powernews

Building forthe futureMajor investment underlines Perkins’commitment to engineering excellence

Building forthe futureMajor investment underlines Perkins’commitment to engineering excellence

Volume 17 issue 1 News from Perkins Engines Company Ltd, the leader in off-highway engine technology March 2007

powernews_feb07 1-17.qxd 28/2/07 14:37 Page 1

Over the last 75 years Perkins has grown from a smallbusiness working out of a tiny backstreet workshop inthe heart of Peterborough to become a global force inthe off-highway industry.

The production and versatility of legendary enginescoupled with Perkins’ continued desire to innovate anddevelop the diesel engine has seen more than 17million engines entered into service in the off-highwaymarket. As Perkins celebrates its 75th anniversary, thecompany’s story – a true tale of engineering triumph –is examined in a special four-page feature.

As well as celebrating its heritage Perkins iscontinuing to look to the future with theannouncement of a £30 million investment in a globalcrankshaft machining centre at its Peterborough

ForewordPerkins’ tale of trueengineering triumph

powernews I v o l u m e 1 7 i s s u e 1

Published by Perkins Engines Company LimitedEditor Annette JohnsonAll communications should be sent to The Editor,Powernews, Perkins Engines, Company Limited,Eastfield, Peterborough, England PE1 5NATelephone +44 (0) 1733 582185 Fax +44 (0) 1733 582655 Web site www.perkins.comEditorial policy The opinions expressed in Powernewsare not necessarily those of the Editor or of PerkinsEngines Company Limited. Design editorialanddesign.com

3

“ ”headquarters. Powernews takes a look at how themanufacturing investment will ensure Perkins continuesto build on its entrepreneurial heritage as an innovativediesel engine manufacturer.

This edition also includes a feature on Canada andthe diverse challenges and opportunities for off-highwaymanufacturers and suppliers operating in the world’ssecond largest country.

Plus there’s the usual mix of stories detailing Perkins’activities and those of our OEMs and distributorsaround the world.

If you have any application or customer stories youwould like to see featured in Powernews, or if youwould like to receive more copies of the magazine,contact me using the details on page 3.

Annette Johnson, editor

COVER STORY

Building forthe futureHow a £30 millioninvestment will help tokeep Perkins at theforefront of off-highway enginetechnology. 20

A 50-year partnershipVenieri, one of Perkins first customers in Italy, iscelebrating 50 years in business. Powernewscharts the growth of a fruitful relationship.

ContentsSpotlightManitou has recently launched a mid-rangetelehandler that is ideal for rental endusers. Powernews has all the figures. p5

NewsLei Shing Hong Machinery Limited (China)has been officially opened as the latestaddition to the Perkins Distributionnetwork. Powernews reports from theopening ceremony. p6

NewsPowernews puts the spotlight on MasseyFerguson as the company boosts tenmodels in its mid-power range through a series of exciting new features. p17

BriefingWith sales of Extended Service Contractsgathering momentum, Powernewsexplains how they will offer customersvalue for money AND greater peace ofmind. p19

And finallyIt’s three wins in a row for Moretti as aPerkins 1006.6T engine helps power theteam and its tractor to yet anotherchampionship success. p27

2

22

Spotlight on CanadaWhy operating in the world’s second largestcountry presents some diverse challenges andopportunities for both off-highwaymanufacturers and suppliers. 24

As well as celebrating itsheritage, Perkins is continuingto look to the future...

Power sourceAll the news on the latest innovations and applicationsacross agriculture, construction, power generation,material handling and the marine industry.

75 years of successPerkins is celebrating its 75th anniversary thisyear. In this special four-page report, Powernewstells the Perkins story, from Frank Perkins’ initial vision (below) to becoming a global force in the off-highway industry. 13-16

powernews_feb07 1-17.qxd 28/2/07 14:37 Page 2

powernews I n e w s

Rod Sutton, (left in picturefar right) presents PerkinsNorth America sales managerJohn Donahue with a crystalaward plaque at the World ofConcrete trade exhibition inJanuary in Las Vegas.

Mr Sutton, editor ofConstruction Equipmentmagazine, and his staffselected the Perkins 400D asone of the top 100 newproducts for 2006.

Construction Equipment isan 80,000-circulationpublication aimed at

construction companies andcontractors in North America.

The 400 Series was selectedin the 'ancillary products'category. Perkins wasdelighted to receive theprestigious honour, particularlyas the magazine does not havea specific 'engine' category.

Mr Sutton, who selectedthe Perkins 1100D enginefamily as a Top 100 productfor 2005, says the magazine’sprogram was conceived to callattention to the mostsignificant new products

announced each year. “These awards,” he says,

“serve to emphasiseinnovations and highlightmanufacturers who areinvesting in research anddevelopment.

“These investments pay offfor equipment users – thepeople who read ourmagazine – in the form ofgreater productivity,efficiencies and safety.Products like the Perkins400D also ensure acompetitive marketplace.”

Versatility keeps Lindner on the right track

4

SPOTLIGHTManitou has recently launched a mid-rangetelehandler that is ideal for rental end users.Powernews has all the facts and figures.

Top 100 slot for Perkins 400 Series

Perkins Stafford played host to 34European gas engine customers inOctober to further promote its gasengines offering.

