Nedra Weinreich

Casual Conversation Webinar

Building a Movementvia Social Media

Marketing is dead. We need to create

movements instead.

-Kevin RobertsWorldwide CEO of Saatchi & Saatchi

Photo: http://www.flickr.com/photos/yukatafish/2616061290/

Think Movement, Not Campaign

Campaigns have a beginning and an end.

Movements go on as long as kindred spirits are involved.

Campaigns are you talking about yourself.

Movements are others talking about you.

Campaigns are “you vs. us.”

Movements are “let’s do this together.”

- Brains on FirePhoto: http://www.flickr.com/photos/dos82/2204952374

Find Your Fans

Photo: http://www.flickr.com/photos/lafleur/1350302133/

http://www.flickr.com/photos/charliecowins/2083851923/

Create Evangelists

Build a Community

Photo: http://www.flickr.com/photos/mallix/2586969604/

Enable the Movement to

Flourish

• Connect people with a passion for your issue

• Share ideas/information

• Build relationships and community

• Provide the tools and flag

Photo: http://www.flickr.com/photos/sophistechate/2994734948/

Question 1:

What are some examples of movements that you know of or

have been involved in?

Why were they successful or not?

Question 2:

What do you think are the most important elements of an effective

movement?

How do you make sure it’s not just another campaign?

Question 3:

How can social media be used most effectively in building a

movement?

What are the best tools and tactics?

Question 4:

How could we use this approach to support a sustained movement to

rebuild Haiti?

What can we do from here?

Resources

• 10 Lessons Learned in Igniting Word of Mouth Movements (Brains on Fire)

• http://www.changethis.com/60.03.BrainsOnFire

• Movement Building Links and Resources (Frank Barry on Beth’s Blog)

• http://bit.ly/movementlinks

• 5 Social Media Lessons from the Haiti Earthquake Relief Efforts (Geoff Livingston)

• http://mashable.com/2010/01/20/social-media-lessons-haiti/

Nedra Kline Weinreich

Email weinreich@social-marketing.com

Phone 310.286.2721

Twitter @Nedra

www.social-marketing.comWeinreich Communications