all produce brought in through long haulage should be accorded special cautionary labels such that buyers „skipped them‟ for locally produced ones. Kenyan horticulture exporters however responded to the claims and pointed out that their produce was prudently grown under the natural sun unlike those from Europe that were natured under green houses whose emissions are more destructive to the environment. They went on to launch counteractive campaign dubbed “Grown Under the Sun” that put off helped to silence their carbon foot print critics. Two years on the debate has once again re-emerged even as the EU worked towards

reinforcing its agricultural production and marketing systems to ensure high quality standards. “The strategic orientations set out in this Communication offer a logical framework for the future policy on agricultural product quality,” the EC said, signalling its resolve to among other things entrench the carbon miles concept into its agricultural management policy. Kenyan producers, however, vowed to challenge such plans to re-introduce the carbon mile concept saying it lacked a basis for justification. “ We are trying to make a case that the air miles issue should revolve around the complete life cycle of the product and not just the air freight”.

Business Daily, Nairobi 22/06/09

Dutch Supermarket Chain Guarantees Roses to Last 7 Days Dutch supermarket chain Albert Heijn has launched a new quality mark for roses guaranteeing that the flowers will last at least 7 days. In the coming month the quality mark will appear on all roses that are for sale in the Albert Heijn stores. The freshness of the roses is guaranteed for seven days, but for the more luxury Dutch roses customers can even obtain a 10 days guarantee. If a customer is not satisfied with the roses, there is a money back guarantee. Albert Heijn has selected the best cultivars featuring beautiful blooms and a long shelf life.

The roses are harvested every day and directly transported to the Albert Heijn stores. Only in this way the supermarket can offer this special guarantee. In the coming months Albert Heijn will introduce the money back guarantee for its entire assortment of flowers and plants. At the moment only roses, carnation and gerbera bear the Albert Heijn quality mark.

Source: FloraCulture International 05/06/09

USA: Manhattan Flower District Wilting While the economic recession continues to take some of the financial bloom out of Manhattan's Flower District, merchants and customers alike are finding new ways to substitute simplicity for extravagance. At first glance, it seems there's decent foot traffic in the Flower District. But peek in the stores and you'll find plenty of foliage with hardly any buyers. "It's a very, very hard time now. Very tough time," said Paradise Plant owner Sees Kumar. Kumar's store has been open for 25 years. But while his inventory is blooming, Kumar says his business is not. He says the recession is keeping his customers away and that's affecting his bottom line, no matter what he does. "We're open from six to six, that's 12 hours, like 7 days a week, we're open Sunday too," said Kumar. Hard work and little profit seems to be the norm for the wholesale merchants on 28th Street between 6th

and 7th Avenues. "We're still doing a lot of charity work, but as far as the corporate events side has gone, it has completely disappeared as of last year and that has affected 50 percent of our business," said Absolutely Wild owner Peter Cunningham. With rent, employees and taxes to pay and customers loathing to spend money on a luxury item like flowers, some merchants say they're thinking carefully about how they pick and price their inventory. "If people choose less expensive and you buy flowers for like 15 - 20 dollars a bunch where you can sell? People ask for three dollar, two dollar flowers," said Rasid Mohamed, a flower merchant. It seems merchants aren't the only ones who are hurting. Many people buying flowers say they're struggling too. Event planner Dena Rogoff says she's cultivating a new set of money-saving skills.

Market News Service


14

"I find I'm trying to work with more economical flowers and just use filler-ins on the higher-end ones so I can achieve a nice look but not spend that much," said Rogoff. Some floral designers who are used to pulling out all the stops say they're seeing clients tailor their expectations to meet the economic climate. "They don't want to hear about lilies and orchids and beautiful centerpieces. People are retreating,

they've got to do good at their daughter's wedding but not as luxuriously as it would have been," said John Grafenecker, a floral designer. As desperate as things may seem now, flower merchants are hoping it won't be this way forever. While not optimistic about recouping their losses, many say they're committed to weathering the economic storm.

Source: NY1.com 15/06/09

Colombia: One Billion Flowers Certified by VeriFlora® VeriFlora® announced at this year‟s Super Floral Show in Atlanta (from June 10 to 12) that it has certified more than one billion flower stems as being “sustainably grown.” VeriFlora also announced the certification program has achieved ISO/IEC Guide 65 accreditation after passing a rigorous audit by the American National Standards Institute (ANSI). “These are important milestones for VeriFlora,” says SCS Certification Manager for Sustainable Agriculture, Dr. Michael Keyes. “The certification of the one billionth stem demonstrates the growing demand for sustainably grown cut flowers and potted plants, and the ANSI accreditation reinforces our ability to provide high-quality certification services.” The VeriFlora program is a rigorous agricultural sustainability certification and eco-labeling program recognized as the gold standard in the floriculture and horticulture industries. To become certified under VeriFlora, growers, handlers and

others implement cultivation protocols and other systems that help: • Protect ecosystems • Conserve natural resources • Reduce waste • Ensure the well-being of workers • Benefit local communities • Enhance product beauty and longevity Launched in 2005, the VeriFlora Certified Sustainably Grown program has grown to include more than 50 growers and handlers doing business in five countries, including many of the largest and most sophisticated farms in North and South America. Certified VeriFlora fresh cut flowers and potted plants can be found in leading retailers, grocery stores, nurseries and garden centers across the U.S. and Canada. VeriFlora® is administered by Scientific Certification Systems, an internationally recognized third-party certifier of environmental, health and safety claims.

