If you Build it Will They Come? Building Your Online Brand

By Beth Trejo

@tre_beth

beth@chatterkick.com

Beth.trejo@facebook.com

http://www.linkedin.com/in/bethtrejo

Let’s Connect!

1. Develop a Strong Brand

2. Establish an Online Presence

3. Social Networking

4. Online Reviews

5. Consistency

Building Your Online Brand

Determining Your Brand & Voice

Establish an Online Presence

• Who and How will you manage?

• How will you transfer that online- social sites, reviews, online stores-Etsy?

• % of your job and time will this take?

• Listen

• Engage

• Respond

Social Networking- 3 Steps

FREE : Hootsuite Tweetdeck Google Alerts Twellowhood RSS Namevine

• LinkedIn – for professional networking. • Facebook – for social circles. • Twitter – for everyday conversation and networking.

• Time Saver

• Website

• Posting Content

Climbing the SEO Ladder • Keywords in Text • Content Fresh-Blogs work

well • Links from other sites-

GOLD! • Make Content Linkable • Don’t Rush it-SEO take

awhile • Don’t be sneaky • Hire Help

Simple Keys to Improving Your Placement on Search Engines

Respond

Online Reviews

• Yelp

• Google Reviews

• Social Sites-Recommendations

• Key: Ask people to give you reviews

• Start first thing in the morning (listen)- 5 minutes

• Create a content calendar

Plan Your Day

• Choose what to ignore

• Email files

Questions? beth@chatterkick.com