Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation...

48
Lisa Starr Wynne Business Building the Spa Success Foundation

Transcript of Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation...

Page 1: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Lis

a S

tarr

Wy

nn

e B

us

ine

ss

Building the Spa

Success Foundation

Page 2: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Different constituencies

�W

ho

are

yo

ur

cu

sto

me

rs?

�E

xte

rna

l c

us

tom

ers

�In

tern

al

cu

sto

me

rs

Page 3: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

The Challenges

�“N

ob

od

y e

ve

r to

ld m

e.”

�“I

t’s

no

t m

y j

ob

.”

�“I

do

n’t

kn

ow

wh

o t

o a

sk

.”

�“W

he

n i

s m

y n

ex

t b

rea

k?

Page 4: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Documentation and Structure

create . . .

A S

tro

ng

Fo

un

da

tio

n

Em

po

we

rin

g S

taff

M

em

be

rs

Sh

ort

en

ing

th

e

De

cis

ion

-Ma

kin

g

Pro

ce

ss

Ha

pp

y C

us

tom

ers

Page 5: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

“Getting the right people on the

bus”is your most important

responsibility.

�Y

ou

ca

n’t

do

ev

ery

thin

g y

ou

rse

lf

�Y

ou

’re

no

t to

uc

hin

g a

ll o

f th

e c

lien

ts

�Y

ou

’re

on

ly a

s s

tro

ng

as

yo

ur

we

ak

es

t lin

k

�C

lien

ts a

re a

ttra

cte

d t

o a

ca

lm,

pro

fes

sio

na

l a

tmo

sp

he

re f

or

pe

rso

na

l c

are

se

rvic

es

Page 6: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

�R

ec

ruit

me

nt

�A

pp

lica

tio

n

�T

ele

ph

on

e S

cre

en

�In

terv

iew

Pro

ce

ss

�P

ers

on

alit

y P

rofi

les

�P

rac

tic

al

Sk

ills

As

se

ss

me

nt

�R

efe

ren

ce

&

ba

ck

gro

un

d c

he

ck

s

Creating “A”Players

Overview

�T

he

Off

er

�C

om

pa

ny

Ori

en

tati

on

�S

up

po

rt D

oc

um

en

tati

on

�T

rain

ing

& E

du

ca

tio

n

�C

are

er

Ma

na

ge

me

nt

�O

ng

oin

g P

erf

orm

an

ce

Ap

pra

isa

l

Page 7: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Position Descriptions -

Why?

�A

ttra

ct

the

right

ca

nd

ida

tes

�B

e c

lea

r fr

om

th

e b

eg

inn

ing

�S

ett

ing

sta

nd

ard

s a

vo

ids

ac

cu

sa

tio

ns

of

fav

ori

tis

m

�E

ns

ure

s t

ha

t s

taff

kn

ow

s w

ho

an

d w

ha

t

�D

on

’t s

tart

co

mp

rom

isin

g a

lre

ad

y

Page 8: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

�J

ob

ac

tiv

itie

s/r

es

po

ns

ibili

tie

s

�B

as

ic j

ob

re

sp

on

sib

iliti

es

for

tec

hn

ica

l a

nd

the

rap

eu

tic

sta

ff i

nc

lud

e m

ee

tin

g a

tte

nd

an

ce

,

sid

ew

ork

, c

lien

t c

om

mu

nic

ati

on

, d

aily

wo

rk

sta

tio

n p

rep

an

d c

lea

nu

p,

tea

m/s

taff

me

eti

ng

s

an

d m

ee

tin

gs

wit

h s

up

erv

iso

r.

�T

ea

m m

em

be

r re

sp

on

sib

iliti

es

�Q

ua

lific

ati

on

s a

nd

ex

pe

rie

nc

e r

eq

uir

ed

�D

es

ire

d b

eh

av

iora

l c

ha

rac

teri

sti

cs

The A Player Job Description

Page 9: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

�M

ark

et

yo

ur

bu

sin

es

s a

s a

n “

em

plo

ye

r o

f

ch

oic

e”