Source: www.VeriFlora.com10/06/09

Nairobi to Have Special Flower Market Nairobi will soon have a designated flower market where both vendors and buyers can converge and transact their business, a government official has said. This follows revelations by the newly appointed Nairobi Metropolitan Development Minister Njeru Githae that a flower market with facilities such as cold rooms would be set up within the City. “In conjunction with the (Nairobi) City Council, I have undertaken to come up with a formal flower market where everyone will know that if they want flowers that is the place to go,” he said. He told reporters that the initiative would not only create job opportunities for many vendors but would also help curb (export) flower theft during transportation where refrigerated-lorries carrying the product are opened and a few bunches

removed for sale locally. “We will copy what they call the „free market‟ in London where on a weekend you close one road and let the trader to come in and sell their goods,” he added. Mr Githae‟s pledge came after he opened a flower show dubbed „Soko la maua‟ where the Kenya Flower Council (KFC) applauded the move saying it would help develop the local flower market. At the same time, KFC Chairman Kabuya Muito asked the government to go a step further and consider using cut flowers as one of the prominent Kenyan features as they carry out the country‟s branding exercise. He said there was a need to stimulate the consumption of the products locally, which would spur the industry‟s growth. “Despite the fact that these flowers are grown here, the usage of flowers has not been

Market News Service


15

growing as fast. As we look to branding Kenya, we would like to see flowers brought in as one of

the major faces identifying aspects of Kenya,” he emphasized.

Source: Capital Business 11/05/09

Imports Shake Vietnam’s Flower Market The domestic flower industry is struggling against up to 40 per cent reduced demand in the first four months of the year and increased competition from imported flowers. The domestic flower market, especially in northern regions, could not compete with some imported flowers because their strange beauty had important novelty value, flower traders said. Flowers imported from foreign countries, such as Holland and Australia, were often more expensive but they had interesting colors and shapes and could remain fresh for two weeks. Flowers imported from Vietnam‟s biggest competitor, China, were cheap and they could stay fresh for days. HCM City flower trader Pham Huu Phuc said after a study trip to northern markets that he was surprised at the low price and high quality of

flowers imported from China. "The shelf life of Chinese flowers is two or three times longer than Vietnamese flowers and the price is so cheap. This surprised me," Phuc said. Nevertheless, some flower traders are looking at new ideas and markets. Lang Biang Farm in Da Lat City has found new hybrid flower varieties and has many export orders from foreign countries. Also in Da Lat City, Nguyen Van Sau, director of Thanh Quang Company, said local orchids could not compete with Chinese ones because of the latters‟ low price, high quality and numerous colors. So his company had changed tack. In the past the company‟s products were grown to serve export markets. Now in the recession, they were focused on the domestic market and the price of orchids was cut by six times to serve domestic consumers. Other companies had considered e-commerce as a way to get out of the crisis, choosing high-end consumers as key clients. Nguyen Thi Thuy Vu, director of World of Flower Joint Stock Company in HCM City, said the number of individuals who ordered e-flowers had reduced, leaving mostly companies. Many companies were resorting to discounting to attract customers. Companies have also set up websites so customers can order on line. Many accept payment through credit cards. Also some companies have coordinated with many small companies to open branches in provinces and cities.

Source: VietNam Business Finance 16/06/09

Africa: Continent Should Subsidize Own Farmers Tired of seeing prices for their crops undercut by US and European producers who receive billions of dollars in government subsidies each year, African governments appear to increasingly favor implementing their own subsidies. The message from state representatives from numerous African countries attending the Agribusiness Forum 2009 held in Somerset West was that international donor demands for 'free markets' no longer held sway in the face of a drive for an African 'green revolution'. And they were being backed by international agricultural development NGOs, with even private Agribusiness companies seemed to accept the logic.

Speaking during a press interview at the forum, which was attended by about 400 high-level international government and private sector delegates, Uganda's state minister for Agriculture, Bagire Henry, said: "The US and Europe are saying 'don't subsidize' and yet they continue subsidizing their own farmers; why? The World Bank is saying 'don't subsidize', we're telling them 'you go away, this is our country'." Henry said in a push to develop export crops and increase yields, farmers were being merged into co-operative groups to create economies of scale and his ministry was also identifying farmers who engaged best practice in the farming of export crops, providing technical input and subsidizing

Market News Service


16

their farming practices. Henry said Uganda had already started subsidizing 30 000 farmers who headed up identified agricultural nodes in Uganda's parishes. He said a further 30 000 farmers would receive subsidies this year and the numbers would increase until there would soon be "a million farmers" receiving state subsidies. He said Uganda was spending $70 million annually through the National Agriculture Advisory Services in order organize smallholder farmers and provide extension services. The African statesmen may be emboldened by Malawi's success over the last four years in substantially increasing their maize yields through government subsidies to reduce farmers' costs for fertilizers and high-yielding seed. President of the Kenyan-based Alliance for a Green Revolution in Africa (AGRA) Namanga Ngoni, said: "Only in Africa is the word subsidy a sin." Ngoni said targeted subsidies could be used to

reduce the costs of production for farmers having to compete in world markets skewed by their European and US counterparts. However, Director of the Rainman Landcare Foundation Raymond Auerbach said wholesale subsidies were not the answer. Auerbach said

subsidies were needed but should perhaps rather be targeted at farmers who engaged in best practice models. Another way to do it, he said, would be to penalize farmers who were using inefficient or polluting agricultural practices, rather than handing out subsidies, which would distort the market. He said one way to get around the demands of donors and the World Bank would be to simply find another word for subsidies. "If we can find another word for it perhaps the WTO would not have such a problem with it."

Source: West Cape News 19/06/09

Credit Crunch Wilts Tanzania’s Horticultural Industry

Tanzania‟s horticultural industry is wilting under the pressure from the global economic downturn, rising production costs, instable currencies and unpredictable weather conditions. According to Jacqueline Mkindi (photo), managing director of the Tanzania Association for Horticultural Agriculture (TAHA) both flower and vegetable growers are experiencing the toughest moment in the past 20 years. "There is a great threat that some of the horticultural producers will close

down their businesses if we don‟t manage to salvage the situation.” Just recently Mkindi held a TAHA training in in Arusha. Mkindi can look back on a successful event, “This was a training meant for the senior staff members of the member farms and which aimed at transforming the organizational structures in the farms through empowering their respective senior staffs.” TAHA‟s helping hand comes at one of the hardest moments when Tanzania‟s horticultural industry sees a dramatic drop in demand for its flowers and vegetables. “Since October 2008, prices on average have declined by 30-50% compared to a year earlier and as for flowers certain varieties and lengths have had zero demand”, Mkindi said. TAHA‟S managing director points out different reasons for the bad market conditions: “The decline in the world economy and purchasing power has had a major impact on the horticultural industry by reducing consumer spending which has included the retail of flowers as a major example. The impact of reduced credit, higher unemployment and erosion of personal savings and investments has reduced the demand for flowers, especially in emerging markets. We saw a major growth in the world economy in 2007 of

