Building your brand (02.02.2015)
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Transcript of Building your brand (02.02.2015)
The JourneyDENA WILSON02/16/2014
Things to think about:
- Company Size
- Type of Company (For-Profit or Non-Profit)
- Company Style (Traditional or Entrepreneurial)
A road that can take you to your next destination
A road that can take you to your next destination
With personal branding, you are:
Not only thinking about your assets, you are thinking about what you want to be known for.
Personal Branding Examples - Careerealism
Why Brand is important
• 86% of recruiters say a good online reputation would increase the chances of hiring a candidate - PC Recruiter
• 75% of HR professionals search for candidates online– ExecuNet Survey
Creating Your Brand
A personal brand should:
- Tell who you are
- Describe how you can make an impact or difference
- Set you apart from the competition
Personal Branding Statements
BETTER
“No-limits marketing.,” leverage and innovates nature, traditional marketing and online social marketing, no limits to creative marketing solutions, “practiced hand’ that creates solutions by adjusting solutions to each company’s mission, product, strategy and industry.
TRADITIONAL
Marketing Person with 30+ years in a variety of industries and company sizes
Personal Branding Statements
BETTER
Master organizer with an eye for detail, meticulously create and execute special events. “You name it, and I will plan it with confidence and enthusiasm.”
TRADITIONAL
Event Planner, Program Coordinator, Project Manager
Sample Brand Statements
Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams. Financial Consultant
I'm passionate about culture and its impact on people and organizations. I'm a culture evangelist and love helping companies and leaders understand how the right culture can build loyalty with past and present employees. Dena Wilson
I’m a human resource and social media pro who has a passion for helping people put great ideas into action.Chris Ferdinandi
A citizen of the world and a natural networker. I connect with senior leaders in all areas of the company (sales, marketing, R&D) and throughout all regions to deliver truly global marketing compaigns. I do this through constant collaboration and valuing of different ideas, and insights - Marketing Consultant
Activity – Creating Your BrandAnswer these questions:
“I know I am in my element when _________.”
“People recognize my expertise in _________.”
“People comment on my ability to ___________.”
dummies.com-personal branding for dummies
A road that can take you to your next destination
Building Your Network
Networking is nothing more than building relationships.
Two Categories:
1.Individuals who work for companies you are interested in
2. Individuals who are influencers, know key people and can help open doors
Tips to help build your network
Answer these questions:
Who do I know that works at a company I am interested in ?
Who do I know from professional organizations that can help open a door?
Always ask, can you connect me with two people I don’t know that you think I should know ?
Why Network?
65% to 80% of all jobs are found through networking.
career keys
Who you know is just as important as what you know
Companies receive 6 times as many applications (180,000) as they have employees (30,000) – Ashley Stirrup, VP Product Marketing, Taleo
A road that can take you to your next destination
Stay Connected
• Use Social Media - twitter, linked-in
• Create a networking schedule; plan frequency, when, and how
• Balance your activities; networking events, one-on-ones, volunteer events
• Send communication; email, handwritten notes
You’ve arrived
Now pay it forward
Resources
http://personalbrandinguk.com/personal-branding-tagline-examples/
http://www.dummies.com/how-to/content/personal-branding-for-dummies-cheat-sheet.html
http://www.careerinfonet.org/explore/View.aspx?pageID=30
http://marketing.about.com/od/marketingyourbrand/a/How-To-Write-Your-Personal-Branding-Statement.htm
Dena Wilson – MBA, PHRDirector, Talent ManagementLifeWay Christian Resources
http://www.linkedin.com/in/denawilson//