Building & Promoting aCompany Store

WELCOME!

Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations

Dora Fiet, BrightStores, Inc. Marketing & Design

Let’s start with a quick

review

Company store (com.pa.ny store) - noun

1. an ordering efficiency tool used to control spending and manage brand

What is a Company Store?

Top 5 reasons for a Company Store

Ordering Efficiency

Customer Satisfaction

Spending Control

Brand Manageme

nt

ProgramSupport

Ordering Efficiency

Brand Management

Budgets

Manager Order Approval

Payment Methods

Spending Control

Program Support

“Okay, so how do I determine what my client needs?”

“Yeah, how do we do

that?”

One Size DOES NOT Fit All!

Discovery

Who?

What?

When?

Where?

Why

Discovery

Types of Company Stores

CurrencyStores

Point Stores

Basic Stores

More Robust Store Program

Feature RichStores

Integrated Stores

What to look for in a Company Store

Easy to Use

Easy to Manage

Scalable

Flexible

Feature Rich

Good Reporting Options

Multiple Access Levels

Security

Ask for a list of features

Learn about their Support Services

Choose a proven team of experts

Do Your Homework

Store

Monthly hosting

Set-up

Store management

Costs Involved With a Company Store

Inventory

Warehousing

Shipping/

Pick-Pack-Ship

Additional Costs

Funded by

the

distributor?

Funded by

the end-user?

Who pays for the Company Store?

Ready to offer a

Store?

First things first –

make sure they’re

qualified

Qualify the Opportunity

How much

money is the

company

willing to

spend on a

store?

Annual Spend

What products will be included?

How many products?

Who will pay for the products?

Who will commit to the inventory?

Inventory

The Company needs

to support the

Store . . .

How will the

customer market

the Store?

Company Buy-In

Potential Sales

Potential Growth

Potential for

“locked in”

customers

Potential

. . . demands are too high, and the annual

spend is too low

. . . demands you own the inventory

. . . demands a large inventory, with poor

payment terms

. . . demands very tight profit margins

When your client’s …

Know When to Walk Away

Your understanding of Company Stores

Your knowledge of your products

Your knowledge about what is possible with a Company Store

Knowledge =

Value

Products Possibilities

Company Stores

Create Value in your Knowledge

RFP Support

Company

Service

Creative

Products

Technology

Let your Company Store provider help you answer

these questions

Five Basic Components

Partner with BrightStores

We want to be your Technology Partner

&Company Store

Expert

Time for questions

Tanya: 800.466.5930 – x304 Or email:

tanya@brightstores.com

Dora: 800.466.5930 – x302Or email: dora@brightstores.com