Market News Service


17

5.2% with resultant growth in the flower industry, but this increased supply now exceeds demand with a resultant downward pressure on prices.” The priority normally given at the Dutch flower auctions for European flowers to the detriment of African flowers is making the situation even worse. “If the financial crunch continues to cause a lower demand in the flower market, the flowers from Africa (Tanzania included) might find themselves completely pushed out of the market.” This is a very serious threat to the Tanzania flower growers who are already facing increasing production costs with oil peaking at $146/barrel in July 2008, putting upward pressure on fertilizer and airfreight. “The weakening Euro (vs the US Dollar), has also resulted in higher input prices as the majority of operating costs are dollar based”, said Mkindi. Speaking about world currencies TAHA‟s managing director refers to the two major importers of East African flowers, which have seen their currencies weaken dramatically. “The UK Pound has weakened by 28% over the last year, resulting in a 20% reduction of imports and the Russian Rouble by 35%, which has had the equivalent downward impact on Russian prices.” Also, unpredictable and extreme weather conditions have badly influenced the sales of Tanzania fresh produce. “The very hot weather of late is having some impact on the operational costs of horticultural producers. When it is dusty, the farmers use more chemicals to control pests like aphids and red spider mites. The farmers can also not

produce the quality of products they expect, i.e. the color intensity. The yield per hectare has also gone down due to high temperatures.” Calls for a stimulus plan, including a more structured financing of the sector, small grower aids, credit guarantees and completion of the Mwanza Airport allowing horticulture and fish exports to share chartered flights. The horticultural industry has registered tremendous growth in the past three years and has recently been recognized and prioritized by key stakeholders including the government of Tanzania as a significant contributor in the national economic growth and poverty alleviation strategy. The industry earns the country more than $130 million and employs more than 30,000 Tanzanians per annum. The biggest market for cut flowers has always been the auctions in Holland. Norway and others follow this like Australia, UK and France, which account for a large part of the direct markets. The main production areas for cut flowers are in the northern part of the country, more specifically the Arusha and Kilimanjaro regions. Mkindi concludes, “We are now having two farms established in Southern Tanzania (in Iringa) which has a more conducive climate for this kind of farming. However, Arusha and Kilimanjaro have an advantage of proximity to support services like airports and agro – input which are mostly bought from Kenya.”

Source: FloraCulture International 16/06/09

Kenyan Greens Urge Boycott Naivasha Flowers Green campaigners in Kenya called for a boycott of flowers from some 30 farms contributing to the degradation of Lake Naivasha. The executive director of the Indigenous bio-diversity environmental conservation association (IBECA), James Kahora, said his group would travel to Europe to promote the "Save Lake Naivasha" campaign. "We are ready to travel even to the Holland market and various supermarkets in the United Kingdom to have our case heard as these flower farms are killing Lake Naivasha," he told reporters. Lake Naivasha, some 100 kilometers (60 miles) northwest of Nairobi, is a stunning freshwater lake considered one of the top 10 bird-watching spots in the world and one of the continent's bio-diversity jewels. Environmentalists and biologists say that water extraction by the dozens of flower farms around the lake has contributed to a sharp decline in water levels that will eventually destroy the local ecosystem.

Maasai herders have further complained that flower farms have also closed natural corridors, making it impossible for them to water their livestock. "The farmers found the Maasais here and we shall not stand back and watch as the only natural resource we know is killed by profit-oriented investors," a local Maasai leader, said. IBECA and various demonstrators prevented a local farm from extracting water from the lake through a deep canal. Local MP John Mututho gave the 30 farms targeted by the campaign two weeks to fill the canals they have dug around the lake. Many of the sprawling flower farms around Lake Naivasha and across the country are foreign-owned and send tones of roses and other flowers daily to European capitals and other markets such as Japan. The horticultural sector is one of Kenya's top exporters but wildlife tourism is also a key source of revenue for the east African country.

Source: Allafrica.com /AFP 25/06/09

Market News Service


18

Events Calendar

Flowers Day Calendar

Exhibitions and Conferences


STATISTICAL INFORMATION

Period Price Information – First Half Year 2009

Floriculture Products - European Markets Statistics from the Flower Auctions of the Netherlands

A. Comparative Analysis of Main Products

Weekly data is provided in kindness of the Dutch Flower Auctions Association (VBN) The accumulated data below is the sum of the weekly sales results of all the Dutch flower auctions over

weeks 01 through 26 of 2009 – 2008 – 2007

Index: All Countries Total auctioned products, originating from The Netherlands and all other supplying countries.

Import Products supplied from exporting countries, excluding The Netherlands. Qnt_ Quantities sold, in Stems (for cut flowers) or in Units (for plants) P_ Average price per Stem (for cut flowers) or per Unit (for plants) in Euro Qnt / Qnt Change in % Supplied quantity in 2009, compared to 2008 and to 2007 P / P Change in % average price in 2009, compared to 2008 and to 2007

All Countries = Mostly Dutch supply

All Countries = Mostly imported supply

Green number is higher than in 2008 Red number is lower than in 2008

Qnt P Qnt P

Product / Origin Qnt_2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07 09/08 09/08 09/07 09/07

All Cut Flowers

All Countries 6,252,426,090 6,464,288,461 6,404,971,889 0.19 0.22 0.22 -3% -12% -2% -13%

Import 2,061,928,004 2,097,096,138 2,024,572,434 0.15 0.17 0.16 -2% -7.8% 2% -4.2%

Holland 4,190,498,086 4,367,192,323 4,380,399,455 0.21 0.24 0.25 -4% -13% -4% -15%

Alstroemeria

All Countries 106,950,674 125,336,093 120,334,325 0.14 0.15 0.16 -15% -1.7% -11% -11%

