Presented byLindsey Mark

@linji

Building your personal brand 

Slide images denoted with the following icon in the right corner of the screen are creative commons & are attributed via hyperlink to their

creators.

There is always somethingnew to learn

Know thy self

Brainstorm

How do I stand out?

How much time can you commit to contributing...

Daily?Weekly?Monthly?

FLOCK TO COMMUNITIESOF INTEREST. 

Find your audience

Align yourself with habits that help you share your views

share content that speaks to your audience

Cross pollinate 

CARVE OUT YOUR NICHE

have an opinion

get personal

exercise fearlessness

Come Correct

What does your icon

and bio say about you?

Be dependable& consistent

Think before you speeeeeak

Play nice with others

Gravitate toward those with a strong online presence

Take cues from their engaging content

Go forth with integrity

Engage in an ongoing dialog

Create meaningful connections

Mark it

down

schedule ahead, but don't be a robot

Keep a calendar of offline activities

Measure

Take a close look at your most engaging content

What are your most successful channels?

Consider your 

content vs.

your channels

Optimize

what does success look like?

Be flexible

• Know yourself• Find your audience• Contribute quality content regularly• Take cues from others• Carve out a niche • Plan ahead• Measure• Review and Optimize

Lindsey MarkWriter | Speaker | Freelance Consultant

Twitter: @linjiLinkedIn: linkedin.com/in/lmarkEatseesurf.com/contact

Questions?

Creative Commons AttributionsArtist Link description slide number

https://secure.flickr.com/photos/tgidenver/ https://secure.flickr.com/photos/34270458@N06/3189318645/

James Henrick - skateboarder 3

https://secure.flickr.com/photos/colodio/ https://secure.flickr.com/photos/13204988@N00/116002874/

women, street view 4

https://secure.flickr.com/photos/jspad/ https://secure.flickr.com/photos/78755281@N00/2184459670/

blown -lightbulb 5

https://secure.flickr.com/photos/myxi/ https://secure.flickr.com/photos/51352360@N00/4327438430/

What time is love? 7

https://secure.flickr.com/photos/jason-samfield/

https://secure.flickr.com/photos/28879181@N06/5447075073/

The Flock 8

https://secure.flickr.com/photos/threedots/ https://secure.flickr.com/photos/44668468@N00/177592275/

Hörsaal - auditorium 9

https://secure.flickr.com/photos/digitizedchaos/

https://secure.flickr.com/photos/22265703@N06/3768258414/

urban peep show - skyline and telescope 10

https://secure.flickr.com/photos/jenny-pics/ https://secure.flickr.com/photos/7941044@N06/5936084413/

snail yoga 11

https://secure.flickr.com/photos/blumenbiene/

https://secure.flickr.com/photos/47439717@N05/4537476705/

Pollen und frischer Nektar - honeycomb 12

https://secure.flickr.com/photos/maistora/ https://secure.flickr.com/photos/14838182@N00/2913503716/

Wood - carved door 13

https://secure.flickr.com/photos/pasotraspaso/

https://secure.flickr.com/photos/65069067@N00/2236617389/

Don't hide. Be different !14

https://secure.flickr.com/photos/bogers/ https://secure.flickr.com/photos/61633889@N00/907016689/

Martinair new - flight attendant 15

https://secure.flickr.com/photos/keoni101/ https://secure.flickr.com/photos/52193570@N04/5548839176/

Abandoned - rollercoaster 16

https://secure.flickr.com/photos/arteurbana/ https://secure.flickr.com/photos/35418298@N00/2714573351/

Graffiti in abandoned hotel, Monte Estoril, Portugal 17

Creative Commons Attributions pg1

Artist Link descriptionslide number

https://secure.flickr.com/photos/tgidenver/ https://secure.flickr.com/photos/34270458@N06/3189318645/

James Henrick - skateboarder 3

https://secure.flickr.com/photos/colodio/ https://secure.flickr.com/photos/13204988@N00/116002874/

women, street view 4

https://secure.flickr.com/photos/jspad/ https://secure.flickr.com/photos/78755281@N00/2184459670/

blown -lightbulb 5

https://secure.flickr.com/photos/myxi/ https://secure.flickr.com/photos/51352360@N00/4327438430/

What time is love? 7

https://secure.flickr.com/photos/jason-samfield/ https://secure.flickr.com/photos/28879181@N06/5447075073/

