Building Your Email List: Strategies to Start and Grow Your Database
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19-Oct-2014 -
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Transcript of Building Your Email List: Strategies to Start and Grow Your Database
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Building Your Email ListStrategies to Start and Grow Your Database
Missy Ward, Co-Founder, Affiliate Summit
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It’s all about the list
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Why should you incorporate list building and marketing into your web strategy?
Engage and interact with your audiencePre-sell, sell, up-sell and cross-sellIncrease loyalty (turns first-time customers
to repeat customers)Push vs. Pull (prevents RSS forgetfulness)In-depth tracking
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Spam is the weed of email marketing
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Good email marketing vs. Spam
CAN-Spam (http://cli.gs/canspam)Opt-in and confirmedCan unsubscribe quickly and easilyTrusted connectionTargeted and provides value
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Using List Management Services
Free Services: Feedburner (for WordPress, Blogger, Typepad
users)
Paid Services:Aweber, Vertical Response, iContact, Constant
Contact & more.Prices range from $10-$20 per month
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What to look for in a Paid Service
Features:Send personalized newsletters (templates, RSS
by email)Create signup forms for your website or blogCreate autorespondersDeliverabilityStatistics
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People just don’t give out their email address without good reason.
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How to get folks to sign up to your list
Define fields to captureConvey trustPreferential placement on your home
pageDefine benefitsProvide an incentive
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Tactics to grow your list
Subscription form on every page“Forward to a friend”Optimize current and archived newsletters
for Search Engines Consider PPCSubscription during checkoutCo-registrationNewsletter reciprocity
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Tactics to grow your list (cont’d)
Display on all printed materialsAdd to signature line in all correspondenceCustomer surveys, invoices, packing slipsInclude in press releasesTradeshowsBlog commentsCall centerPost cards
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Contact Missy Ward
[email protected]: @missywardAIM: MsMissyWardFacebook:
http://www.MissyOnFacebook.comLinkedIn:
http://www.linkedin.com/in/missyward Personal Blog:
http://www.MissyWard.com