Import 3,273,040 6,414,546 5,287,740 0.10 0.10 0.11 -49% -1.5% -38% -12%

Holland 103,677,634 118,921,547 115,046,585 0.15 0.15 0.17 -13% -2.3% -10% -12%

Anemone

All Countries 56,198,166 52,779,723 54,024,276 0.09 0.11 0.11 6% -14% 4% -14%

Import 51,848,206 47,505,113 46,663,611 0.08 0.10 0.10 9% -13% 11% -12%

Holland 4,349,960 5,274,610 7,360,665 0.16 0.18 0.16 -18% -10% -41% -1.6%

Carnation Spray

All Countries 33,431,933 36,446,588 27,606,918 0.09 0.10 0.12 -8% -8.6% 21% -18%

Import 29,918,257 32,322,611 22,661,361 0.09 0.10 0.10 -7% -8.3% 32% -12%

Holland 3,513,676 4,123,977 4,945,557 0.12 0.13 0.17 -15% -8.9% -29% -28%

Carnation Stan.

All Countries 54,305,390 65,235,131 79,644,900 0.15 0.15 0.15 -17% 2.0% -32% -1.6%

Import 17,681,255 24,639,259 33,317,616 0.15 0.14 0.15 -28% 11% -47% 1.1%

Holland 36,624,135 40,595,872 46,327,284 0.15 0.15 0.15 -10% -2.6% -21% -3.1%

Chrysant. Spray

All Countries 601,360,849 633,537,434 635,998,603 0.20 0.23 0.26 -7% -25% -6% -28%

Eustoma

All Countries 52,379,287 57,461,880 55,490,518 0.33 0.33 0.36 -9% -0.7% -6% -6.5%

Import 9,230,251 11,520,086 13,923,678 0.23 0.22 0.26 -20% 3.1% -34% -10%

Holland 43,149,036 45,941,794 41,566,840 0.35 0.36 0.39 -6% -2.3% 4% -8.9%

Gerbera Large

All Countries 95,541,858 96,475,934 100,883,181 0.17 0.20 0.22 -1% -19% -5% -25%

Import 1,679,752 6,438,100 8,485,982 0.21 0.21 0.23 -74% -0.2% -80% -10%

Holland 93,862,106 90,037,834 92,397,199 0.16 0.20 0.22 4% -19.0% 2% -25%

Gerbera Mini

All Countries 342,739,554 366,087,173 329,882,315 0.10 0.11 0.13 -6% -11% 4% -21%

Import 3,415,961 7,979,025 226,455 0.08 0.09 0.12 -57% -3.6% 1408% -28%

Holland 339,323,593 358,108,148 329,655,860 0.10 0.11 0.13 -5% -11.1% 3% -21%

Market News Service


20

Qnt P Qnt P

Product / Origin Qnt_2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07 09/08 09/08 09/07 09/07

Gypsophila

All Countries 79,394,820 87,655,621 93,153,231 0.19 0.19 0.18 -9% -1.2% -15% 3.2%

Import 78,825,740 86,705,485 91,987,181 0.19 0.19 0.18 -9% -1.1% -14% 4%

Holland 569,080 950,136 1,166,050 0.25 0.23 0.27 -40% 5.6% -51% -6.6%

Helianthus

All Countries 16,554,445 16,729,850 21,960,740 0.33 0.35 0.33 -1% -7.5% -25% -2%

Import 11,378,241 13,455,161 14,988,530 0.31 0.33 0.33 -15% -5.4% -24% -5%

Holland 5,176,204 3,274,689 6,972,210 0.36 0.45 0.34 58% -19.9% -26% 4.6%

Hypericum

All Countries 78,477,625 85,595,460 98,757,610 0.15 0.16 0.15 -8% -7.9% -21% 1.5%

Import 77,704,500 84,828,274 97,269,895 0.15 0.16 0.15 -8% -7.9% -20% 1%

Holland 773,125 767,186 1,487,715 0.12 0.13 0.12 1% -9.8% -48% -2.7%

Leucadendron

All Countries 10,533,006 15,581,576 16,835,622 0.11 0.12 0.14 -32% -7.5% -37% -21%

Lilium Longifl.

All Countries 26,582,766 31,490,880 36,495,170 0.36 0.40 0.40 -16% -10% -27% -11%

Import 5,775,876 7,491,931 9,814,595 0.26 0.30 0.30 -23% -13% -41% -14%

Holland 20,806,890 23,998,949 26,680,575 0.39 0.43 0.44 -13% -11% -22% -12%

Lilium Oriental

All Countries 68,973,013 75,356,716 75,995,519 0.61 0.67 0.67 -8% -8.2% -9% -8.8%

Import 7,769,406 5,055,370 926,300 0.41 0.40 0.46 54% 2.0% 739% -11%

Holland 61,203,607 70,301,346 75,069,219 0.64 0.69 0.68 -13% -7.0% -18% -5.3%

Limonium

All Countries 27,747,426 25,711,248 29,038,067 0.19 0.20 0.22 8% -6.1% -4% -13%

Import 21,362,081 18,264,386 20,649,025 0.17 0.19 0.20 17% -11% 3% -14%

Holland 6,385,345 7,446,862 8,389,042 0.26 0.23 0.27 -14% 11% -24% -4.7%

Ornithogalum

All Countries 35,900,735 36,868,850 40,378,705 0.17 0.17 0.15 -3% 0.1% -11% 7.7%

Ranunculus

All Countries 64,447,576 63,262,785 63,206,369 0.13 0.15 0.13 2% -8.1% 2% 0.4%

Import 53,264,525 51,910,955 50,492,310 0.13 0.13 0.12 3% -3.4% 5% 7%

Holland 11,183,051 11,351,830 12,714,059 0.17 0.21 0.20 -1% -21% -12% -13%

Rose Large

All Countries 1,295,328,632 1,287,680,353 1,236,875,462 0.24 0.29 0.29 1% -16% 5% -16%

