Building Your Brand
-
date post
21-Sep-2014 -
Category
Business
-
view
16 -
download
3
description
Transcript of Building Your Brand
“BUILDING BRAND YOU”By Diane Sager
Discussion Points What is personal branding? How to build your brand Eight laws of personal branding Marketing your brand Branding 2.0
Corporate Brands
What is Personal Branding?
What is Personal Branding? Tom Peters (The Brand Called You 1997) “Personal branding is the concept of
defining your work skills and/or personality in a way that facilitates self-promotion and self-marketing.”
“The process by which we market ourselves to others.”
http://mashable.com/2009/02/05/personal-branding-101/http://www.cwanswers.com/8921/personal_branding
Your Brand
“ You are a brand. You are in charge of your brand. There is no single path to success, and there is no right way to create the brand called YOU.”
- Tom Peters
Peters, T. (n.d.). The Brand Called You | Fast Company. Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
Let’s put it this way…
Your Brand In the world of working professionals…
That’s YOU!
How to Build Your Personal Brand
Conduct a Personal Inventory
Ask friends and/or associates what your personal brand is
Identify key qualities or characteristics that make you distinctive
Compare “brand YOU” against “brand X” feature-benefit model
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.Peters, T. (n.d.). The Brand Called You | Fast Company. Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
Create a New Brand Identify short-, medium- and long-term goals
Material, positional, personal Scan the competition Sum up strengths and shortcomings Write your personal branding statement
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.
Eight Laws of Personal Branding
Eight Laws of Personal Branding
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.
Marketing Your Brand
Marketing Your Brand
Freelance Extra projects at work Teach a class Write a column or whitepaper Speak at a panel or conference
Peters, T. (n.d.). The Brand Called You | Fast Company. Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
Branding 2.0
http://en.wikipedia.org/wiki/Web_2.0
Web 2.0 and Social Media Web 2.0 comprises user-generated
content and business related “cloud computing”
Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people.
http://encyclopedia2.thefreedictionary.com/Web+2.0http://socialcomputingmagazine.com/viewcolumn.cfm?colid=424
Branding 2.0 Marketing your brand various channels
of communication Social media tools are:
Online Instant Greater visibility Exhibits digital media skills
Personal Branding With Social Media
Job Hunting… Social Media Tips Create a personal Web site
Purchase your domain name Network:
LinkedIn Twitter Facebook
YouTube
Review
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.
Review Meaning of personal branding How to build your brand Eight laws of personal branding Marketing your brand Branding 2.0
In Conclusion… You control your destiny Work= success Wear the red suit!
Bibliography Montoya, P. (2002). The Personal Branding Phenomenon.
Oxforshire: Peter Montoya. Peters, T. (n.d.). The Brand Called You | Fast Company.
Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
Wallis, L. (2007). Promote Brand You. Nursing Standard, 22(10), 2. Retrieved February 10, 2009, from none given
http://mashable.com/2009/02/05/personal-branding-101/
http://www.cwanswers.com/8921/personal_branding http://en.wikipedia.org/wiki/Web_2.0 http://socialcomputingmagazine.com/
viewcolumn.cfm?colid=424 http://encyclopedia2.thefreedictionary.com/Web+2.0
Appendix
Eight Laws of Personal Branding Specialization
“It is important to keep your brand simple.” You can specialize by:
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.
Eight Laws of Personal Branding
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.
Identifying Key Qualities
Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.