7STORIESISSUE SEVEN

Building Trust,

Face-to-Face

from Anywhere

INTROTime is something you’d like more

of, right? You want to build trust,

relationships, and more business with

prospects and clients face-to-face … but

you don’t have the time to get face-to-face

with them as often as you need to.

Faceless emails, texts, and voicemails

easily get ignored or forgotten. With

traditional communication the ball is in

their court, so we often have to settle for

unimpressive results and shallow, one-off

attempts to connect.

Personal video messages from BombBomb

change all of that!

You can be in front of your clients and

prospects before you even meet them.

You can take control, build trust, and win

them over with your personality, expertise,

and enthusiasm. Get face-to-face from

anywhere for deeper connections and

stronger business relationships.

Plus, you’ll know exactly when to follow up

because BombBomb analytics show you

the details of every open, click, and play.

Welcome to Issue Seven of 7 Stories!

You’re about to hear from seven different

professionals just like you about how they

build trust by being face-to-face more

often through video.

Click on their videos to see and hear their

success stories.

1DAVEKIPLING

Click to hear from Dave!

QUICK LESSONS• You can record and send BombBomb

videos anywhere. Dave sent this from

Coronado Beach during a California

vacation. Using a beautiful background

will help you create a video that will

grab your viewer’s attention and add

visual interest.

• Dave’s developed a process for

following up with leads using phone

calls and videos; he describes it in his

video. The process is not complicated,

but when used consistently it

dramatically improves results. He also

sends videos after every appointment

to say thank you and move the

opportunity forward.

• Your videos don’t have to be perfect.

And you don’t need to second-guess

yourself. You never hesitate or get

anxious leaving voicemail, so just

say what you need or want to say to

“deliver the information as fast as

possible.” Like so many of our most

successful customers, Dave records

and sends his videos in one take.

OBSERVATIONSYou don’t have to have a major production

for effective videos. With simple webcam

and mobile videos, “we are able to share

our personality with clients.” His wife,

Francie, holds a smartphone, pans over to

him, and captures the message with the

ocean in the background. Videos like this

are about building trust and being personal.

REAL ESTATETucson, ArizonaKeller Williams

1 We work a lot with the senior market.

They like to know who’s going to be

knocking on their door. They actually are

opening and watching these videos.

I love BombBomb! We’ve been using

it for four years, and we’re going

to continue to use it because it has

grown our business.

It’s an opportunity to

GET IN FRONT OF CLIENTS AND BE PERSONABLE.

DAVE KIPLING

RICKLOVEALL

QUICK LESSONS• BombBomb videos allow you to generate

a face-to-face connection and begin a

relationship in minutes without actually

meeting in person. Rick tells a very specific

story about how he won against a faceless,

online lender - and it’s one of many stories

he’s got.

• Rick uses pre-recorded videos from his

BombBomb account to quickly introduce

himself to prospects. You don’t always have

to create a brand new video to introduce

yourself to each person. Though true one-

to-one sending is most effective, you can

save time and still make a big impact with

“evergreen” videos that you record once

and send over and over again.

• You know you’re better face to face,

but you don’t always have the time or

opportunity to do that as early in the

relationship as you’d like. Simple videos

are the next best thing to build trust and

rapport. “They know that their transaction

will be taken care of, they get a better

feeling actually seeing a real person.”

OBSERVATIONSRick promises something about his

video by using a whiteboard - this is

a great habit for the opening of your

videos. Rick also holds up his phone to

showcase a pre-recorded video email

that he sends to prospects. He also does

a great job smiling throughout his video.

Though simple video messages are as

easy as leaving a voicemail, don’t forget

the visual nature of your sends. Take

advantage of your opportunity to

“show and tell.”

Click to hear from Rick!

MORTGAGELong Beach, CaliforniaCitywide Home Loans

2You’re a huge asset to me.

I IMPRESS CLIENTS

ON A DAILY BASIS

WITH VIDEO EMAILS.

I look forward to a long relationship.

Thank you guys. It’s fantastic. Love it!

They connect a face with the name. I

think that - more than anything - lets

them know that their transactions

are going to be taken care of and

they have a better feeling now that

they’re seeing a real person – even

when they’re not able to make an

appointment face-to-face.

As I was actually on my cell phone,

I got his email and sent him a real

quick video email that I’ve already

got recorded on my phone. As we

hung up, I immediately got a call

back from the client and he made an

appointment with me face-to-face. We

got his contract accepted and closed.

