Building Relationships With Blogs and Social Media
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Building RelationshipsWith Blogs & Social Media
Bob BertschNorth Dakota State University
October 14, 2009
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Building Relationships - In the Print Era
- Educational relationships were based on authority
- The authority of the instructor or author came from one or many diplomas
- Diplomas were granted by institutions made up of individuals with the authority to vouch for the original instructor/author's authority
- Where did the authority of the diploma-granting institution come from?
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Building Relationships - In the EM Era
- Educational relationships are built on authority and trust
- The authority of the instructor or author comes less from diplomas and more from demonstrated knowledge
- Authority means nothing with out trust, and today people distrust those with authority
- You build trust by being open: giving up some of your traditional authority, letting people see your personality and consistently engaging in community conversations
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Building Relationships - Using Blogs
What are blogs?Easy-to-update web sites written in a journal style with articles that appear sequentially based on date. • Blogs have an archive, links,time-stamps and a
chronological listing• Blogs are personalized, community-linked, social and
interactive• Blog content drives much of the social media traffic in Twitter
and other tools
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Building Relationships - Creating a Blog
NDSU Agriculture & University Extension has it's own blog tool, called Roller.
www.ag.ndsu.edu/roller
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Source: Overdrive Interactive – www.overdriveinteractive.com
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Source: Overdrive Interactive – www.overdriveinteractive.com