Building Your Network With Linked In

Building Your Network with LinkedIn

The Know, Like & Trust of the Sales Equation

Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com

AgendaDefining Your StrategyThe Know

Setting up a complete and efficient ProfileMaking the ConnectionGroups to join

The LikeApplications to put to useProviding Value to your Network

The TrustGetting RecommendationsMaking Referrals


SALES

Defining Your LinkedIn Strategy

Get specific about your goal for using LinkedIn

What results do you want to see

Be realistic about the amount of time you have to

work on this strategy


The Know – Setting Up Your Profile Upload a current

photo. Make your

“professional headline” keyword rich.

Personalize your website heading that links to your company website.

Utilize all three website links.

Customize your profile link.


The Know – Setting Up Your Profile Summarize your

summary with keywords.

Show off your Skill set.


The Know – Making ConnectionsMake connections.

Import your address book

Search current and past employers

Search for friends

Search for alumni

Join a few groups.Join the LinkedIn groups of your offline networks

Go where your target market goes


The Like – LinkedIn Applications


The Like – Engaging with Your Connections


Post a link to an industry reportComment on the status update of someone in your

network. Congratulate someone on their achievementAnswer a question in LinkedIn AnswersAdd to the discuss in a LinkedIn GroupPose a question in Answers or Groups

The Like – Engaging with Your Connections


Post a comment on a new project you’ve started. Ask your network for referrals to a service provider. Announce the addition of a key employee to your

company. Use the Amazon LinkedIn Application to post a

book recommendation. Mention an upcoming conference you’ll be

attending.

Building Your Network With Linked In

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