@benjaminjoffe!

Building Startups

LIKE A BOSS

@benjaminjoffe!

Pecha Kucha Night Singapore!

Temporary organization!designed to search for a!

repeatable and scalable business model.!

Defining Startups

LIKE A BOSS

Rocking it!

LIKE A BOSS

Everyone things it is a bad idea!

You think it’s the greatest thing ever!

You have co-founders!

Long hours with no direct return!

People try to change your vision!

No paycheck!

Ideas  Credits  >  h-p://www.jeffgothelf.com/blog/rock-­‐bands-­‐and-­‐startups  

Living the Dream!

LIKE A BOSS

You’re a boss!

Free pizza and beer!

Dress casual!

Cool Parties!

Talking Startup!

LIKE A BOSS

Accelerators!

TechCrunch!

Angels!

VCs!

Alpha, beta…!

MVP!

Lean!

Talking Startup!

LIKE A BOSS

Pivot! Traction!

I’m a BOSS Mentoring at accelerators!

Angel investments!

Fairly lean!

…and on TechCrunch!!

Style yourself!

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Growth Hacker (?!)!

Ninja!

Guru!

Rockstar!

Find your Passion!

LIKE A BOSS

Just go for the first love.!You can always change later ;)!

Steal ideas!

LIKE A BOSS

Thomas Edison!“The Boss”

Even Thomas Edison – who gave ideas their (terrible) symbol – was not the first nor the only

working on it.!

Have more Ideas!

LIKE A BOSS Come up with 10 ideas a day…!

…and throw them away!!

“I write one page of masterpiece to 99 pages of shit”!

Hemingway! Ernest Hemingway!Writing Guru

Hype it up!

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"I have just solved the problem of the subdivision of the electric light.”!

“When I'm through, only the rich will be able to afford candles.”!

“Lai dat.”!!

Thomas Edison!Boss! (finally ready after 2.5 years)!

Stock of gas companies!

Pivot!

LIKE A BOSS

First idea is not working out? Adjust concept, revenue model, target market, etc.!

First Startup!

LIKE A BOSS Pivots!2007! !“3D collaboration”!2008! !5 prototypes!2009  1 game!

Get 1M Likes!

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Business!2010! !Clean up everything!2011! !Investment from Skype Founder!2012! !1M Likes!

Second Startup!

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•  Helping people help others!!

•  “Social Craigslist”!

•  No noise, all signal!

BRILLIANT!

Fight!

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Before launching, I found many had failed. After launching, I found others still trying, all struggling to

find a market!

Scrap Features!

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What  for  Who?  •  Early  adopters?  •  No  clear  problem  Content  •  Don’t  make  them  think  •  Charming  content  

I tried and fix the service by clarifying the value proposition, identify possible early adopters, and

making usage as simple as possible.!

Mentoring!

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I went to mentor at the 500 Startups accelerator, and found many companies having clear value

propositions and doing “lean”.!

Friends & Family Pivot!

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If everything fails, there is always a possibility for a final pivot for saving face: the Friends & Family Pivot!!

Idea  source  >  h-p://grasshopperherder.com/taxonomy-­‐of-­‐the-­‐lean-­‐startup-­‐anG-­‐pivot/