Building Smart Communities - Kirkwood US
Transcript of Building Smart Communities - Kirkwood US
WhyMobile?
∗ Mobileadoption isgainingmomentumineveryverticalmarket
∗ Mobileuseisincreasingeverywhere withnosignsofslowingdownasthepreferred methodofcontentconsumption
∗ Startsmallandgrowassolutionisscalableovertime
∗ Compared toprintpublishingcontentcanbeupdated realtimeanddaily
∗ Anytime,Anywhere,AnyDevice 100%NomadicAccesswithCellular,Wi-Fi,LAN,andWAN.
MobileOptimizedVs.NativeApps
Mobile optimized web sites are not the same as a native Mobile Application. A native application gives you the ability to have interactivity and real time updates. A mobile optimized site, while maintaining the visual integrity of your brand, does not provide for real-time interaction with your community of users. In addition, these sites often require panning and zooming which younger audiences abandon more frequently. More than 2 clicks in they will abandon an app.
TheMobilePublishingLandscape
A mobile publishing platform different from a mobile web site allows small business owners to create a seamless experience for the customer that translates across multiple touch points in both the digital and physical spaces on mobile “channels” at the same time.
WhyisThisImportant?
∗ MobilehascreatedNEWparadigmsforcontentcreationandconsumption
∗ GivesChamberNEWanduntappedrevenue potentialwithmonetizationmodels
∗ Createsaplatform forcommunities tohave“OneVoice”toreachvisitors,residents, andlocalconsumerswithasingularcommunicationsplatform
∗ ProvideseconomiesofscopeandscaleinoneAppforchamber, town,andtourism.
∗ Createsuniqueuserexperiences forvisitors,business, customersandresidentswithrealtimepay-offs,promotions, andcommunityconnectivity
Chambers&MainStreetPrograms
SupportMemberBusinesses &EconomicDevelopment
Multimedia Business Listings
InteractiveGPSMaps
CommunityEventCalendar
HistoricWalkingTours
PushNotifications forAnnouncements&LocalNews
DigitalLoyaltyCardsorPassportProgram
BannersorInterstitial AdsforBusinessSpotlights&RevenueOptions
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WhyKirkwood?
Ourcommitmentistoprovideourcustomersinnovative,scalablemobilesolutionstoimprovemultichannelconnectivity,futurecommunications,andoverallrelationshipeffectiveness.
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KeepingClientAppsRelevant
•Freshcontent iskey.TokeepuserscomingbacktoyourAppyouhavetokeepyourcontentupdated. Youcandothiseasily◦ adcreationanddelivery
•PushNotifications◦ Community311platform,weatheralerts,schoolclosings,poweroutages,etc…
•Usergeneratedengagement◦ Contests,games,voting,bestof,andmore
•RegularFeatures◦ Storiesofinterest,topics,groups,lifestyle,food,etc…
Kirkwood offers a variety of ways Apps can be used as a revenue generator
§ “Pay to Play” models.
§ Basic, Enhanced and Premium listings§ Event listings§ Coupon & Deal listings§ “App within an App” concept§ Sell Advertising to “Best of” Winners§ Sell sponsorship for the postcard template§ Underwritten App by a master sponsor§ Create a partnership with another organization to co-brand the App
Making Money in Mobile
AppMarketingAssitanceKirkwoodProvidesMarketingConsultations&Resources
ClientMarketingExamples&BestPractices
AppStoreOptimizationwithKeywordReview
AppStoreBadges,Device Images&BrandingGuidelines
Ideas forPartnerships
ExampleSignage,Outdoor,Print&PromotionalAdvertising
Website&DigitalPromotionAnalysis
SocialMediaAnnouncements &PressReleases
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AnnualAppRefresh&AppReviewConsultation
AnnualAppRefresh isIncludedFreeofChargeOpportunity toAddNewFeatures&Updates toGraphics
AnnualAppReviewConsultation&MarketAnalysisisProvidedPriortoMakingAppUpdateSuggestions
ReviewofAppAnalytics:Downloads,Sessions, PopularContent/FeaturesAnalysisofAppStoreOptimization
EvaluationofCurrentMonetizationStrategiesReviewofAllPlatformFeatures&Suggestions forImplementation
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Analytics providedtomeasure app&marketingsuccess
Determine userinterests forfuturecontent
Reportusageinformationtoadvertisers
Analyzealltypesofactivity◦ NumberofUsers◦ Location,Video&EventViews◦ Session Length◦ FrequencyofUse
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