Building Sticky Brand Loyalty with a Connected Product Strategy
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Transcript of Building Sticky Brand Loyalty with a Connected Product Strategy
MAKING THE ORGANIZATIONAL
PIVOTIS DIFFICULT
CustomerIntimacy
BusinessTransformation
TechnologyDisruption
THECOMPANY
THECHALLENGE
THEOPPORTUNITY
is a leading manufacturer of garage door openers and accessories for residential and commercial applications
Increasing competition, consumer safety and security concerns, immediate market demand
Increased market penetration and improved customer retention with secure remote control and monitoring solution
• Easy retrofit solution disrupts competitive landscape
• Simple UI provides convenient remote control and monitoring
• Tilt sensor design provides improved security for manual disengage
• UL 325 compliant (audio/visual signals)
• Supports up to three garage doors
• Maintains access history report
THE SOLUTION
THE RESULTS
IMPROVED COMPETITIVE POSITION
INCREASED MARKET SHARE
BETTER CUSTOMER INTIMACY
HIGHER RETENTION RATES