Building Targeted Professional Communities - Andy Weissberg

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Andy Weissberg's presentation from SLA 2011 Hot Topic, Building Targeted Professional Communities

Transcript of Building Targeted Professional Communities - Andy Weissberg

Building targeted social communities

Building targeted professional communitiesBest practices and case examples

#SLA2011#ProQuestJoin the dialogue!

Emphasize tweeting and participation want this to be interactive session and will be sure to save time for Q&A with panelists1About our panelMODERATOR:Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg201.906.2967 / andy.weissberg@digitalpublishingpartners.com

PANELISTS:Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)Darrell GunterChief Commercial Officer, American Institute of Physics

Brief intros2Imagine if these guys had hashtags, BLOGS & WALLS

TOGA! TOGA! TOGA! http://animalhouse.com/eventsJohn Bluto Blutarsky376,213 Followers2,736 Friends

How much influence would Bluto have on his college/fraternity buds; how much would he have shaped opinions, drove people to news, pictures, parties, used tweets to gain support for common fraternity causes, build advocacy against the administration of the school3The ways we find, consume and use information keeps changing

We are maturing as part of a curation nation. Whether a closed circuit environment or open community model, professionals are still consumers; we curate in context, share, etc.4

The ways we find and access news are changing, and the results we find are socially influenced.5

The ways we find and access news are changing, and the results we find are socially influenced.6

Social media use by faculty

Source: Pearson Social Media Survey 2011The ways we find and access news are changing, and the results we find are socially influenced.7Barriers of social media according to faculty

Source: Pearson Social Media Survey 2011The ways we find and access news are changing, and the results we find are socially influenced.8Communities of practice help individuals bridge the gap between knowing what and knowing how.

-(Duguid 2005)

TARGETED PROFESSONAL CommunitiesWhy we participateFormed by people who engage in a process of collective learning in a shared domain of human endeavorShare common concernsProblem-solveHarmonize mindshare and build consensus

Members deepen their knowledge or expertise through interaction (Social Capital)Links to resourcesInsights, opinions and advice

Successful PROFESSIONAL Communities

more about the people vs. the technology

How They BehaveAnd Who They TrustMember agreement on knowledge needs is key to stimulating participation. The community must have a shared understanding about what knowledge it needs in the community of practice. Although the proceeding analyses identified needed knowledge, skills, and information , it is wise to build consensus around which KSIs are most critical to community members. The community should prioritise its knowledge needs.

15Cop ecosystem behavior

occasionaltransactionalperipheralactive facilitator

core group

lurkersleadersoutsidersexpertsbeginnersCOMMUNITIES require leadership

Establishes mission/vision

Responsible for governance & enforcement

Fosters dialogue

Manages and resolves conflicts

Moderates

Keeps up-to-date

Community Archetypes

In a perpetual personal duel. Generally dont menace anyone except each other.Duelsistshttp://redwing.hutman.net/~mreed/warriorshtm/duelists.htm

18In a perpetual personal feud, Duelists generally don't menace anyone but each other, unless, of course, another Warrior foolishly gets between them. They may not even remember what started the fight, but not they cordially loathe one another and seize every to go at each other. When the other Warriors eventually weary of their endless kvetching the Duelists will be shouted down or Nanny will ban them. Even after getting the heave-ho from one forum, however, it is not unusual for them to seeking each other in other forums to renew their fight. Community Archetypes

For Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances.Ego is one the fiercest of all the Warriors and will fight to the death when attackedEgohttp://redwing.hutman.net/~mreed/warriorshtm/ego.htm

19For Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances. Although tolerant of an occasional shift in focus, Ego grows increasingly restive when the forum's attention shifts away from his interests, and he will often provoke conflict to reestablish himself as the subject at hand. Ego is one the the fiercest of all the Warriors and will fight to the death when attacked. Community Archetypes

FilibusterAttempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other usershttp://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm

20Like his Congressional namesake, Filibuster attempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other Warriors. Community Archetypes

Big Dog and Me TooBig Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm

21Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants. Big Dog may be smart, articulate or just plain mean, but in any case he is a remorseless fighter, brutally ripping into even the weakest of combatants. Once Big Dog securely fastens his powerful jaws on a hapless victim, Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat, and must ally himself with Big Dog or a pack of other Warriors to bring down his quarry. Numerous types of platforms availableDefine (and document) your requirementsKey functionsManage membershipModerator / administrator controlsWorkgroups, SIGsEnforce policy and governanceIntegrate social toolsets to achieve continuous viralitySharing APIsE-mail alertsDeploy, manage and moderate contentUser/member generatedThird-party sources (RSS Feeds)Foster participation and interactionBy and between membersBlogs, links, discussion forumsMetrics & Measurement

CHOOSING A COMMUNITY PLATFORMMember agreement on knowledge needs is key to stimulating participation. The community must have a shared understanding about what knowledge it needs in the community of practice. Although the proceeding analyses identified needed knowledge, skills, and information , it is wise to build consensus around which KSIs are most critical to community members. The community should prioritise its knowledge needs.

22So Lets hear from our panelists!Best practices and case examples