The Flock 8

https://secure.flickr.com/photos/threedots/ https://secure.flickr.com/photos/44668468@N00/177592275/

Hörsaal - auditorium 9

https://secure.flickr.com/photos/digitizedchaos/ https://secure.flickr.com/photos/22265703@N06/3768258414/

urban peep show - skyline and telescope 10

https://secure.flickr.com/photos/jenny-pics/ https://secure.flickr.com/photos/7941044@N06/5936084413/

snail yoga 11

https://secure.flickr.com/photos/blumenbiene/ https://secure.flickr.com/photos/47439717@N05/4537476705/

Pollen und frischer Nektar - honeycomb 12

https://secure.flickr.com/photos/maistora/ https://secure.flickr.com/photos/14838182@N00/2913503716/

Wood - carved door 13

https://secure.flickr.com/photos/pasotraspaso/ https://secure.flickr.com/photos/65069067@N00/2236617389/

Don't hide. Be different !14

Creative Commons Attributions pg2

Artist Link descriptionslide number

https://secure.flickr.com/photos/bogers/ https://secure.flickr.com/photos/61633889@N00/907016689/

Martinair new - flight attendant 15

https://secure.flickr.com/photos/keoni101/ https://secure.flickr.com/photos/52193570@N04/5548839176/

Abandoned - rollercoaster 16

https://secure.flickr.com/photos/arteurbana/ https://secure.flickr.com/photos/35418298@N00/2714573351/

Graffiti in abandoned hotel, Monte Estoril, Portugal 17

https://secure.flickr.com/photos/stopdown/ https://secure.flickr.com/photos/7108389@N05/2408850519/

Dreamin' - Hot Air Balloon Rides 19

https://secure.flickr.com/photos/myxi/ https://secure.flickr.com/photos/myxi/4133245094/

A word is worth a thousand pictures 20

https://secure.flickr.com/photos/dlr/ https://secure.flickr.com/photos/51303347@N00/18787680/

Filthy and Loving It 22

https://secure.flickr.com/photos/pitvanmeeffe/ https://secure.flickr.com/photos/24284053@N08/2432942529/

The mistery woman in yellow at spitafields 23

https://secure.flickr.com/photos/jakobesben/ https://secure.flickr.com/photos/8125160@N06/2431770977/

red balloons 24

https://secure.flickr.com/photos/atomicity/ https://secure.flickr.com/photos/26147864@N00/92755998/

replica 25

https://secure.flickr.com/photos/clownbastard/ https://secure.flickr.com/photos/22212864@N06/2913323998/

untitled - discussion on the stairs 26

https://secure.flickr.com/photos/swamibu/ https://secure.flickr.com/photos/25182307@N00/2911042795/

The morning stretch - giraffes 27

Creative Commons Attributions pg3

Artist Link descriptionslide number

http://www.flickr.com/photos/donsolo/ http://www.flickr.com/photos/donsolo/3768623542/sizes/l/in/photostream/

robots 29

https://secure.flickr.com/photos/asurroca/ https://secure.flickr.com/photos/88723106@N00/51024419/

Someone's Lost Schedule Book 30

https://secure.flickr.com/photos/heavyweightgeek/ https://secure.flickr.com/photos/7780044@N06/2334939683/

number wheel 31

https://secure.flickr.com/photos/thomasleuthard/ https://secure.flickr.com/photos/thomasleuthard/5665717830/

big brother 32

https://secure.flickr.com/photos/myxi/ https://secure.flickr.com/photos/myxi/3901786046/

Relaxed Elegance - streetlamp 33

https://secure.flickr.com/photos/epublicist/ https://secure.flickr.com/photos/25275534@N00/3546059144/

square-peg-round-hole-21 34

https://secure.flickr.com/photos/gi/ https://secure.flickr.com/photos/36613169@N00/326853730/

f' as in 'violin' 35

https://secure.flickr.com/photos/malova/ https://secure.flickr.com/photos/7761867@N06/4112619242/

More(fle)tti - colored stripes 36

https://secure.flickr.com/photos/auro/ https://secure.flickr.com/photos/51408394@N00/465891994/

salire (le scale) non è come scenderle_ditto - staris 37

https://secure.flickr.com/photos/milopeng/ https://secure.flickr.com/photos/milopeng/23151590/in/photostream/

Double Lisa - Yoga 38

https://secure.flickr.com/photos/leodileo/ https://secure.flickr.com/photos/37484930@N00/3418352593/

Umbrellas Flow. 39