Bullet train study
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Transcript of Bullet train study
SR.NO.
T O P I C SLIDE NO.
1 INTRODUCTION TO MARKETING
2 INTRODUCTION TO BULLET TRAIN
3 PRODUCT MIX OF BULLET TRAIN
4 PRICE MIX OF BULLET TRAIN
5 PLACE MIX OF BULLET TRAIN
6 PROMOTION MIX OF BULLET TRAIN
7 CONCLUSION
INTRODUCTION TO MARKETING
• Marketing is the process of communicating the value of
a product
• Marketing can be looked at as
an organizational function
• It Is the science of choosing target markets
• It Is understanding consumer behavior and providing
superior customer value
BULLET TRAIN :AN INTRODUCTION
High-speed rail / BULLET TRAIN is a type of rail transport
significantly faster than traditional rail traffic, using an integrated system
of specialized rolling stock and dedicated tracks.
Started in JAPAN in 1964, From SHINKANSEN TO TOKYO, with
speed of 145 Km/ Hr
BULLET TRAIN :In INDIA
•The proposed 534km Mumbai- Ahmedabad high-speed link, which
is in early stage of development, will be India's maiden high-speed
rail project. The decision to carry out its feasibility study was taken
in September 2013.
• During the Indian prime minister's visit to Japan in My 2013, the
prime ministers of both countries decided to co-finance a detailed
joint feasibility study for the Mumbai- Ahmedabad HSR. The Japan
Internal Cooperation Agency (JICA) was given the go-ahead for the
study in September 2013.
PRODUCT MIX
•If deemed feasible, the high-speed railway line construction between Mumbai and
Ahmedabad is expected to take ten years to complete.
•The project is expected to be implemented through a public private partnership
(PPP) mode on a design, build, finance, operate and transfer (DBFOT) basis with
Maharashtra and Gujarat state governments along with Indian Railways as public
stakeholders.
•The pre-feasibility study had projected around 26.6 million passengers using the
high-speed line in 2021 and 104 million passengers in 2041.
•The 534km line is expected to be built with elevated tracks along the existing rail
route. The major stations along the high-speed line will include Surat, Bharuch
and Vadodara. The travel time between Mumbai and Ahmedabad is expected to be
reduced to less than two hours compared to the current express journey time of
more than six hours between the two cities.
PRICE MIX
• It will be seasonal
• It can be fluctuate according to time(flexibility)
• Auto- Price mechanism as on Airliner services
• There is no subsidy or price reduction will be done till the investment get recovered.
• Ticket price may be equivalent to A/C First Class Ticket on Rajdhani train on same route
PLACE MIX
Distribution channel
• We will buy technology directly through the country Japan.
• AND WE WILL PAY ROYALTY TO THEM
• OUR PLAN IS TO RUN BULLET TRAIN BETWEEN AHEMDABAD TO MUMBAI
Warehousing/ SHED
• THERE WILL BE
TWO SHEDS
• ONE AT
VIRAR(MUMBAI)
• AND SECOND AT
MEHSANA
(AHEMDABAD)
PROMOTION MIX
• As a highly anticipated Project, very lessadvertisement campaign will be needed.
• All Electronic and print media will cover the projectin prime time as it is very ambitious and uniqueproject
• Promotional activities will be done at stations andthrough billboards along route
• Will do advertisement on catering of railway foodand station.
CONCLUSION
• We are hoping that this project will revolutionise Rail Travel
experience in INDIA and will write a new chapter in History of India .
• We will provide word class amenities and experience to our Indian
customers at a price of A/C first class and but reducing travel time by
more than half.
• We are sure that this venture will be profitable to both the Developers/
Investors and Consumers and it will be a win- win situation for all
including government.
• www.wikipedia.com
•
• www.pib.nic.in
• www.google.com
• www.railway-technology.com
• en.wikipedia.org/wiki/High-speed_rail_in_India