�R

en

ow

ne

d t

rain

ing

pro

gra

m

�E

xc

elle

nt

ca

ree

r o

pp

ort

un

itie

s

�W

ord

of

mo

uth

ge

ne

rate

s t

he

mo

st

lea

ds

�A

pp

lica

nts

sh

ou

ld h

av

e a

re

su

me

an

d f

ill o

ut

an

ap

plic

ati

on

�D

eta

il is

im

po

rta

nt,

no

t ju

st

“re

lev

an

t”

ex

pe

rie

nc

e

Recruitment & Application

Page 10: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

You’re never in too much of a

hurry to hire right. �

Jo

b t

urn

ov

er

de

str

oy

s

pro

fit

�T

rain

er

wa

ge

s

�T

rain

ee

wa

ge

s

�T

rain

ee

err

ors

�C

us

tom

er

dis

sa

tis

fac

tio

n

�O

pe

rati

on

s D

isru

pti

on

�M

an

ag

em

en

t ti

me

wa

ste

d

�R

ec

ruit

ing

co

sts

Page 11: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

�In

itia

l re

vie

w o

f a

pp

lica

tio

n a

nd

re

su

me

de

term

ine

s t

he

“fi

rst

cu

t”

�S

ha

re t

his

wit

h d

ep

art

me

nt

he

ad

s

�S

pe

nd

mo

re t

ime

on

th

e p

ho

ne

an

d l

es

s

tim

e i

n “

de

ad

en

d”

in-p

ers

on

in

terv

iew

s

�D

on

’t o

ve

rco

mm

it!

�“I

’d l

ike

to

ge

t b

ac

k t

o y

ou

as

we

be

gin

to

sc

he

du

le o

ur

in-p

ers

on

me

eti

ng

s.”

Stop wasting time: Screen!!

Page 12: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

�N

ee

ds

to

ta

ke

pla

ce

ea

rly

in t

he

in

terv

iew

pro

ce

ss

�D

iffe

ren

t s

tro

ke

s!

�W

e u

se

th

e D

ISC

su

rve

y,

me

as

uri

ng

:

�D

om

ina

nc

e

�In

flu

en

ce

�S

tea

din

es

s

�C

on

form

ity

Personality Survey

Examples:

Examples:

High Dominance people

High Dominance people

won

won’’ t last in line

t last in line

positions.

positions.

High Influence people sell

High Influence people sell

and retain but may talk

and retain but may talk

too much in the treatment

too much in the treatment

room.

room.

www.discprofile.com

www.discprofile.com

Page 13: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Let’s sit down!

�In

terv

iew

en

vir

on

me

nt

mu

st

be

co

mfo

rta

ble

,

pri

va

te,

wit

h n

o

inte

rru

pti

on

s.

�A

llow

am

ple

tim

e

�O

rie

nt

ca

nd

ida

te t

o t

he

en

tire

pro

ce

ss

�W

rite

do

wn

no

tes

on

se

pa

rate

sh

ee

t, n

ot

ap

p

�H

elp

th

em

do

th

eir

be

st!

Page 14: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Legal Interviewing Basics

�N

o q

ue

sti

on

s o

r c

on

ve

rsa

tio

n a

bo

ut

ag

e,

se

x,

rac

e,

relig

ion

, m

ari

tal

sta

tus

.

�“W

ha

t a

be

au

tifu

l ri

ng

! A

re y

ou

en

ga

ge

d?

�O

K t

o f

ind

ou

t if

th

ere

are

ph

ys

ica

l

limit

ati

on

s w

hic

h w

ou

ld p

rev

en

t th

em

fro

m

pe

rfo

rmin

g t

he

jo

b a

s d

es

cri

be

d

�Q

ue

sti

on

s m

us

t b

e job-r

ela

ted

.

Page 15: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Hone your interview skills

�S

hu

t u

p a

nd

lis

ten

!

�D

on

’t j

um

p i

n a

fte

r a

qu

es

tio

n i

f th

ere

’s a

lon

g s

ilen

ce

.

�T

ak

e n

ote

s.

�D

rill

do

wn

.

�T

his

is

no

t th

e t

ime

to

“se

ll”th

e j

ob

to

th

e

ap

plic

an

t

�D

on

’t “

tele

gra

ph

”y

ou

r d

es

ire

d r

es

po

ns

e!

�W

RO

NG

: “A

re y

ou

a

tea

m p

lay

er?

�R

IGH

T:

“Giv

e m

e a

n

ex

am

ple

of

a t

ime

y

ou

r te

am

wo

rk

ab

iliti

es

he

lpe

d o

ut

a

co

-wo

rke

r.”

Page 16: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Good interviews take time

�T

oo

mu

ch

ra

pp

ort

is

as

ba

d a

s n

ot

en

ou

gh

: y

ou

’ll g

et

dis

tra

cte

d

�T

ho

rou

gh

, m

eth

od

ica

l re

vie

w o

f th

e w

ork

his

tory

. (I

t g

ets

re

pe

titi

ve

. T

ha

t’s

wh

en

it

ge

ts i

nte

res

tin

g!)

