Bulgaria Web Summit #VDT Visual Design Thinking

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Transcript of Bulgaria Web Summit #VDT Visual Design Thinking

  • http://www. visualdesignthinking.it

    How much a frustrating User Experience is harmful for your success?This is why were speaking in Italian right now.

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    foto del sentiero

    Paved the wrong way, just like not localising the website.

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    Carlo Frinolli @carl0s_Passionate UX Designer and CEO at nois3. I like to break things to know how they works. Most of the times I have spare parts.

    Chiara Albanesi @luccioleEthnographer, storyteller and visual designer. I believe in mistakes, and in fireflies. Co-founder @mokalab

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    What well be doing today

    Well see what #VDT is about, just like real speeches. Then were going to get our hands dirty. !Dont turn your head were talking to you.

    Insights Case studies

    Three exercises!

    Discovery two row

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    There are two keywords here.

    User Experience

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    EthnographyLets talk about users.

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    Know thy user!

    Quality over quantity, relationships and shareholders (or stakeholders) over customers. !I tell you a secret: Users are human not robots. They will fail badly. Use a little bit of humanity then, please.

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    Why?

    Wifi

    Basic needs

    Safety needs

    Social needs

    Esteem needs

    Self-actualization

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    When?

    At the very beginning. When you need to know whats going on.

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    How?

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    Useful tips

    Average usersForget to meet them: they dont exist.

    Niches!Focusing on a niche will give better results than trying to meet everyone needs, at least if youre not building the new Facebook.

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    Useful tips

    Heisenberg, my friendDo not pretend to be objective. Interviews are between humans, and you are too, after all.

    Data, big timeuse data. data are not evil. they can help you finding the right questions to ask.

    One more thing

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    Take the right time for everything

    Listen, observe, take notes. And then think.

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    RIOS interviews for an open brand.

    CASE STUDY pt. I

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    Our three questions

    1. The bar situationYou meet an old friend in a bar just a few minutes after a RIOS meeting, and you start talking about what you're doing. How would you explain him what RIOS is?

    2. Co-what?Think about the other people/companies members of RIOS. How can you define your collaboration with them? Try to use only few words.

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    Our three questions

    3. The suitcaseImagine you are a salesman in a client's office with the RIOS suitcase. What's inside it?

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    !

    !

    !

    Your turn: time for the theme!Exercise #1

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    Create a public bike sharing service in Sofia

    You have 10 minutes to write down 5 possible questions or topics for user research interviews.

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    10 minutes! 5 questions/topics.

    share results on Twitter with #VDT #bgws14

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    Everybody loves stories. Even developers.

    Even if they wont ever admit it.

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    Quit tech specs, go for user stories.

    I dont mean it literally. But try to focus on what matters to end users, not to technicians, or ninjas.

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    As a I want to in order to

    Yes, its from agile thinking.

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    Sir, User stories tend to be vague, sir.

    It's not a bug, Sir. It's a feature. An epic one.

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    Let's have an epic carpaccio

    And thanks Fabio Armani for showing this.

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    As a citizen I want to get a bike in order to ride

    in the city freely

    Its kind of huge, right? Epic. Lets split it up.

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    10 minutes! Split the epic story into 5 smaller ones.

    share results on Twitter with #VDT #bgws14

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    All by myself!?

    So OK. We're doing all by ourselves? We researched for the users' identities, we decided for their user stories, alone?

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    Each project is a threesome.UX it's not only a love affair with users. !It is a threesome. !But don't be anxious, you will have toys EHM tools to play with.

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    Its all about attitude, Sir. Daniele Tamagni - Gentlemen of Bacongo

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    You can think about brand in three parts: who you are, how you dress and how you act.

    !Who you are is your brand strategy, how you dress is your brand identity and how you act is your marketing.

    Andrea Shillington, Branding for good.

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    So CO-Design. Since branding.

    Keep the client in the loop. Try and learn all you can from the client.

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    Wed in Florence co-design process.

    CASE STUDY pt. II: from sketching to branding.

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    Samadhi visual co-design/branding

    CASE STUDY pt. III

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    Time for hints! Bike-sharing moodboard.

    !

    http://bit.ly/1ksNncb

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    Why we're doing this you say

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    It is now time to make web/app interface

    Think responsive. Its not only shrinking.

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    Responsive has lots of meaning

    be ready for mobility promptly respond to a query applicable brand identities right content right context right interaction right context

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    Mobile first approach

    If you think mobile first, youre going to face more challenges sooner. This will force simplify, organise better and reduce.

    Cognitive payload

    Complexity and clu!er

    Streamline interface

    Long shadows?

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    Do not make the user think.

    Remember? Theyre human and fail badly.

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    WMP2014 !

    World Medicine ParkCASE STUDY pt. IV

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    Time to design responsive stuff

    You have 10 minutes to design content for the bike sharing service, and to sketch a couple of very rough ideas about User Interface in different application contexts.

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    Digital totem 1080x1920

    Smartphone (web)app 1080x1920

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