Import 768,227,977 690,152,336 593,052,611 0.17 0.20 0.18 11% -11% 30% -3.6%

Holland 527,100,655 597,528,017 643,822,851 0.34 0.40 0.39 -12% -13% -18% -11%

Rose Small

All Countries 430,944,394 466,866,828 441,994,763 0.10 0.12 0.12 -8% -14% -3% -16%

Import 419,355,371 455,650,320 424,122,268 0.10 0.12 0.12 -8% -14% -1% -16%

Holland 11,589,023 11,216,508 17,872,495 0.12 0.14 0.16 3% -19% -35% -26%

Rose Spray

All Countries 31,025,683 35,760,590 34,816,244 0.31 0.32 0.33 -13% -2.1% -10.9% -6.6%

Import 14,368,740 17,514,081 16,300,120 0.14 0.13 0.14 -18% 7.2% -11.8% -2.0%

Holland 16,656,943 18,246,509 18,516,124 0.46 0.50 0.50 -9% -7.7% -10.0% -8.3%

Ruscus

All Countries 35,627,107 33,794,055 32,246,577 0.07 0.09 0.09 5% -25% 10% -21%

Solidago

All Countries 34,756,537 36,361,381 50,992,005 0.12 0.14 0.13 -4% -14% -32% -6.8%

Import 33,815,622 35,623,646 49,313,280 0.12 0.14 0.13 -5% -14% -31.4% -7%

Holland 940,915 737,735 1,678,725 0.11 0.14 0.13 28% -24% -44.0% -12%

Trachelium

All Countries 17,425,001 13,896,135 14,699,207 0.18 0.24 0.25 25% -25% 19% -26%

Import 12,314,540 10,759,405 10,209,661 0.16 0.22 0.21 14% -27% 20.6% -25%

Holland 5,110,461 3,136,730 4,489,546 0.23 0.32 0.32 63% -28% 13.8% -26%

Tulip

All Countries 1,378,606,568 1,361,324,958 1,313,726,901 0.13 0.15 0.14 -5% -0.8% 4.3% 0.8%

Veronica

All Countries 30,948,600 31,319,433 31,356,076 0.14 0.16 0.17 -1% -14% -1.3% -15%

Import 27,817,770 28,092,970 27,331,341 0.14 0.17 0.17 -1% -15% 1.8% -17%

Holland 3,130,830 3,226,463 4,024,735 0.12 0.11 0.13 -3% 8% -22% -9%

Wax Flower

All Countries 32,654,990 25,566,257 36,224,278 0.15 0.19 0.16 28% -22% -10% -7%

Market News Service


21

Notes Related to the analysis-tables above, and to the detailed tables below

Cut flowers all countries

Total supplied cut flower quantities during the first half year 2009 decreased with 210 million stems, compared to the same period of last year, which is –3.3%. The Dutch supply decreased more than the import supply. Some products‟ total supplied quantities were yet slightly bigger, such as of : anemones, limonium, nerine, tea roses, ruscus leaves, trachelium, tulips and wax flowers. All other products were supplied in smaller quantities. Significant decrease in quantities was in: alstromeria, ammi majus, aster, delphinium, eustoma, gypsophila, hypericum, lilies asiatic and oriental types, leucadendron, small and sweetheart roses, spray roses and solidago. The total average price for all flowers together ended up at 19 cents per stem, which was 3 cents (= -12%) lower than during the same period of 2008 as well as 2007. Only for a few products prices in 2009 were higher than in 2008; these are: delphinium, liatris and rudbeckia. For some other products like: ammi majus, aster, single headed carnations, eustoma, gypsophila and ornithogalum, prices were quite the same as last year. Remarkable was the fact that the total tea rose average price was 5 cents lower, but for the two biggest red coloured varieties Grand Prix and Passion they were more than 10 cents lower. Percentage wise - roses average price was lower by some -14%, which is significant indeed.

Cut flowers Import

Import 2009 supplied quantities deceased with some 36 million stems when compared to last year, which is –1.7%. Products that were supplied in bigger quantities were: anemones, oriental lilies, limonium, ranunculus, ruscus leaves, trachelium and wax flowers. Most remarkable is the continuously increase of oriental lily quantities. Much smaller quantities this year of: alstromeria, ammi majus, asters, single headed carnations, carthamus, eustoma, all gerberas, gypsophila, helianthus, hypericum, leucadendron, small and sweetheart roses, spray roses and solidago. The stabilisation of the decrease of small and sweetheart roses, which was noticed last year, did not continue this year. The major reason might be the continuous increase of the cultivation and supply of tea roses from the producing countries that were used to grow mainly the small and sweethearts before. The total average price per stem was 15 cents, two cents (-7.8%) lower than during the same period of last year and one cent (-4.2%) lower than in 2007. Higher prices in 2009, compared to 2008, for products like: standard carnations, carthamus, delphinium, eustoma, liatris, asiatic and oriental lilies, spray roses and rudbeckia. Much lower prices for: spray carnations, hypericum, longiflorum lilies, limonium, tea and small and sweetheart roses, ruscus, solidago, trachelium, veronica and wax flowers.

Houseplants

Total 2009 houseplants‟ supplied quantities increased with +3.3%, compared to 2008. However, much more flowering plants (+ 5%) and less green plants (- 5%) were supplied. Smaller quantities for nearly all types of green houseplants this year, but strongest decreases for: asparagus, calathea, areca palms, codiaeum, dieffenbachia, dracaena, epipremnum, euphorbia and ficus. Still a slight increase of quantities of: cactus, chlorophytum, sanseveria and yucca.

