Building your Personal Brand

How to make a Lasting Impression

(the good kind)QuickTime™ and a decompressor

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What is a Brand

• A Brand is a Symbol (what do you symbolize as a woman, an executive, and as a human being?)

• A Brand Sets Expectations (what can people expect from you, what consistencies do you want to portray?)

• A Brand Sets You Apart from the Crowd(what makes you special & memorable)

A Brand is a Symbol

• What do you symbolize as a woman, an executive, and as a human being?

• Build your symbol on 3 core values important to what you want to express to the world

• Nike=Victory, Coke=Happiness Google=Information

You=____ _____ _____QuickTime™ and a decompressor

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A Brand Sets Expectations

• What can people expect from you, what consistencies do you want to portray?

• Commit to your core values

• Core Values=Loyalty because they are unchanging, dependable and can be flexible within various scenarios

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A Brand Sets You Apart from the Crowd

• What makes you special makes you memorable

• Start telling a story that can be elaborated upon, added to and updated frequently

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