Building Products The Amazon Way
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Transcript of Building Products The Amazon Way
![Page 1: Building Products The Amazon Way](https://reader035.fdocuments.net/reader035/viewer/2022081515/58714b121a28ab55588b68e3/html5/thumbnails/1.jpg)
@kintan brahmbhatt
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what will we talk about?
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approach of building products
1. start with the customer and work backwards2. role of the product manager
learn build
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amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
![Page 5: Building Products The Amazon Way](https://reader035.fdocuments.net/reader035/viewer/2022081515/58714b121a28ab55588b68e3/html5/thumbnails/5.jpg)
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
![Page 6: Building Products The Amazon Way](https://reader035.fdocuments.net/reader035/viewer/2022081515/58714b121a28ab55588b68e3/html5/thumbnails/6.jpg)
amazon’s approach to build products
1. start with the customer and work backwards
2. listening posts
![Page 7: Building Products The Amazon Way](https://reader035.fdocuments.net/reader035/viewer/2022081515/58714b121a28ab55588b68e3/html5/thumbnails/7.jpg)
1. start with the customer and work backwards
![Page 8: Building Products The Amazon Way](https://reader035.fdocuments.net/reader035/viewer/2022081515/58714b121a28ab55588b68e3/html5/thumbnails/8.jpg)
good intentions
vs
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good intentions
vs
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“Good intentions do not work, good mechanisms do.” -Jeff Bezos
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working backwards: a mechanism
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AutoRip : buy a CD, get MP3 for free
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(mock) press release
customer-centric narrative
include a customer quote
six pages or under (with faq)
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(mock) press release
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press release
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frequently asked questions
consider all stakeholders
add more throughout the lifecycle
why, how, when, who and more
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customer faq
explain your idea to a friend who is not familiar with the product. what questions will she ask?how do I get started with AutoRip? is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?
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press release
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explain your idea to peers at work who are familiar with your business. what questions do they have?
internal stakeholder faq
do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?
![Page 22: Building Products The Amazon Way](https://reader035.fdocuments.net/reader035/viewer/2022081515/58714b121a28ab55588b68e3/html5/thumbnails/22.jpg)
visuals
low fidelity mocks
data flow diagrams
Invision, Pixate and other tools
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visuals
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why write a narrative?
writing enforces clarity of thought
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seek and give candid feedback
respectfully challengespeak up if it is not benefiting the customer
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2. role of the product manager
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The job of a product manager is to talk,but she gets paid to listen.
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listening posts
1.customer feedback
2.usage metrics
3.usability research
4.competitive benchmarking
5.macro trends
(military) a post or position, established for the purpose of listening to detect the
enemy's movements.
any source of data to inform a product decision
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know when to use which tool
learn build
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“Start with the customers and work backwards.” -Jeff Bezos
Join the Amazon product team in San Francisco amazon.jobs