Building Resilience

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© Ambuja Cements Ltd. 2011

Building Resilience

Presented by :- Ms. Pearl TiwariCSR Conference, Sri Lanka

October 3, 2014

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Ambuja Cements

• Is One of India’s leading cement manufacturers – today part of Holcim Group

• Founded 28 years ago on principles of sustainability.

• Current cement capacity : 27.25 million tons (grown 40 times in 28 years)

• 5 integrated plants, 8 grinding units and 3 ports with packing plants.

• The first in India to build a captive port with its own fleet of ships.

• Home grown philosophy called I CAN - gives people the authority to set their targets and the freedom to achieve their goals.

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Building resilience through our Vision

• Leave no trace

• To give back more than we take

• To clear more than we pollute

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: A special entity

Energise, Involve and Enable Communities to

Realise their Potential

Mission:

Outreach:

• 22 locations

• 12 states

• 14 lakhs

• 861 villages

Professionally guided and run - 440 development professionals

Osara

Surat

Darlaghat

Ambujanagar

Mundwa

ChirawaDadri

RoorkeeBathindaRopar Nalagarh

Bhatapara

Nadikudi

Kochi

Chandrapur

Gandhinagar

Panvel

Sanand

Chhindwara

Sankrail

FarakkaRabriyawas

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The Model

Company needs: Energy Land Water CO2 Neutrality

ACF has: Organization People Skills Close to Society

Society needs: Livelihood / Quality of life Safe and clean environment Energy, land & water

Focus:

Roadmap & KPIs

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CSR - Towards Sustainability

- Adhoc community

development projects

- Demand driven Initial Stage

- More Strategic

-Engagement of stakeholders

Intermediate

-Integrated in to sustainability

-Organizational structure

-Monitoring and Impact (ROI)

- Inclusive Business

Current stage

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Learning 1: Needs assessment is crucial

• Prepare a strategy

• Whose need?

CommunityCompany


CSR: A mind-set for sustainabilityCommunity Development Initiatives: Based on Needs Assessment

Natural Resource Management

-Water-Land

Livelihood

-Agro based

-Skill Based

-Mason Training

Human Development

- Health

- HIV & AIDS

- Education

- Women & Youth

- Infrastructure

Project Affected People (PAPs)

Business Sustainability

• Company gets easy access to natural resources – license to operate

• Productive and

economically secured

neighborhood

• Reduced pressure for

employment on Company

• Skilled masons entering the

construction industry

• Brand ambassadors for

Ambuja Cements

• Healthier and more

productive neighborhood

• Better standard of Human

Development Index

• Gain reputation for building lives for PAPs.

Exploring CSV projects

-Agro biomass for AFR-Sanitation for All -Spirulina for combating malnutrition

• Business related and socially relevant

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Learning 2: Projects to be aligned with business

Company needs: EnergyLand Water CO2 Neutrality Secure Plants

ACF does:Creates solutions -Built check dams / structures

Rejuvenated ponds Capacity building / Training

Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water

Focus:

Roadmap & KPIs

Water Positive(at each site)

Company does:Saves Water

Built Harvesting Structures

E.g. 1: Water Sustainability


Achievement

Check dams constructed - 274

Dykes constructed - 20

Well recharging/ Percolation wells - 1301

Ponds constructed / renovated - 390

RRWHS - 4,397

Khadine Bund - 17

Impacts

• Increase in Water Level (2-12 Mts) and

• Improvement in water quality

• Assured availability of Drinking Water at door step

• Reversing Trend in Salinity Ingress

• 1 crop to 2 to 3 crops every year

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Salinity Mitigation

Area Mapping Salinity Mitigation Project

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ACF’s Intervention in water at Rabriyawas

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Intensive & Integrated Water Resources Development Programme

in Kodinar Block

0 1 2 3Km

DHAMLEJ

GSCL

VADODRA

VAWADI

THORDI

PADRUKA

PASNAWADA

LODHVA

MORASA

KADASALA

AMRAPUR

THARELICHAGIYA

BOSAN SARA

BARULA

ALIDHRA

AMBUJA PORT

MULDWARKA

KANJOTARRAKHEJ

BARDA

PANADAR

CHAUHAN NI KHAN

GOHILNIKHAN

MATANA

SOLAJ MORDIA

ACL

KADAVASAN

NAVAGAM

PEDHAWADA

RONAJ

DAMLI

DEVLI

PIPALI

KODINAR

DUDANA

VADNAGAR

DEVALAPUR

FACHARIYA

BHUVATIMBI

KHERA

VASAWAD

PRANSLI

GANGETHA

ANANDAPUR

SINGSARMATANA

VILLAGE

ACL PLANTS

SALINE FRESH WATERINTERFACE 2001




LEGEND

Salinity Ingression Status During 2001, 2005, 2008 & 2009 IN 10 KM

Radius

Work Done Results

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Ambuja Cements: A Water Positive Company

• Minimize and measure water consumption

• Documentation (TCS as consultants)

• 2012 - Water Positive Assurance Certificate

(DNV as certifiers)

Year Water Index Debit (million litters)

Credit (million litters)