�E

xp

lore

ta

ng

en

ts

�P

rov

ide

re

fre

sh

me

nts

, ta

ke

a b

rea

k i

f

ne

ed

ed

Page 17: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Red flags!

�“I

pla

n t

o o

pe

n m

y

ow

n s

alo

n..

.”

�“M

y m

an

ag

er

at

Sp

a

X w

as

in

co

mp

ete

nt.

�“T

he

re w

as

to

o m

uc

h

ba

ck

sta

bb

ing

at

Sa

lon

X”

�“I

ne

ed

to

kn

ow

wh

ere

this

is

go

ing

.”

��““I only use organic

I only use organic

products made

products made

during a full moon in

during a full moon in

my facials.

my facials. ””

Page 18: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Turning up the heat...

�K

ee

p t

he

ap

plic

an

t c

om

fort

ab

le.

Th

ey

will

op

en

up

mo

re i

f th

ey

fe

el

at

ho

me

.

�P

urs

ue

in

tere

sti

ng

sta

tem

en

ts w

ith

ad

dit

ion

al

qu

es

tio

ns

. “T

ell

me a

bout th

e incom

pete

nce

you h

ad to d

eal w

ith a

t S

alo

n X

.”

�F

ind

ou

t w

ha

t th

ey

kn

ow

ab

ou

t you

. G

oo

d

ap

plic

an

ts d

o r

es

ea

rch

. G

rea

t c

an

did

ate

s w

ill

ha

ve

be

en

to

yo

ur

sp

a.

Page 19: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

The Practical Interview

�C

on

du

ct

the

ha

nd

s-o

n

inte

rvie

w u

nd

er

“re

al

wo

rld

”s

pa

co

nd

itio

ns

�H

av

e c

an

did

ate

pe

rfo

rm m

ult

iple

se

rvic

es

on

dif

fere

nt

ev

alu

ato

rs

�E

va

lua

tors

fill

ou

t a

n

ap

pra

isa

l a

fte

rwa

rd

Page 20: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Second Manager Interview

�If

yo

u c

an

, h

av

e m

ore

th

an

on

e m

an

ag

er

me

et

wit

h t

he

ca

nd

ida

te.

�A

ss

ign

“s

ec

tio

ns

”o

f th

e i

nte

rvie

w t

o e

ac

h.

�S

ec

on

d i

mp

res

sio

ns

are

as

im

po

rta

nt

as

fir

st

on

es

.

�D

isc

us

s t

he

ir p

rac

tic

al

ca

nd

idly

. H

ow

do

th

ey

rea

ct

to c

on

str

uc

tiv

e c

riti

cis

m?

�N

ow

’s t

he

tim

e t

o s

ell

the

op

po

rtu

nit

y.

Page 21: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Reference & Background Checks

�N

ever

skip

these s

teps!

�O

nly

le

git

ima

te r

efe

ren

ce

s a

re f

orm

er

su

pe

rvis

ors

/ma

na

ge

rs.

�C

on

firm

s l

eg

itim

ac

y o

f e

du

ca

tio

na

l

cre

de

nti

als

, lic

en

se

s,

pre

vio

us

em

plo

ym

en

t

�C

rim

ina

l b

ac

kg

rou

nd

ch

ec

k

�T

hir

d p

art

y c

om

pa

nie

s p

rov

ide

th

is s

erv

ice

Page 22: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

The Offer

�C

on

firm

off

er

in w

riti

ng

�B

e s

pe

cif

ic a

bo

ut

ex

pe

cta

tio

ns

�In

clu

de

de

taile

d c

om

pe

ns

ati

on

in

form

ati

on

�If

no

th

an

ks

, s

en

d a

pro

mp

t, g

rac

iou

s “

no

th

an

k

yo

u”

no

te

�…

we

’ve

de

cid

ed

to

se

lec

t a

ca

nd

ida

te w

ho

is

a

clo

se

r m

atc

h f

or

ou

r p

rofi

le…

�Y

ou

r re

pu

tati

on

am

on

g p

ote

nti

al

the

rap

ists

is

ba

se

d

on

ho

w y

ou

tre

at

yo

ur

“re

jec

ts”

�If

th

ey

ne

ed

ad

dit

ion

al

sk

ills

, in

vit

e t

he

m t

o

rea

pp

ly

Page 23: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Company Orientation

�P

erf

orm

ed

by

a s

pir

itu

al

an

d p

as

sio

na

te

lea

de

r

�W

elc

om

ing

an

d c

om

pa

ny

ov

erv

iew

,

ind

oc

trin

ati

on

�N

ot

rea

din

g t

o n

ew

hir

es

!