Houseplants - All Countries

Origin Qnt_2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07 09/08 09/08 09/07 09/07

Houseplants - Total502,865,808 486,841,696 463,452,602 1.53 1.55 1.52 3.3% -1.5% 8.5% 0.4%

Chrysalidocarpus Areca

2,509,117 2,836,171 2,911,621 3.47 3.01 2.96 -12% 15% -14% 17%

Cycas Revoluta

796,306 878,628 993,159 4.20 4.62 4.73 -9.4% -9.2% -20% -11%

Dracaena Marg. Single Cane

2,079,128 2,776,252 2,708,469 0.73 0.69 0.71 -25% 6.8% -23% 3.2%

Ficus Benjamina Natasja

775,793 861,396 1,196,444 0.99 1.10 1.04 -10% -9.5% -35% -4.2%

Sansevieria cylindri. Skyline

213,564 86,247 59,066 2.90 4.67 6.60 148% -38% 262% -56%

Schefflera Arbor. Nora

386,758 413,916 462,015 1.07 1.25 1.09 -6.6% -14% -16% -1.8%

Yucca Single Cane

953,679 871,945 915,620 1.42 1.61 1.61 9.4% -12% 4.2% -12%

Market News Service


22

The total average price per plants for all plants together during the first half year 2009 was Euro 1.56; exactly the same as last year. For green plants the total average price for all plants together in 2009 was € 1.48 (last year € 1.55). Higher prices for products like: aglaonema, calathea, chrysalidocarpus, cocos nucifera, cordyline red edge, nearly all ficus benjamina types, phoenix roebelinii and sanseveria laurentii. Lower prices for: cordyline compacta purple stripes, cycas revolute, dracaena types sanderiana, bicolor and branched, ficus benjamina braid, all schefflera types and yucca tips.

B. Detailed Price Information

Issue No. M06 Date: 03/07/2009Weekly data is provided in kindness of the Dutch Flower Auctions Association (VBN)Weekly quantities and prices are the sum over all VBN flower auctions in The NetherlandsThe accumulated data below is the sum of the weekly sales results of all the Dutch flower auctions

over weeks :01 through 26 for the years 2009-2008-2007Index:All Countries Total auctioned products, originating from The Netherlands and all other countries.Import Products supplied from exporting countries, excluding The Netherlands. Qnt_ Quantities sold, in Stems (for cut flowers) or in Units (for plants)P_ Average price per Stem (for cut flowers) or per Unit (for plants) in Euro Green number is higher than in 2008 Red number is lower than in 2008

