Building Your Brand with Trained

Volunteers

Presented By:

Nadia Myerthall Continuing Legal Education Society of British Columbia

Vancouver, BC

Leslie Sinner McEvoy Minnesota CLE

St. Paul, MN

Mindy Thomas Fulks Tennessee Bar Association

Nashville, TN

Presented at: ACLEA 54th Mid-Year Meeting

February 10th –12th, 2018 San Antonio, Texas

Nadia Myerthall ContinuingLegalEducationSocietyofBritishColumbia

Vancouver,BC

Nadia Myerthall  has  been  a  Program  Lawyer with  the  Continuing  Legal  Education  Society  of  British Columbia (CLEBC) since 2011. Nadia designs, implements and evaluates programs in the areas of family law, wills, estates and trusts law, immigration law and administrative law. Nadia recruits, motivates and manages  approximately  200  volunteer  speakers  each  year.  Prior  to  joining  CLEBC  ,  Nadia  was  the Director of Student Programs at a large national firm, the Director of Career Services at UBC Law School, and  the Program Manager of  the Professional Legal Training Course  (the bar admission course  in BC).  Nadia is a member of ACLEA’s Best Programs Awards Committee and the Core Competency Curriculum Committee.        

Leslie Sinner McEvoy MinnesotaCLESt.Paul,MN

Leslie Sinner McEvoy  is  the Web Education Director at Minnesota CLE.   She  joined Minnesota CLE  in 2009 as a Webcast Program Attorney.   Leslie coordinates  live web‐based CLE programming as well as on‐demand  programming  for Minnesota  CLE.    She  is  also  a mediator  and  arbitrator  and  speaks  on related topics for Minnesota CLE.  She also has served as an adjunct professor of Dispute Resolution at Mitchell Hamline School of Law in both the traditional program and the online hybrid program.      

Mindy Thomas Fulks TennesseeBarAssociation

Nashville,TN

Mindy Thomas Fulks  is  the Director of Continuing Legal Education  for  the Tennessee Bar Association. Mindy has worked  in CLE since 2008. Prior  to working with  the bar association she  taught alternative sentencing programs and in the courts as an interpreter (Spanish/English). Mindy is currently working on her EdD.   

Building Your Brand With Trained Volunteers

Mindy Thomas Fulks, Leslie Sinner McEvoy & Nadia Myerthall ACLEA Conference

February 12, 2018

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Volunteers & Public Speaking • “Public speaking is the number one fear in America. Death

is number two.” - Big Fish Enterprises

• “There are only two types of speakers in the world. 1. The nervous and 2. Liars.” - Mark Twain

• “90% of how well the talk will go is determined before the speaker steps on the platform.” - Somers White

• “Proper planning and preparation prevents poor performance.” - Stephen Keague

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Poll • How many of your organizations use volunteer speakers?

• How many use volunteer speakers exclusively?

• How many use volunteer speakers half the time?

• More/Less?

• How many have formal training programs?

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Continuing Legal Education Society of British Columbia (CLEBC)

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Communication is the Key • expectations of CLEBC • deadlines • day of logistics • always keep informed

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Recruitment of Volunteers • identify potential speakers with chair(s) • decide who will recruit • phone or email potential speakers

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Recruitment of Volunteers • once confirmed send draft agenda title bullet points request paragraph bio and photo written requirements and deadlines

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Benefits to Volunteers • publicity and recognition • complimentary registration • learn from peers • keep up to date on recent cases, trends and

developments • seen as an expert/leader in the practice area • fulfill CPD hours by writing and speaking • network, make new professional connections

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Volunteer Portal - Booklet

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Instructions on Website Portal • Booklet contains: oroles of CLEBC staff ohow to chair/present/moderate otips on preparing written materials – papers and

PowerPoints otips for effective presentation skills otechnology available ohow to claim CPD credits