�9

0-D

ay

pro

ba

tio

na

ry p

eri

od

�A

ss

ign

a m

en

tor

or

bu

dd

y

Page 24: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Support Documentation

�P

olic

y H

an

db

oo

k

�P

rom

ote

s f

air

ne

ss

�J

ob

De

sc

rip

tio

ns

�F

or

all

po

sit

ion

s

�S

erv

ice

Pro

toc

ols

�D

ep

art

me

nt

Ma

nu

als

�D

ep

art

me

nt

sp

ec

ific

in

fo

�O

pe

rati

on

s M

an

ua

ls

�F

ron

t d

es

k a

nd

cu

sto

me

r s

erv

ice

�O

rga

niz

ati

on

al

Ch

art

s

Page 25: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Employee Handbooks -

Why?

�G

uid

elin

es

will

be

ob

jec

tiv

e

�U

nc

ert

ain

ty c

rea

tes

te

ns

ion

�C

lea

r e

xp

ec

tati

on

s d

riv

e

de

sir

ed

be

ha

vio

rs

�A

vo

idin

g u

nn

ec

es

sa

ry l

itig

ati

on

Page 26: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Employee Handbooks

�L

ay

ou

t a

ll o

f th

e g

uid

elin

es

ex

tan

t

�D

ivid

e i

nto

se

cti

on

s s

uc

h a

s

�G

en

era

l P

olic

ies

, C

om

p &

Be

ne

fits

, H

R

Po

licie

s

�3

-Rin

g B

ind

er

�R

ev

iew

by

lo

ca

l a

tto

rne

y

�S

pa

/sa

lon

in

du

str

y s

pe

cif

ic

Page 27: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Sample Guidebook Topics

-Overall

�P

urp

os

e o

f H

an

db

oo

k

�C

om

pa

ny

His

tory

�M

iss

ion

Sta

tem

en

t a

nd

Bu

sin

es

s V

isio

n

�T

ea

m S

tan

da

rds

of

Ex

ce

llen

ce

�E

xp

ec

ted

be

ha

vio

rs o

f b

oth

sta

ff m

em

be

rs

an

d c

om

pa

ny

Page 28: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Sample Guidebook Topics -

Policies

�P

rofe

ss

ion

al

Ima

ge

an

d T

ea

mw

ork

�S

mo

kin

g a

nd

ea

tin

g

�W

ork

sta

tio

n M

ain

ten

an

ce

�S

taff

Me

eti

ng

s

�C

ha

rita

ble

Do

na

tio

ns

�C

on

flic

t o

f In

tere

st

an

d C

on

fid

en

tia

lity

�C

lien

t D

istr

ibu

tio

n

Page 29: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Sample Guidebook Topics -HR

�S

ch

ed

ule

s a

nd

sc

he

du

le c

ha

ng

es

�A

tte

nd

an

ce

an

d P

un

ctu

alit

y

�P

erf

orm

an

ce

Ap

pra

isa

l

�H

ara

ss

me

nt

�T

rain

ing

an

d e

du

ca

tio

n p

rog

ram

s

�E

qu

al

Em

plo

ym

en

t O

pp

ort

un

ity

�T

erm

ina

tio

n

Page 30: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Sample Guidebook Topics

-Comp

�P

aid

Tim

e O

ff

�F

am

ily P

riv

ileg

es

�S

taff

Me

mb

er

Pri

vile

ge

s

�V

ou

ch

ers

, b

on

us

po

ols

�O

the

r B

en

efi

ts

�H

ea

lth

In

su

ran

ce

, 4

01

K,

We

llne

ss

Da

ys

�C

om

pe

ns

ati

on

Pro

ce

du

res

�H

olid

ay

s

�G

ratu

itie

s

Page 31: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Department Manual

�In

form

ati

on

sp

ec

ific

to

th

e d

ep

art

me

nt

�D

ep

t d

res

s c

od

e,

pu

rch

as

ing

pro

ce

ss

�A

cc

es

sib

le –

in t

x r

oo

ms

/pe

rso

na

l c

op

ies

�3

-rin

g B

ind

er

�P

rod

uc

t k

no

wle

dg

e f

rom

ve

nd

ors

�S

erv

ice

Pro

toc

ols

�L

ine

n u

sa

ge

gu

ide

line

s

Page 32: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Department Manual –Why?