RICK LOVEALL

3QUICK LESSONS

• As a sales professional, Andrea

doesn’t have the time or ability

to show up on “everyone’s

doorstep.” She uses BombBomb

videos to convey personality, share

information, make invitations, and

cultivate her relationships with

clients.

• Take advantage of the training,

education, webinars, and success

team members to use video

messaging to its full extent.

Sometimes you need an insight

or a nudge to move forward;

we’re here to help you grow your

business!

• Starting out in a new industry is

difficult. Despite being nervous on

camera, Andrea uses BombBomb

to help introduce herself and

engage with clients in her new

career. They get her personality,

sense of humor, and way of being.

The response validates the effort

and encourages her to keep going.

OBSERVATIONSIf you’re nervous, anxious, or uncomfortable on

camera, you’re not alone. It’s very common, in

fact. Andrea talks about overcoming the fear of

starting a new career and of being on camera.

In just her first three months, she watched her

business grow and is excited to continue to

“crush it” with BombBomb.

Click to hear from Andrea!

ANDREABOTTEMASALES PROFESSIONAL

Phoenix, ArizonaPlatinum Home Warranty

I don’t like being in

front of the camera, but I’m

willing to step outside of my

comfort box to see how

BOMBBOMB CAN HELP ME GROW MY BUSINESS.

ANDREA BOTTEMAI appreciate BombBomb for all the

training, education, and the constant

emails making me feel guilty that I haven’t

done my videos.

BombBomb is giving me the

opportunity to engage with my

clients and to try to continue to

cultivate our relationships and

enjoy some time where I can share

a little bit of laughter, fun, invite

them to things, and thank them for

things without always being at their

doorstep.

MATKOENIG

QUICK LESSONS• BombBomb removes the steps

required to get face-to-face. Rather

than uploading videos to YouTube or

Vimeo, and then sending a link hoping

someone opens it, BombBomb lets

you “click a button, record a video, and

start building a relationship.”

• The ability to convey personality is

one of the greatest strengths of simple

video communication. It helps you

create that face-to-face connection

that you used to have to work longer

and harder to achieve. The result:

higher response rates and accelerated

relationships.

• You’re often looking for a reason to

reach back out to someone. Analytics

help give you that reason. When you

see someone has opened, clicked, or

played, your video email, you can reach

back out with “‘Hey, I was just thinking

about you.’ Or ‘Hey, did you get a

chance to see this video?’ Or ‘Hey,

did you get a chance to peek at our

website?’”

OBSERVATIONSWith almost 800 BombBomb videos recorded, Mat is clearly an “avid

user.” In just a minute and a half, he explains very clearly the challenges

of traditional sales touches and the value of face-to-face touches through

video. Mat also draws on the value of tracking and analytics. Give his short

video a play.

4 AUTOMOTIVEKalamazoo, MIRockstar Auto Conference

Click to hear from Mat!

4BombBomb has really helped

BUILD DEEPER

CONNECTIONS

WITH OUR

CLIENTS AND OUR

PROSPECTS.

MAT KOENIGBombBomb allows me to know somebody

just watched this video and that gives me

the ability to reach out to them again …

You get the kind of insight that you don’t

normally get from other email platforms

and that’s pretty exciting.

I can’t tell you how many times in

the past we send an email or leave

a voicemail and get no response.

But the moment I started using

BombBomb, customers were

actually replying. We see three

times more responses than we’d

seen before.

5JEREMYBLANTON

REAL ESTATEMyrtle Beach, South CarolinaRE/MAX Southern Shores

Click to hear from Jeremy!

QUICK LESSONS• Jeremy’s story is a common one when it

comes to lead gen sites. People put in

fake contact information so that they can

browse properties without having an agent

call. By sending a personal video, Jeremy

was able to introduce himself, build a

connection, and get a detailed reply from

someone who initially chose to hide behind

the cloak of digital anonymity.

• It’s okay to joke around and be a “wiseacre”

in personal videos - be yourself. Your true

personality attracts prospects and clients

with whom you’ll enjoy working with.

• Using technology like BombBomb

separates you from your competitors. It

shows that you’re ahead of the curve and

the industry. This level of differentiation and

personal touch is attractive to prospects.

OBSERVATIONSJeremy’s character shines in his video. His

story touches on a problem that many

sales professionals experience - and one

that not all can overcome. Rather than

giving up on leads who submit false

information, Jeremy uses BombBomb

videos to “call out” and engage those

people. He turns them into clients who

love him. “She thinks I walk on water.”