Cut Flowers - All Countries

Group Name Product Name Qnt_2009 Qnt_2008 Qnt_2007 P_09 P_08 P_07

Cut Flowers Total 6,252,426,090 6,464,288,461 6,404,971,889 0.19 0.22 0.22

Alstroemeria Total 106,950,674 125,336,093 120,334,325 0.14 0.15 0.16

Ammi majus Total 4,818,875 8,175,230 7,956,879 0.14 0.14 0.13

Anemone Total 56,198,166 52,779,723 54,024,276 0.09 0.11 0.11

Anthurium Total 37,078,664 37,393,510 37,324,363 0.39 0.51 0.57

Aster Total 9,666,784 13,228,220 15,734,250 0.21 0.21 0.22

Carnations Spray Total 33,431,933 36,446,588 27,606,918 0.09 0.10 0.12

Carnations Stan. Total 54,305,390 65,235,131 79,644,900 0.15 0.15 0.15

Carthamus Total 3,672,030 5,906,490 6,564,135 0.19 0.18 0.17

Chrysant. Spray Total 601,360,849 633,537,434 635,998,603 0.20 0.23 0.26

Delphinium Total 10,059,188 13,544,795 12,112,927 0.29 0.27 0.33

Eustoma Total 52,379,287 57,461,880 55,490,518 0.33 0.33 0.36

Gerbera Large Total 95,541,858 96,475,934 100,883,181 0.17 0.20 0.22

Gerbera Mini Total 342,739,554 366,087,173 329,882,315 0.10 0.11 0.13

Gladiolus Big Total 4,630,930 5,139,335 8,973,607 0.26 0.30 0.23

Gypsophila Total 79,394,820 87,655,621 93,153,231 0.19 0.19 0.18

Helianthus Total 16,554,445 16,729,850 21,960,740 0.33 0.35 0.33

Hypericum Total 78,477,625 85,595,460 98,757,610 0.15 0.16 0.15

Leucadendron Total 10,533,006 15,581,576 16,835,622 0.11 0.12 0.14

Liatris Total 1,375,050 2,533,180 1,953,384 0.22 0.18 0.22

Lilium Asiatic Total 19,566,853 25,125,182 24,967,125 0.31 0.33 0.39

Lilium LA Total 40,078,208 40,185,218 36,504,610 0.31 0.33 0.38

Lilium Longiflor. Total 26,582,766 31,490,880 36,495,170 0.36 0.40 0.40

Lilium Oriental Total 68,973,013 75,356,716 75,995,519 0.61 0.67 0.67

Limonium Total 27,747,426 25,711,248 29,038,067 0.19 0.20 0.22

Nerine Total 952,860 850,070 800,545 0.39 0.46 0.49

Ornithogalum Total 35,900,735 36,868,850 40,378,705 0.17 0.17 0.15

Protea Total 1,258,984 1,352,399 1,903,406 0.62 0.74 0.77

Ranunculus Total 64,447,576 63,262,785 63,206,369 0.13 0.15 0.13

Market News Service


23


Rose Large Total 1,295,328,632 1,287,680,353 1,236,875,462 0.24 0.29 0.29

Rose large Akito 50,085,696 49,690,162 55,338,806 0.18 0.21 0.22

Rose large Aqua! 34,306,446 31,825,125 34,374,555 0.27 0.31 0.30

Rose large Avalanche+ 69,248,232 68,647,557 54,182,859 0.33 0.37 0.41

Rose large El Toro 21,771,892 24,547,890 27,439,380 0.20 0.25 0.26

Rose large Grand Prix 63,391,284 69,562,749 67,710,188 0.42 0.52 0.53

Rose large Happy Hour 14,890,310 25,497,270 31,239,982 0.26 0.32 0.33

Rose large Ilios! 12,055,735 20,750,496 23,406,086 0.31 0.35 0.37

Rose large Marie-Claire! 38,421,822 32,422,803 28,263,521 0.21 0.23 0.22

Rose large Passion 76,875,501 89,097,240 102,390,587 0.34 0.45 0.44

Rose large Sphinx 12,645,880 19,047,800 33,143,507 0.23 0.25 0.24

Rose large Vendela 14,418,980 19,346,285 21,934,775 0.29 0.33 0.34

Rose Small Total 430,944,394 466,866,828 441,994,763 0.10 0.12 0.12

Rose Small Bibi! 6,410,700 11,518,052 10,787,300 0.11 0.14 0.14

Rose Small Candid Proph 9,684,650 12,848,670 13,475,080 0.14 0.16 0.17

Rose Small Chelsea 26,601,609 32,702,493 29,697,580 0.10 0.11 0.12

Rose Small Escimo 3,500,474 5,634,600 12,069,582 0.11 0.14 0.12

Rose Small Kerio+ 3,429,590 7,031,450 8,000,581 0.18 0.21 0.20

Rose Small Mixed Colors 43,219,910 106,374,828 86,131,831 0.10 0.11 0.10

Rose Small Pistache! 15,678,638 21,706,097 14,290,565 0.07 0.10 0.11

Rose Small Poeme! 7,596,070 12,002,277 15,261,560 0.10 0.12 0.11

Rose Small Red Calypso 46,568,750 49,009,080 40,512,102 0.10 0.13 0.15

Rose small Sunnysher 21,746,571 21,900,684 16,794,875 0.09 0.11 0.12

Rose Small Viva! 41,343,841 36,413,504 25,214,020 0.12 0.15 0.15

Rose Spray Total 31,025,683 35,760,590 34,816,244 0.31 0.32 0.33

Rudbeckia Total 235,720 256,015 820,575 0.19 0.16 0.12

Ruscus Total 35,627,107 33,794,055 32,246,577 0.07 0.09 0.09

Solidago Total 34,756,537 36,361,381 50,992,005 0.12 0.14 0.13

Trachelium Total 17,425,001 13,896,135 14,699,207 0.18 0.24 0.25

Tulip Total 1,378,606,568 1,361,324,958 1,313,726,901 0.13 0.15 0.14

Veronica Total 30,948,600 31,319,433 31,356,076 0.14 0.16 0.17

Wax Flower Total 32,654,990 25,566,257 36,224,278 0.15 0.19 0.16

Cut Flowers - Import


Cut Flowers Total 2,061,928,004 2,097,096,138 2,024,572,434 0.15 0.17 0.16

Alstroemeria Total 3,273,040 6,414,546 5,287,740 0.10 0.10 0.11

Ammi majus Total 4,618,045 7,872,765 7,698,855 0.14 0.14 0.13

Anemone Total 51,848,206 47,505,113 46,663,611 0.08 0.10 0.10

Aster Total 5,841,329 8,227,455 10,317,075 0.18 0.19 0.20

Carnations Spray Total 29,918,257 32,322,611 22,661,361 0.09 0.10 0.10

Carnations Stan. Total 37,781,831 45,701,429 59,544,152 0.14 0.13 0.14

Carthamus Total 1,317,655 3,836,795 3,890,460 0.25 0.19 0.17

Chrysant. Spray Total 1,615,863 682,451 939,013 0.14 0.15 0.14

Delphinium Total 5,550,945 8,855,610 7,260,545 0.21 0.17 0.23

Eustoma Total 9,230,251 11,520,086 13,923,678 0.23 0.22 0.26

Gerbera Large Total 1,679,752 6,438,100 8,485,982 0.21 0.21 0.23

Gerbera Mini Total 3,415,961 7,979,025 226,455 0.08 0.09 0.12

Gladiolus Big Total 1,731,470 1,766,100 2,111,766 0.34 0.36 0.32

Gypsophila Total 78,825,740 86,705,485 91,987,181 0.19 0.19 0.18

Helianthus Total 11,378,241 13,455,161 14,988,530 0.31 0.33 0.33

Hypericum Total 77,704,500 84,828,274 97,269,895 0.15 0.16 0.15

Leucadendron Total 10,496,596 15,304,146 16,610,082 0.11 0.12 0.14

Liatris Total 1,372,590 2,497,250 1,841,805 0.22 0.18 0.23

Market News Service


24


Lilium Asiatic Total 30,270 264,965 151,480 0.28 0.15 0.16