�C

on

sis

ten

cy

, c

on

sis

ten

cy

, c

on

sis

ten

cy

�D

em

ys

tifi

ca

tio

n

�E

ve

ryo

ne

sh

are

s same

info

rma

tio

n

�L

ea

ds

to

pro

ce

ss

im

pro

ve

me

nt

Page 33: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Service Protocols

�S

tep

by

ste

p “

ho

w-t

o”

�S

pe

cif

ic f

or

ea

ch

se

rvic

e o

n t

he

me

nu

�In

clu

de

tim

ing

of

ea

ch

ste

p

�S

up

ply

co

ns

ult

la

ng

ua

ge

�In

clu

de

re

co

mm

en

de

d p

rod

uc

t a

nd

lau

nd

ry u

sa

ge

gu

ide

line

s

�E

sta

blis

h h

om

e c

are

tie

-in

s

Page 34: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Service Protocol example

cont’d

�O

ve

rall

de

sc

rip

tio

n o

f s

erv

ice

�Id

ea

l ta

rge

t c

lien

t fo

r s

erv

ice

�C

on

tra

ind

ica

tio

ns

�S

erv

ice

Tim

e

�S

up

ply

an

d P

rod

uc

t C

he

ck

list

�P

roc

ed

ure

Ou

tlin

e

�H

om

e C

are

Re

co

mm

en

da

tio

ns

Page 35: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Service Protocol example

cont’d

�B

efo

re c

lien

t e

nte

rs r

oo

m,

mis

t a

ir w

ith

str

es

s r

elie

f|re

lax

ati

on

roo

m s

pra

y.

�P

erf

orm

clie

nt

inte

rvie

w a

nd

sk

in a

na

lys

is

�O

nc

e c

lien

t is

se

ate

d i

n f

ac

ial

ch

air

, a

pp

ly a

½ts

p o

f T

en

sio

n

Re

lief

Ba

lm t

o y

ou

r fi

ng

ert

ips

an

d h

av

e c

lien

t c

los

e e

ye

s a

nd

b

rea

the

de

ep

ly a

s y

ou

cu

p y

ou

r h

an

ds

ov

er

the

ir f

ac

e.

Ap

ply

B

alm

fro

m f

ing

ers

to

te

mp

les

an

d|o

rb

ac

k o

f n

ec

k t

o r

ela

x

clie

nt.

�R

em

ov

e e

ye

ma

ke

up

wit

h B

i-P

ha

se

Ey

e M

ak

eu

p R

em

ov

er

ap

plie

d t

o c

ott

on

pa

d.

Pre

he

at

fac

ial

ste

am

er.

�C

lea

ns

e f

ac

e,

ne

ck

, s

ho

uld

ers

, a

nd

co

lleté

wit

h 2

pu

mp

s

Se

ns

iCa

lmG

en

tle

Fo

am

ing

Wa

sh

(w

arm

be

twe

en

pa

lms

of

ha

nd

s b

efo

re a

pp

lyin

g).

Us

e a

mp

le t

ep

id w

ate

r d

uri

ng

th

is

ste

p.

Re

mo

ve

th

oro

ug

hly

wit

h d

am

p s

po

ng

es

.

�P

erf

orm

ma

ss

ag

e t

ec

hn

iqu

e o

n f

ac

e,

ne

ck

, a

nd

sh

ou

lde

rs .

. .

Page 36: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Service Protocol example Change/Prep-5

minutes

Cleansing-5

minutes

Massage-10

minutes

Exfoliation-8

minutes

Extraction-10

minutes

Mask-12 minutesChange/Cleanup-

5 minutes

Mask

Removal/Finishin

g Product-5

minutes

GlycoC Firming

Facial

Page 37: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Operations Manuals

�O

rie

nte

d t

o C

us

tom

er

Se

rvic

e s

taff

�D

aily

ta

sk

s a

nd

ob

jec

tiv

es

�L

os

s P

rev

en

tio

n o

utl

ine

�O

pe

nin

g a

nd

clo

sin

g p

roc

ed

ure

s

�D

eta

iled

“h

ow

-to

”o

n s

oft

wa

re t

ran

sa

cti

on

s

�C

on

tac

t in

fo

�S

ep

ara

te d

aily

lo

g b

oo

k

Page 38: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Operations Manual -Why?

