Building the mobile enterprise in uncertain times
9
Building the Mobile Enterprise in Uncertain Times Saturday, October 20, 2:30pm GMIC – Silicon Valley
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Transcript of Building the mobile enterprise in uncertain times
Building the
Mobile
Enterprise in
Uncertain Times Saturday, October 20,
2:30pm
GMIC – Silicon Valley
Your Panel
Steve Guengerich
Vishy Gopalakrishnan
Quinn Li
Adam Lipman
David Patron
Mobile in the Enterprise
CIO Chief
Marketing
Officer
Deliver Value to
the Business?
Avoid Doing Harm to
Customers or the Brand?
Guangzhou: Production / network
operations center
Shanghai: Quality engineering /
customer support – director
Shenyang: Client-side apps design
& dev and server-side dev teams
Shenyang: Customer support /
help desk team (someone on call,
24x7)
Chengdu: Quality assurance / test
team
Infrastructure
For PepsiCo, innovation is in our DNA Product Innovation
Add
Commercial Innovation
Supply Chain Innovation
Poland
Netherlands
Russia
Football Campaign
Walkers Flavour Cup Iberia
UK
Direct Store
Delivery
Warehouse
Delivery
Hybrid
Delivery
Foodservice
& Vending
USA
Pioneering digital consumer connections…
Consumer Generated Content
Integrated 2-Screen
Programming
Social Network Campaigns
Open Innovation
@ SXSW
Social Vending –
Gift a Friend
A Smorgasbord of Issues
enterprise app development
build/buy decisions
global patent & licensing challenges
carrier incompatibility
enterprise security
mobile device management
…and so much more!
You can reach us
at:
@vishyg
@sguengerich
@adamlipman1
@dpatron [email protected]
Anyone have any
Questions???
Thanks!!
Look for the slides and
notes from the session on:
谢谢你们！!