Lilium LA Total 380,471 185,425 288,980 0.20 0.19 0.28

Lilium Longiflor. Total 5,775,876 7,491,931 9,814,595 0.26 0.30 0.30

Lilium Oriental Total 7,769,406 5,055,370 926,300 0.41 0.40 0.46

Limonium Total 21,362,081 18,264,386 20,649,025 0.17 0.19 0.20

Nerine Total 230,180 169,950 176,250 0.24 0.30 0.31

Ornithogalum Total 34,611,505 35,729,190 37,988,538 0.17 0.16 0.15

Protea Total 1,247,922 1,344,895 1,895,437 0.62 0.74 0.77

Ranunculus Total 53,264,525 51,910,955 50,492,310 0.13 0.13 0.12

Rose Large Total 768,227,977 690,152,336 593,052,611 0.17 0.20 0.18

Rose large Akito 24,614,526 30,435,912 29,664,136 0.10 0.12 0.12

Rose large Duett 25,113,585 26,516,450 24,371,850 0.16 0.18 0.16

Rose large High Society 19,473,527 12,838,041 14,702,470 0.15 0.23 0.21

Rose large Inka 16,698,676 19,918,764 16,768,340 0.12 0.13 0.12

Rose large Kiwi 14,552,013 15,595,740 16,065,441 0.14 0.17 0.16

Rose large La Belle 25,778,009 18,020,239 10,154,280 0.18 0.28 0.26

Rose large Marie-Claire! 38,404,992 32,380,640 28,222,090 0.21 0.23 0.22

Rose large Mariyo! 28,223,140 19,783,760 18,674,281 0.23 0.28 0.28

Rose large Mixed Colors 14,115,764 23,053,328 21,397,338 0.17 0.18 0.19

Rose large Tucan 14,211,010 16,968,065 18,717,125 0.14 0.18 0.16

Rose large Valentino 31,062,554 26,084,995 22,654,781 0.11 0.14 0.15

Rose Small Total 419,355,371 455,650,320 424,122,268 0.10 0.12 0.12

Rose Small Bibi! 6,380,800 11,474,252 10,770,880 0.11 0.14 0.14

Rose Small Candid Proph 9,530,410 12,586,070 13,196,960 0.14 0.16 0.17

Rose Small Chelsea 25,760,609 32,548,053 29,427,700 0.10 0.11 0.12

Rose Small Jambo 16,511,984 13,441,837 8,498,295 0.08 0.10 0.11

Rose Small Kerio+ 3,429,030 7,027,550 7,996,251 0.18 0.21 0.20

Rose Small Mixed Colors 41,272,238 105,019,265 85,123,661 0.10 0.11 0.10

Rose Small Pistache! 15,611,338 21,632,597 13,633,065 0.07 0.10 0.11

Rose Small Poeme! 7,542,390 11,960,637 15,220,240 0.10 0.12 0.11

Rose Small Red Calypso 45,888,890 48,744,730 40,361,722 0.10 0.13 0.15

Rose small Sunnysher 21,101,381 21,803,064 16,733,295 0.09 0.11 0.12

Rose Small Viva! 40,881,521 36,168,954 25,110,620 0.12 0.15 0.15

Rose Spray Total 14,368,740 17,514,081 16,300,120 0.14 0.13 0.14

Rudbeckia Total 195,995 220,455 728,965 0.17 0.14 0.12

Ruscus Total 35,482,782 33,581,538 31,986,957 0.07 0.09 0.09

Solidago Total 33,815,622 35,623,646 49,313,280 0.12 0.14 0.13

Trachelium Total 12,314,540 10,759,405 10,209,661 0.16 0.22 0.21

Tulip Total 3,685,525 4,917,685 4,931,525 0.17 0.23 0.16

Veronica Total 27,817,770 28,092,970 27,331,341 0.14 0.17 0.17

Wax Flower Total 31,664,270 25,054,417 35,219,335 0.15 0.19 0.16

Market News Service


25

Plants - All Countries


Houseplants Total 502,865,808 486,841,696 463,452,602 1.53 1.55 1.52

Aglaonema Maria Christina 37,069 48,160 56,607 2.01 1.51 1.74

Aglaonema Silver Queen Com. 25,585 45,604 36,708 2.47 2.12 2.65

Chamaedorea Eleg. Narrow Leaf 44,289 53,305 5,382 1.09 1.11 1.75

Chamaedorea Eleg. Wide Leaf 3,745,977 3,997,378 3,944,611 0.52 0.52 0.55

Chrysalidocarpus Areca 2,509,117 2,836,171 2,911,621 3.47 3.01 2.96

Cocos Nucifera 14,329 42,894 49,825 3.15 2.72 2.74

Cordyline Red Edge 21,439 22,256 85,821 0.71 0.58 0.53

Cordyline Compac. Purple Strips 323,143 330,373 373,604 0.42 0.46 0.42

Croton Aucubaefolia 9,831 12,921 35,106 2.30 2.43 0.83

Croton Gold Star 28,791 59,152 66,663 0.96 0.67 0.60

Croton Gold Sun 29,704 31,345 31,642 0.83 0.89 0.83

Croton Pictum 3,188 0 20,522 0.43 0.00 0.10

Cycas Revoluta 796,306 878,628 993,159 4.20 4.62 4.73

Dracaena Sanderiana 253,447 420,445 359,566 0.41 0.47 0.56

Dracaena Deremen. Warneckei 4,932 16,003 16,949 3.72 1.59 4.54

Dracaena Fragrans Compacta 161,190 260,237 280,343 0.91 0.80 0.74

Dracaena Fragrans Massangeana 137,531 110,063 99,796 1.26 1.36 1.42

Dracaena Margina. Bicolor 104,763 143,321 255,889 0.52 0.62 0.52

Dracaena Margina. Branched 38,378 22,780 28,951 6.47 8.48 6.92

Dracaena Margina. Single Canes 2,079,128 2,776,252 2,708,469 0.73 0.69 0.71

Dracaena Margina. Tips 151,134 192,536 209,989 0.39 0.40 0.41

Ficus Benjamina Braid 66,458 22,931 44,915 4.61 13.72 12.31

Ficus Benjamina Esther 8,284 2,568 68,683 0.92 1.45 0.52

Ficus Benjamina Exotica 135,908 168,215 275,377 6.37 5.63 3.67

Ficus Benjamina Golden King 79,016 127,424 170,659 3.53 2.97 2.15

Ficus Benjamina Monique 14,104 26,083 23,588 5.23 6.21 5.03

Ficus Benjamina Natasja 775,793 861,396 1,196,444 0.99 1.10 1.04

Ficus Benjamina Starlight 44,849 91,168 121,673 3.51 2.27 2.32

Ficus Binnendijk. Alii 68,028 51,722 62,770 5.56 8.75 6.05

Philodendron Red Emerald 27,207 28,020 27,578 6.01 6.54 6.39

Phoenix Canariensis 432,259 424,333 447,987 3.26 3.58 3.83

Phoenix Roebelenii 222,650 409,239 339,477 10.59 8.56 9.40

Polyscias Balfouriana 4,560 1,501 4,177 2.38 4.12 1.31

Sansevieria Futura Superba 206,645 495,752 507,049 0.91 0.88 0.92

Sansevieria Laurentii 412,472 396,323 474,662 2.23 2.09 1.72

Sansevieria cylindri. Skyline 213,564 86,247 59,066 2.90 4.67 6.60

Schefflera Arbor. Compacta 110,688 65,524 116,813 3.17 4.70 3.19

Schefflera Arbor. Gold Capella 286,357 278,534 320,070 2.13 2.94 2.47

Schefflera Arbor. Nora 386,758 413,916 462,015 1.07 1.25 1.09

Yucca Branched 21,786 23,396 36,931 17.36 15.97 15.54

Yucca Single cane 953,679 871,945 915,620 1.42 1.61 1.61

Yucca Tips 135,080 76,969 111,370 2.08 2.79 3.27

BULLETIN MNS, June 2009...Market News Service Cut Flowers and Ornamental Plants Market Trends Cut...

Documents

Transcript of BULLETIN MNS, June 2009...Market News Service Cut Flowers and Ornamental Plants Market Trends Cut...