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Faculty Meeting • discuss day of logistics • deadlines for written materials • how to handle questions • roundtable content of presentations

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Written Materials • papers

• other resources – templates, pleadings,

checklists, to do lists, practice tips • PowerPoints

• no binders – electronic link to materials

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Presentation Skills and Styles • talking head • panel discussion • debate • fireside chat

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Technology Available • audience response system – polling questions

• links to videos • webinar audience – online moderator engages

and chats with remote registrants

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Resources Available • assistance with formatting papers • assistance preparing PowerPoints • use of previously written papers • effective presentation skills workshop

“terrific opportunity for objective feedback and constructive advice on presentation skills. Even though many of us make presentations regularly it doesn’t mean we cannot improve”

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Recognition • bios and photos of chair on website • link to PDF of all speaker bios and photos on

website • bios and photos of all speakers on event page • thank you letter with feedback from registrants • thank you gift, published list of all volunteers • Spotlight on certain volunteers in newsletter

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Tennessee Bar Association

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Branding with Training • In-Person

• PowerPoints • Online • On-Site Programs • Online Resources

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Teaching Styles • Telling a Story • Be the Expert • Sharing Scenarios • Facilitator or Group-Centered Teaching

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Trained Panelist • Roles • Numbers – Camera versus In-Person • Planning • Preparation

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Minnesota Continuing Legal Education

Training in Stages 1. Initiation Stage 2. Planning Stage 3. On the Spot - Before & After 4. Post-Event Stage 5. Training Events

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1. Initiation Stage: Task & Expectations • Type of Program

• Webcast

• Simulcast

• Seminar

• Institute

• Training

• Topic

• Style

• Materials

• Timing

• Deadlines

• Experience

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2. Planning Stage: Set-up & Resources • Format - Webcast, Simulcast or Seminar • Details - Date/time/length; number of presenters; title and

description • Tech - talking to a camera, use of PowerPoint, timing,

questions, on-screen skin • Presenters - Solo, Duo, Trio, Panel, Moderated Panel • Samples - viewing a webcast as part of preparation • Materials - PowerPoint, Full-text Outline, Checklist, Chart,

Links • Resources - https://www.minncle.org/Faculty.aspx

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Professional Tips: Steve Hughes

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Timing: Tick Tock Troubles • For Presenters:

• Plan and Practice • Time it, take notes, adjust material and

delivery • Add time markers to presentation notes

• Set expectations for what will be covered • Be an “accordion”: compressing or expanding

to fit the time • Have 25% extra material • Don’t apologize!

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Timing: Tick Tock Troubles • For Program Planners & Moderators:

• Planning the presentation • Start early to help presenters with timing skills and expectations • Never press for longer than presenters think they can do • Don’t trust the estimates of presenters, unless very experienced • Train where they are at: Example – Webcasts go faster!

• Day of the presentation • Ask about how timing looks BEFORE the talk begins • Coach on expectations and techniques, as needed • Be confident in the ability of presenter to manage • Be prepared to ask your own questions to assist the presenter if too

short – standard list • Be prepared to get the hook out if presenter is poaching on

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Self-Promotion Issues • Watch out for self-promoters who don’t understand their

role • Let presenters know how to help themselves

• Be the expert • Be available • Offer help • Explain what you do • Provide contact information

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3. On the Spot: Teachable Moments • Webcast Orientation

• Cameras and Posture

• Audio

• How to begin and end

• Timing

• Questions from the

audience

• Debrief • Timing

• Style

• Voice quality

• Engagement

• Questions

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4. Post-Event Stage • Evaluations • Viewing the Video

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5. Training Events • Presentation Skills for Attorneys - Example of Full Day

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Thanks and Questions • thanks for listening • any questions or comments

Mindy Thomas Fulks – mfulks@tnbar.org Leslie Sinner McEvoy - lsinnermcevoy@minncle.org Nadia Myerthall - nadiam@cle.bc.ca

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