Letting your personality shine through by

reaching out in a more human way tends

to create valuable engagement.

I finally broke down and

decided to use the service,

and it’s been awesome to use!

I’VE SEEN TONS

AND TONS

OF GREAT SUCCESS

over the last few months of

using it.

JEREMY BLANTONA lead turned client told Jeremy: “Oh

my gosh your video sold me, I have to

work with you, love your personality, I

love your follow up, I love the fact that

you’re using technology within your

business. You are the person I have to

work with.

We wrote the contract, and she thinks I

walk on water. The only reason I have her

as a client is definitely because of that

BombBomb video. I have tons of other

stories like that.

REAL ESTATE RE/MAX GOLDRocklin, CA

Click to hear from Catherine!

QUICK LESSONS• Text emails don’t communicate, connect,

or convert as effectively as video emails.

Face-to-face messages are the next best

thing to getting together in person.

• It doesn’t take much effort to get

incredible value from your BombBomb

account. And focusing on one valuable

use case is a great strategy. One of the

primary ways Catherine puts video to use

is following up with people after open

houses. Find one way to use it and repeat

it often.

• Video is great for follow ups after initial

connections. Whether an open house,

a networking event, or another type of

meeting, build on that initial foundation

by sending a one to one video.

OBSERVATIONSHer video is simple, professional and to

the point. Relatively new to BombBomb,

Catherine already sent around 130 video

when she recorded this. From there, she

doubled that quantity - at least in part

because she knows people remember

her more when she puts her face back

together with her name and their

experience together.

CATHERINESMITH

6

6I’ve been using BombBomb

for roughly three months, and

I LOVE IT.

CATHERINE SMITHI do a lot of open houses on the

weekends. Following up with them

with a regular email is not enough

to stay in front of their minds.

For me to send a personal video

reminds them of who I am and the

camaraderie we had. It makes it a

thousand times more personal.

I do get a lot of response when I send a

personal video versus a regular email. I

absolutely appreciate my membership …

it’s been a great added tool to keep in

touch with my peeps.

7SHANNONPYATTREAL ESTATEWilkonson ERA

Charlotte, North Carolina

Click to hear from Shannon!

QUICK LESSONS• Shannon sends an introduction to all his leads

and prospects so that “people get to know

me, before they know me.” There’s an instant

connection and increased trust. “People get to

know you. People get to like you. People get

to trust you.” So when they meet: “It’s not: ‘Are

you Shannon?’ It’s: ‘Hey, Shannon!’”

• 90% of Shannon’s business comes from his

existing database. So building trust and staying

connected are crucial to generating repeat

and referral opportunities. Rather than “hiding

behind an email,” Shannon sends simple videos

to stay top of mind and to create more sales.

• Below his videos, Shannon adds links in the

email body: CMAs, marketing plans, awards and

other social proof. Not only does this deliver

more value to the prospect or client, it also lets

him know what each person is interested in.

Every email open, video play, and link click is

tracked and reported to you by BombBomb.

OBSERVATIONSWith more than 750 videos sent, Shannon

is a BombBomb boss! This process has

clearly changed his business, which is

clearly a relationship-based business. By

getting face-to-face with more people

more often, Shannon’s building trust,

staying top of mind, and experiencing

real results. “If you don’t have trust in this

business, you have nothing.”

You wanted to me to reach out

to see why I’ve done 500 plus

videos. The reason is simple:

WE’VE LITERALLY

SEEN RESULTS.

SHANNON PYATTWhen I send them a video, I’m

coming into their home. I’m meeting

them. I’m tangible. I’m not just an

email, I’m not just words on paper.

I’m a lot more than that. They really

enjoy having that tie to you.

If you don’t have trust in this business,

you have nothing. So one-to-one, face-

to-face - that’s what it’s all about. This is a

relationship business. Not hiding behind

an email.

CLOSEA big BombBomb “Thank you!” to Dave,

Rick, Andrea, Mat, Jeremy, Catherine, and

Shannon for sharing your success stories with

the BombBomb community!

We hope that you can apply some of the

strategies from Issue Seven to your business.

By using simple videos from BombBomb you

can be face-to-face, build trust, take control,

and win more business from anywhere.

Stay connected with BombBomb and

download every issue of 7 Stories, the title of

which is inspired by our location on the 7th

floor of the Wells Fargo Tower in downtown

TRY IT FREE

866-209-4602 I Colorado Springs, Co.