�E

na

ble

em

po

we

rme

nt

�P

rov

ide

co

ns

iste

nc

y i

n c

us

tom

er

se

rvic

e

ap

pro

ac

h

�U

nd

ers

tan

d “

wh

y”

�S

tre

ss

im

po

rta

nc

e o

f d

eta

ils

�B

uild

s c

on

fid

en

ce

Page 39: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Sample Org Charts

Ow

ne

r/S

pa

Dir

ec

tor

Op

era

tio

ns

Ma

na

ge

rT

ec

hn

icia

ns

Cu

sto

me

r S

erv

ice

& S

up

po

rt

Page 40: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Org Charts –cont’d

Owner/Pres

Spa Manager

Finance

Customer

Service/

Concierge

Estheticians

Medical

Professionals

Medical

Director

Page 41: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Training Protocols

�C

om

pe

ns

ate

ne

w h

ire

s f

or

tra

inin

g t

ime

at

ho

url

y t

rain

ing

ra

tes

�D

on

’t o

ve

rlo

ad

th

em

; s

pre

ad

it

ou

t

�D

on

’t j

us

t tr

ain

on

te

ch

nic

al

du

tie

s

�C

us

tom

er

Se

rvic

e,

Co

mm

un

ica

tio

ns

,

Sa

les

Sk

ills

�D

ep

art

me

nt

Ma

nu

als

sh

ou

ld i

nc

lud

e s

pa

ce

for

no

te-t

ak

ing

Page 42: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Training Protocols cont’d

�D

ev

elo

p a

tra

inin

g g

rid

fo

r e

ac

h

de

pa

rtm

en

t

�T

rain

ing

by

bo

th i

ns

ide

an

d o

uts

ide

pe

rso

nn

el

�D

em

on

str

ati

on

an

d h

an

ds

on

�R

ole

pla

y w

he

re a

pp

rop

ria

te

�Q

uiz

ze

s a

nd

ga

me

s

Page 43: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Communicating Systems and

Protocols

�W

ritt

en

In

str

uc

tio

ns

�M

an

ua

ls,

Me

mo

s,

Sig

ns

�M

ee

tin

gs

�G

en

era

l m

ee

tin

gs

, T

ea

m/D

ep

t m

ee

tin

gs

�C

on

tin

uin

g E

du

ca

tio

n

�R

efr

es

he

r s

es

sio

ns

�V

en

do

r/M

an

ufa

ctu

rer

sp

on

so

red

tra

inin

g

Page 44: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Performance Appraisal

Wh

at?

�A

ve

rag

e t

ick

et

�R

eta

il to

To

tal

Sa

les

Ra

tio

s

�C

lien

t R

ete

nti

on

Ra

te

�U

tiliz

ati

on

ra

tes

�W

he

n

�Q

ua

rte

rly

or

Mo

nth

ly

�H

ow

�O

ne

on

on

e m

ee

tin

g

Page 45: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Quality Assurance

�C

lien

t E

va

lua

tio

n C

ard

s

�F

or

all

clie

nts

, n

ot

jus

t n

ew

on

es

�S

ec

ret

Sh

op

pin

g S

erv

ice

�T

es

tin

g

�In

sp

ec

tio

n

�Q

uiz

ze

s/E

xa

ms

Page 46: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Career Management

�S

up

po

rt t

he

ir p

as

sio

n

�A

nn

ua

l e

du

ca

tio

n s

tip

en

d

�Q

ua

rte

rly

ed

uc

ati

on

ev

en

ts f

or

ea

ch

de

pa

rtm

en

t

�L

ife

Sk

ills

Tra

inin

g;

sa

les

, c

om

mu

nic

ati

on

s,

str

es

s-m

an

ag

em

en

t

�C

om

pe

ns

ati

on

pla

n t

ha

t p

rom

ote

s c

are

er

gro

wth

Page 47: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

Career Management cont’d

�M

ag

az

ine

su

bs

cri

pti

on

s

�E

co

no

mic

s i

n t

he

re

al

wo

rld

�C

on

tes

ts a

nd

sa

les

pro

mo

tio

ns

�T

rip

s t

o o

the

r s

alo

ns

an

d s

pa

s

�T

rain

ing

�M

oti

va

tio

na

l s

pe

ak

ers

�W

alk

th

e w

alk

Page 48: Building the Spa Success Foundation - Wynne Business Spa ... · Building the Spa Success Foundation Lisa Starr Wynne Business. Different constituencies Who are your customers? External

THANK YOU FOR YOUR

ATTENTION! A pdfcopy of this

presentation will be posted on

www.wynnebusiness.com

MORE QUESTIONS?

Lisa M. Starr

[email protected]