Building Great Presentations

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Building Great Presentations

description

A class I gave at General Assembly on October 9, 2012.

Transcript of Building Great Presentations

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Building Great Presentations

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What I’m going to cover

The State of PresentationsCrafting the StoryHow Do You Make It Look Good?The Art of the Delivery

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Mattan GriffelFounder & CEO, The Front LabsPartner, Grow/Hack

THE FRONT LABS

I run the world’s first growth hacking agency based out of New York City and have helped launch dozens of different products. I've also spoken at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and have been featured in BusinessWeek, Mashable and The Next Web.

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This material is adapted from Garr Reynolds, Chip & Dan Heath, Kevin Allison, and others, as

well as from my own experience

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Have you ever sat through a really shitty presentation?

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Have you ever sat through a really shitty presentation?

(it’s a rhetorical question)

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Who the hell likes to digest content this way?

• There’s way too much text. It’s pretty easy to lose track of where you are. Are you still even listening to the speaker?

• The audience has to do too much work. What is the point of this slide? What am I supposed to take away from it?

• The font, colors and images are crazy ugly. Seriously, if you’re trying to visually represent something, at least put some thought into how it’s going to look.

• This could be the most interesting content in the world, and it would still be boring. A bad presentation can kill any topic.

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Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.

”– Seth Godin

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Seth’s 4 rules for slides:

1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolves, spins or other transitions4) Create a written document to leave behind

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Sample Slides from Seth Godin

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I like Seth’s approach

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I like Seth’s approach

but I don’t think it’spractical

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Growth Hacking LEAN MARKETING FOR STARTUPS

Put ‘PS: I love you. Get your free e-mail at Hotmail’ at the bottom of each e-mail. ”“

July September November January March May July September November

When they sold to Microsoft 1.5 years after launch, Hotmail had 12 million users

What do you do?

Do you pivot?

Do you keep releasing new features?

Do you experiment with other marketing channels?

Do you try to target a different demographic?

Viral growth

Landing page optimization

SEO

Product management

Email marketing

Analytics

Behavioral economicsPR

Onboarding

UX

Teach Yourself to Code. How to

A lot of you just have

an idea Web applications are applications accessed over the internet

This is your rails command center

Terminal TextMate

Google Chrome

Part 3: How I Taught Myself to Code in One Month

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How do I do it?

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Start at the

end

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The first step is to figure out your take-away

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What’s the point?.

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Sure, you can want people to just know more

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Sure, you can want people to just know moreand that’s okay

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Sure, you can want people to just know moreand that’s okay

(but it’s also shallow and boring)

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You want people to act!act

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“OH!”

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ASK YOURSELF:Who is your audience?

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ASK YOURSELF:Why are they there?

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ASK YOURSELF:What do they care about?

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ASK YOURSELF:How can I speak to them?

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What makes messages stick?

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Simplicity

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Unexpectedness

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Concreteness

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Credibility

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Emotion

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Story

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First slide Last slide??? ???

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Stories have 5 Beats

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Stories have 5 Beats

1) Set-up

Establishes the Who &

What

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Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

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Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

3) Rising Action

Stakes continue to

increase

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Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

3) Rising Action

Stakes continue to

increase

4) Main Event

A turning point

occurs

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Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

3) Rising Action

Stakes continue to

increase

4) Main Event

A turning point

occurs

5) Resolution

Explains what it all

means

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Start bybuilding up

to aproblem

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Write your outline:• One• Line• At• A• Time

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Each line builds on the previous one

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And ultimately leads to your

big take-away

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Here’s mine:

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Presentations are aboutflow

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And anything not essential should be removed

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You can use paper, whiteboards or stickies for storyboarding

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I like to storyboard in Keynote

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So how do you make it

look good?

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No more than idea per slide1

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Reduce the noise

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Slides from Garr Reynold’s Presentation Zen

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Slides from Garr Reynold’s Presentation Zen

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Slides from Garr Reynold’s Presentation Zen

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Also please take your logo off every slide

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Also please take your logo off every slide

(are you really afraid people will forget?)

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If you want people to understand better, then get that stuff off the screen... it is simply making it more difficult for people to understand what you are saying.

“”– Tom Grimes, Kansas State Journalism Professor

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What simple visual element would complement each idea?

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It could be an image

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Or maybe just some

typography

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Where can you get good images?

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Buy (good) stock photography

iStockPhoto (www.istockphoto.com)Shutter Stock (www.shutterstock.com)

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Find images online

Google Images (images.google.com)Flickr Creative Commons (www.flickr.com/creativecommons)

(be careful of copyright issues)

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Take your own photos

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Give it room to breathe

(use plenty of empty space)

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Consistency is

REALLY important

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Make sure you always use the same font

And same colors

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Don’t center everything

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Asymmetry is more

interesting

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Invisible lines are important

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Rule of thirds

(just do it.)

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iStockPhoto (www.istockphoto.com)Shutter Stock (www.shutterstock.com)

Buy (good) stock photography

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Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.

”– Seth Godin

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Asymmetry is more

interesting

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Sure, you can want people to just know more

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And try to line everything up

Either on the sides

Or in the middle

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Avoid templates

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Avoid clip art & bad stock images

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Don’t use common fonts

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Like Arial

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Or Helvetica

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Or  Calibri

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Or Times New Roman

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Choose a good font like Serifalike Futuralike Rockwelllike Avenirlike PF Din

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Check out FontSquirrel.com

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I like widescreen resolution slides

(you get way more room)

4:3 (default)16:9

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I like widescreen resolution slides

(you get way more room)

4:3 (default)16:9

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Black on white is easier to read

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Black on white is easier to read

(Unless you’re in the dark)

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Pick a color scheme:background colormain textemphasis textcomplement text (optional)

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Keep an archive of good presentations to inspire you

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100 MARKETING !

STATS!CHARTS !

& GRAPHS!

AWESOME

WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED!

!INBOUND !VS. !OUTBOUND !MARKETING!

1 Audiences everywhere are tough. They don’t have time to be bored!or brow beaten by orthodox, !old-fashioned advertising.!!We need to stop interrupting !what people are interested in !& be what people are interested in.”

4

CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)

One third of US consumers !spend >3 hours online every day.

19%

14%

33%

35%

0 MINUTES

1-59 MINUTES

60-79 MINUTES

180+ MINUTES

7 SOURCE: THE MEDIA AUDIT, OCTOBER 2010 29 SOURCE: SRI, OCTOBER 2010

46% of daily searches are for info on products or services.

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FRIENDSHIP

MODEL

HOW TO BUILD BRAND ADVOCACY IN A CONSUMER-DRIVEN WORLDTHE

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YESThank you

Copyright © 2007 22squared

But the real problem...

SHAREHOLDER

EVANGELISTRECOMMENDER

MARGINALCUSTOMER

DISSATISFIEDCUSTOMER ACTIVELY

AGAINST

REPEAT SATISFIED

ADVOCATES BUYERS CRITICS

Here’s how we size up advocacy:

% of brand’s customers who are...

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... we must create

relationships worth talking about.

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The art of the delivery

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Start by speaking with

your audience

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Move away from the podium

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Use a clicker

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Make good

eye contact

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Take your time

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Keep the lights

on

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Next steps

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Read

Presentation Zen by Garr Reynolds

Made to Stick by Chip & Dan Heath

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DoPractice speaking at:

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Learn

everywhere