2011 2 times 8389 16860

2012 2.5 times 7950 19888

2013 2.75 times 7131 19402

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Company needs: EnergyLand Water CO2 NeutralitySecure Plants

ACF does:

Assures productive livelihoods

*Agro based *Skill based


Focus:

Roadmap & KPIs

Reduce pressure of employment on company

Company does:

Employment to a few

Mainly indirect employment

Eg. 2: Responsibility towards Livelihood

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Agro Based Intervention

Capacity Building

• Training on new / improved practices

• On farm demonstrations

• Krishi Vigyan Kendra

Technologies / Improved Practices

• Micro Irrigation - over 3000 Ha

• Horticulture Plantation – 4000 Ha

• System of Rice Intensification – 1800 Ha

• Better Cotton Initiative – 28000 Ha

Market led Extension

• Promoting Farmer’s Organizations – 6 FPOs

• Inputs and Outputs – Collective Marketing

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Skill Training

• 16 Skill training institutes

• Over 19,000 trainees

• Over 40 different trades

• Placement - 80% gainfully

employed

• Imbibing a culture of work

safety

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Automobile

Welder

Bed Side Attendant


Mason Training

• Directly related to the business

• Providing skills to construction Industry

• Promote safety culture

• Training with Certification

• 80% of placements

• Brand ambassadors of the Company

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Company needs: Energy Land Water CO2 Neutrality Secure plants

ACF does: Built network of farmers Planned collection points Facilitates collectives & Training


Focus:

Roadmap & KPIs

15,000+ tonnes of agri waste

Company does: Built Feeding Systems Measuring Devices Permits & Pollution Corporate Function

Eg. 3: Energy Efficiency

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Dense Network of

Farmers

Manager AFRACL

Cluster-1 Cluster-2 Cluster-3

Village level GroupFarmer Club

Village level GroupFarmer Club

Green Gram Farmer

Mustard Farmer

Green Gram Farmer

Mustard Farmer

Cumin Farmer Cumin Farmer

Biomass Procurement

Shree Balaji Farmer Producer Company

The only registered vendor with ACL

Biom

ass Project E

xecutive

AC

FUNIT AFR COMMITTEE

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• Wasteful burning of crop residue - a common practice in India

• Scope of using biomass as alternate fuel in cement plants

• Alternate source of community Livelihood

• Developed Farmer’s Organizations for facilitating the supply

• Contributed to reduction in Net Emission

Pilot at a site – saved INR 20million (2013)

June 2014

Procuring biomass from farmers: win – win for all

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Learning no 3: Facilitate CBOs for sustainability

Village Institutions Advantage

Village Development Committee

Drive village priorities and collective action for development

Water user associations/ Watershed committees

Involved people in subsequent maintenance

Organized Sakhis (Village health workers)

Access to Primary Health Care

Federation of Women Micro Credit and handling village emergencies

Farmer Producer Companies

Input + Output linkages for farmers


• Opportunities to engage with collectives

• Project sustainability

• Collectives useful to Company.

Biomass Procurement Positive voice at Public

Hearing

Strategic Benefit

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Learning No 4: Keep Engagement Proactive Not Reactive

• Social Engagement Scorecard - An annual exercise

• Community Advisory Panels regular Sharing Opportunities

• Site Specific Impact Assessment a human rights risk management system

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Learning No 5: Need for replication and upscale

Pilot

D

Demonstrate

Document


• Started in 2010 - 2500 farmers / 122 Groups

• To impart knowledge & skills on cotton cultivation

-BCI principles and their implementation in field.

• Demonstration & Training on sustainable production

• Training a cadre of village level youth for scale up

• Scaled to over 17000 farmers / 572 Groups

• Promoted farmer’s producer companies for sustaining impact

Eg 1: Better Cotton Initiative

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• Pilot - 19 ‘Sakhis’ in one location in year 2000

• Regular training/ refresher course for skill building

leading to NIOS certification

• Begun with components of MCH (Institutional

deliveries & child / maternal mortality

• Added aspects like Home based Neonatal Care

• Up scaled to 8 geographies with over 330 ‘sakhis’

• 50% ‘Sakhis’ absorbed in Public Health System

Impact

• Health access in neighborhood . Better health status

• Reduction in infant and neonatal mortality by over 50%

• Institutional deliveries almost doubled

• Increase in health seeking behavior from Government

Eg. 2 :Village Level Health Workers – ‘Sakhis’

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Learning No 6: Important to measure ROI

Values in million

Ambuja creates significant societal value

$ Pro

fit

+−

F

+ −

E S

True

Value

$

Rain water harvestingAlternative raw materials and fuelsQuarry restorationRenewable energyWater saving at customer end

Gaseous emissionsWater extractionLand disturbed

Economic value addedValue created for society through CSR initiative

Human health

44490

30470

14020

True Value Concept : social and environmental profit and loss statement

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Engaging stakeholders for sustainability

NGO

Govt. of India

Media


Unit Head

Environment

HR

Communication

AFR

CSR

A Tested Model

CSR

CSR

HR

Land

AFRCSR

Env

Neighbour of Choice

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Thank You

Building Resilience

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