Building Your Personal Brand - RAB.com...Building Your Personal Brand Erica Farber, President/CEO,...

Building Your Personal BrandErica Farber, President/CEO, Radio Advertising Bureau

Rising Through the Ranks 2018RAB / BMI / MIW

Building Your Personal Brand

IT REALLY IS ALL ABOUT YOU!

Discover and Create

your own brand

Let’s do our own research:

How many brands of shampoo can you name?



Let’s do our own research:

How many brands of shampoo can you name?

The purpose of branding is to

become known

before you are needed.



Media Sales Reps

SMBs on average are

called on by 37 media

reps per month.

Source: BIA/Kelsey

Please, go away.

1. Know what you are doing

2. Know that you know

3. Be known for what you know

3 Secrets of Branding Success



When your clients or team members have a

problem, do they call you first?

Start thinking of

yourself as a brand.



Your BRAND is what people

think of you…

…when they think of you.

- Sheldon Nix

Concept: The Four Keys.

Product and Service Brands Use…



ReachWhat is the reach of your

personal brand?

FrequencyAre people receiving your

personal brand message with

competent frequency?

Consistency

Strong brands are built over

years; not weeks



Compelling

CreativeDoes your brand sell?

Your Personal Brand Power

Hone in on your skill-set:

• What do you bring to

your company?

• Your colleagues?

• Your industry?

Define who you are– Skills, abilities, personal experience

– Your passions

– Your specialties – what sets you apart?

How you are perceived– Personal relationships

– Professional relationships

– Online reputation




What are your goals?– In your current position

– Professionally

– How would you define your style?

Create your networks– Mentors and experts

– Participate in groups, seminars, conventions and forums

– Networking events


Audit your online

presence.

Be Searchable…



Branding Yourself: Negatively

Branding Yourself: Negatively

Your LinkedIn profile is a combination of a

resume, cover letter, references. It’s a living

database of your professional network.

LinkedIn



LinkedIn

LinkedIn

1. Post only pictures that will

never embarrass you.

2. Input your work experience

and fill out your profile.

3. Disable the ability to tag you

in pictures and videos.

4. Hold your tongue in postings

on your page or on those of

others.

Facebook



• Why should someone follow you?

• Be consistent

• Be prepared for responses

Twitter

Find ways to create

value.

• Station website – what you do, stations you represent, testimonials.

• Own your “ownname.com” or a website that aligns with your name in some fashion.

• Post regularly – give people a reason to come back.

Blog / Website



Articles in Trade Press…

Or a newsletter…

Or a newsletter…



Be purposeful in what

you share

• Name

• Executive summary

• Marketing video(s)

YouTube

• Duane Christensen

• Results Radio /

Townsquare Media

• Advertising and

Marketing, Sioux

Falls, SD

YouTube



• Plan your message

• Speak clearly

• Keep it brief

• Update it regularly

• Check it frequently

• SMILE!

Voicemail

Business Card

• Whether a CEO or in an entry-level position, everyone should

have their own business card.

• Your card should contain your

personal brand statement as

well as contact information.

Think Big...

Make Big Things Happen!- Jeff Schmidt

Resume/Bio



Even a relevant Press Release…

• Get involved and share

• Listen and monitor

• Create your brand


Above all…

Building Your Personal Brand - RAB.com...Building Your Personal Brand Erica Farber, President/CEO,...

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