Building Your Brand Advocates

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"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite" Presentation prepared for OMG Social Media Conference 2013

Transcript of Building Your Brand Advocates

  • 1. Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite @stephawie | stephanie.wiriahardja@hootsuite.com

2. What type of business are you running? 3. print digitalvs 4. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days 5. To reach 10 million users... 91 years 21 years 17 years 852 days 780 days 16 days social media is HERE TO STAY 6. 43% 70% spend 6+ hours on social media of SMBs are on Twitter According to Vertical Response in Q3 of 2012, an increase of 66% from last year. 90%of SMBs are on Facebook 7. print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specic audience report for results exposure W.O.M 8. W.O.M print digital build 1-on-1 relationship 2-ways 1 way street time investment money investment loose audience set report wait-and- see immediate specic audience report for results exposure 9. STEPHANIE WIRIAHARDJA Community Manager, Higher Education @stephawie @HootCampus @HootClub 10. 110 user-generated events in 43 cities, 18 countries APRIL 13MARCH 13 MAY 13 JUNE 13 JULY 13 51 brand ambassadors in 4 months +316% 316% increase in user sign up in 11 months $ Total spending: $4251 11. 1. Listen 12. 2. Be a Part of the Conversation 13. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Dont spam 14. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Dont spam 15. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Dont spam 16. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Dont spam 17. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Dont spam 18. 3. Provide Value Be a leader in the space Quality > quantity Moderate discussions Share your thoughts Amplify their stories Dont spam 19. 5. Let Them Remix Your Brand 20. 5. Empower Your Audience encourage provide support amplifyreach out USERS FANS SUPERFANS AMBASSADOR 21. Community Marketing Support Pro Sales How does community building t in the big picture? 22. Top 5 HootSuite Features Set up a listening dashboard Geo-location searches Schedule posts Reports App Integration 23. Listening Dashboard Your companys name Your companys mispelled name Your competitors Your product(s) Similar product(s) What should I search for? Filter out the noise 24. Top 5 HootSuite Features Set up a listening dashboard Geo-location searches Schedule posts Reports App Integration 25. Geo-location Search local research centre 26. Top 5 HootSuite Features Set up listening dashboard Geo-location searches Schedule posts Reports App Integration 27. Schedule posts Plan content for the future Dierent time zones Experimenting Why schedule? Set-and-forget Be a spammer, not an engager But dont... 28. Set up a listening dashboard Geo-location searches Schedule posts Reports App Integration Top 5 HootSuite Features 29. Reports Facebook Likes breakdown Reach Per-post metrics Demographics Snapshot Twitter Follower growth Popular tweets Mentions count Compare keywords Sentiment Click Stats Total summary Clicks by region Most popular G+ / LinkedIn Followers Post count Update engagement 30. Set up a listening dashboard Geo-location searches Schedule posts Reports App Integration Top 5 HootSuite Features 31. App Integration YouTube Statigram Trendspottr Salesforce LeadSift 12Mass ChattBack HubSpot RSS Syndicator Vidyard Twtrland StoreYa Survey Monkey Chartbeat ContentGems CrowdContent WeSEE VK Weibo Zyncro RankSpeed Blogger BatchBook AppBoy Nimble Scoop It StockTwits ZenDesk SlideShare ConstantContact SocialBro Storify Via.Me Nexalogy Xing Viadeo Instagram Tumblr Evernote MailChimp Flickr Get Satisfaction Yammer Wordpress Vimeo Reddit StumbleUpon 32. Social media can be time consuming, dont get lost in it. Market research Build relationships Establish your brand Educate the audience Sell your product(s) 33. There are hundreds of social media platforms out there, but the essence is all the same: COMMUNICATION BRANDING CREATIVITY 34. Social media is a marathon, not a sprint. 35. Now its your turn... 36. Lets continue the conversation @stephawie // www.thedandeliontheory.com stephanie.wiriahardja@hootsuite.com