Welcome, NAWIC Raleigh

“Building Your Communication Brand”

Charlotte Purvis

Purvis Communications Inc.

(919) 309-2737

Building Your Communication Brand

Learning Objectives

The importance of a communication brand

Strategies for branding your email,

Web site, printed materials,

voice mail greeting, and presentations

Examples of communication branding

Building Your Communication Brand

What is branding? 1. Image 2. Promise 3. Association 4. Logo / trademark 5. Catchphrase

Building Your Communication Brand

Benefits of branding 1. Differentiates you and your message 2. An image of stability and reliability 3. Helps people connect with your message 4. “Build” something you’re proud of 5. Challenges you to consistency – over time

Building Your Communication Brand

Communication is #1

1. Surveys show: Communication is the #1 skill 2. No other skill will help your career as much 3. Given two people with same qualifications…

Building Your Communication Brand

Email – Five S’s

Signature

Subject line

Short

Simple

“Sweet”

Building Your Communication Brand

Best regards,

Charlotte

Charlotte Purvis

Purvis Communications Inc.

1804 Martin Luther King Parkway, Suite 209

Durham, North Carolina 27707

(919) 309-2737

charlottepurvis@mindspring.com

Communicate. Grow. Succeed.

Building Your Communication Brand

Subject line makeovers

Conference

Meeting

Membership

Tomorrow

(no subject)

Building Your Communication Brand

Email tips

Add attachment for lengthier messages

Change subject line when appropriate

After 2-3 rounds, make personal contact

Be careful about “reply to all” and add-ons

Use spell-check – set it for automatic

Building Your Communication Brand

Web Site

Often the first impression

First priority: Organization

Is your site welcoming?

Or overwhelming?

Invitation to keep clicking?

Building Your Communication Brand

Web site

“Welcome center”

Is an extension of your brand

Ease of use for learning differences

You + your site = good match

Voice of the customer

ABOUT US SERVICES SECURE QUOTE GIFTS TIPS CHARITIES PRESS

Green and Trusted By The XYZ Area Elite for Over 30 Years

Click Here to Check Out Our T.V. Commercials!

Locally Owned, Professional Housecleaning We use only Green cleaning products.

Servicing Customers throughout the San Francisco Bay!

We Offer: Deep Cleans - Move Ins - Move Outs

& Regular- Weekly, Biweekly or Monthly Service

Servicing the Bay Area: San Francisco - Peninsula - South Bay

East Bay - Tri-Valley - Contra Costa

LOGO

Many homeowners and businesses in the area assume that they cannot afford

a quality cleaning service so they do much of the work themselves. It is

wonderful that so many people have enough pride in their homes and

businesses that they want to keep them clean and beautiful, but it also takes

time to keep the hone and the office as clean as you want them. When you

work with a cleaning service you will find that while the cleaning gets done,

you can get other things done. A cleaning service will do away with the

feeling that all you do is clean and you never really have time to enjoy your

home or office. No one likes to feel like all they do is clean, and it can be

disheartening to clean all day and have the family come home only to find

that all of your cleaning has been undone.

When you choose the right cleaning service, much of the weight will be

lifted from your shoulders and you will find that you simply have more time

to yourself or more time to get other things done. With the day to day jobs

done, you will find that you have time to organize that closet that is scary, or

the panty, or simply do the things you want to do. The right cleaning service

really can change the way you live and how much you enjoy your home or

work space so pick up your phone and give The XYZ Team a call and set up

your FREE on site estimate.

The Company owners name

Welcome … Welcome to XYZ Home - Luxury Green Home Therapy Services. Our ultimate goal is to welcome you home to a clean space that is at once relaxing, rejuvenating, and stimulating to the senses. Our services blend an appreciation for luxury with a commitment to green lifestyle. We are here to make your home a XYZ Home.

LOGO Tel: 555-123-4567

Welcome … Welcome to XYZ Home - Luxury Green Home Therapy Services. Our ultimate goal is to welcome you home to a clean space that is at once relaxing, rejuvenating, and stimulating to the senses. Our services blend an appreciation for luxury with a commitment to green lifestyle. We are here to make your home a XYZ Home.

LOGO Tel: 555-123-4567

Welcome … Welcome to XYZ Home - Luxury Green Home Therapy Services. Our ultimate goal is to welcome you home to a clean space that is at once relaxing, rejuvenating, and stimulating to the senses. Our services blend an appreciation for luxury with a commitment to green lifestyle. We are here to make your home a XYZ Home.

LOGO Tel: 555-123-4567

Building Your Communication Brand

Printed materials

Tell your story and reflect your passion

Show what’s “special” about you

Have a solid look and feel

Sell dreams, not just products and services

Allow people to see themselves

Building Your Communication Brand

Voice Mail Greeting

Your voice is about what percentage of

your effectiveness on the telephone?

What do your callers hear before they

hear your words?

If your tone and words conflict, which

one wins?

Building Your Communication Brand

Voice mail greeting

Speak with a friendly tone

Mention your name and company name

Brand your message

Remember: No apologies needed

End with “Thank you”

Building Your Communication Brand

Presentations

Learn about your audience – show interest

Rehearse presentation and Q&A

Make it memorable

Make sure your brand shows

Build rapport and show appreciation

Building Your Communication Brand

High energy – usually accompanied by

a very positive attitude – projects the image

of an individual who is successful.

Combined with leadership-type actions and

demonstrated accomplishments, energy can bring

a level of respect hard to attain without it.

--David Kaczmarek

Building Your Communication Brand

Purvis Communications brand

Appreciation: NAWIC & Kathy Alton

Above and beyond service

Active involvement with clients

Since 1985, nearly 100% of business:

Referrals

Recommendations

Repeat business

Your Action Plan

What will you share with your team?

Which quick fixes will you make soon?

What will your brand be in 2012?

Thank you, NAWIC Raleigh

Charlotte Purvis

Purvis Communications Inc.

(919) 309-2737