Representatives from the likes ofCogenco in the UK, to BU PowerSystems in Germany, attended theevent to discuss Perkins’ gas product’sfuture development plans, andrequirements for developing gasmarkets.

The event provided a greatopportunity to introduce the newturbocharged raw water-cooled spark

ignited engine range (TRS), and plasmascreens were positioned in Factory 1for the visitors to watch presentationson the technology involved indeveloping the TRS engine range; thecurrent worldwide gas market; Perkins’product plans; future technologies thatmight be applied to the 4000 Seriesrange in the future and aftermarketsupport (parts and service).

Visitors also undertook a factory tourto demonstrate the capability of theStafford engine facility. The tourfeatured TRS and turbochargedexternal water-cooled spark ignited(TESI) products in build and on test.

The event provided a greatopportunity to launch the TRS gasengine product and gave customers achance to provide feedback andsuggestions for improvement.

Over the coming months, a teamfrom Stafford will be visiting several ofthe key PGP’s to further develop thediscussion points raised on the day.

Customers get the facts

Getting together: Perkins Stafford recentlyplayed host to 34 European gas enginecustomers.

Europe

The versatility of the Unitrac, which ispowered by Perkins, has made it a popularchoice for many customers.

Agricultural machinery manufacturerLindner’s new Unitrac 92 for theagricultural market and the 102er for localoperations boast both a modern design andnumerous technical additions.

This year 200 Unitrac transporters are to

leave the Lindner works in Kundl, Austria.The Unitrac can accommodate both big

and small items - a fact appreciated by MrMessner-Schmutzer, a customer fromHeiligenblut in Germany.

Mr Messner-Schmutzer said: “I amconvinced of the fact that this transporter isthe best vehicle present on the market. Andthe new Perkins engines are probably by the

propulsion power also the mostsuitable engines for such good,matured and reliable vehicles.”

The 92er and the 102er includea comfortable cabin, which can betilted by hydraulic mechanismlaterally around 50 degrees,without the need of tools.

Further highlights include a

good suspension high-performance chassis with optionalfour-wheel steering as well as thepowerful 4.4 litres Perkins turbodiesel engines with electronicCommon Rail injection.

With an output of 100 hp (74.5KW) on the ground, emissionlimits are below Stage 3.

Manitou North America,Waco, Texas, recently unveiledits MT 732 telescopic handler, anideal machine for rental end-users who require a mid-rangetelehandler with multipleattachment capabilities.

This 7,000-pound capacity,22'8" lift height utility telehandleroffers multitasking capabilitieswith the necessary capacity andlift height for constructionjobsites, as well as a reinforcedboom for loader jobs inagricultural or municipalitysettings.

"We're really excited aboutthe MT 732," said Ryan Ford,product specialist. "It's a nicemachine that fits well with therest of our product line. We arecalling it a utility machinebecause it is larger than ourcompacts and smaller and more

versatile than our full size units.The new joysticks add to theutility of the 732 as well. Wewanted the name to fit themachine."

According to Ford, the MT732 will feature Manitou's newLPS (Load Placing System)hydraulic controls, which havebeen designed for easy use andproductivity of all functions. TheLPS joystick controls featuredual-linked joysticks that provideboth lift-and-place constructioncontrols and agricultural-styleloader controls.

In addition, the directionalcontrol of the transmission isintegrated into the joystick,allowing for single-handoperation of all telehandlerfunctions. The left hand can befully utilised to steer themachine while the right handcontrols all hydraulic andtransmission functions.

Other features on the MT732 include a Tier-2 compliant,84-hp Perkins 1104C-44naturally aspirated engine that isdesigned to provide power andlow-end torque. The standardtorque converter transmission

with electro-hydraulicreversing, four forward and

four reverse gears and shift-on-the-fly capabilities,

allows fast and precisemanoeuvering whileputting maximumtorque to the drivewheels.

Utility machine: Manitou NorthAmerica’s new MT 732telescopic handler.

5

powernews_feb07 1-17.qxd 28/2/07 14:37 Page 4

powernews I n e w s

Middle East

Lei Shing Hong Machinery Limited (China) hasbeen officially opened as the latest addition tothe Perkins Distribution network.

The 6 Sigma project, lead by Matt Bradshaw,culminated in a lavish opening ceremony thatwas scheduled to coincide with the Bauma Chinaexhibition. The ceremony began with an addressby Lawrence Poh, Executive Director at LSHM,who spoke of the commitment of LSH to thePerkins business and thanked the Perkins teamfor its dedication and professionalism throughoutthe distributor start-up programme.

He spoke of many great and prosperous yearsahead in the China market and how the strengthof the Perkins brand and the experience anddedication of LSH personnel would combine tobecome a winning team.

Hans Haefeli, President Perkins Engines Co.Ltd, spoke about the history and heritage of the

business, before talking about the lastingpartnership with LSH which is set to take thebrand forward in China.

“Our vision for the future is of a strong andpositive relationship with LSH, where Perkinscan benefit tremendously from your engineexperience and knowledge. We know that endusers will reap the benefits of the localised partsand service support and OEMs will gain hugelyfrom having your engine expertise andapplications support so close at hand,” he said.

He continued to praise the achievements ofLSH, Perkins and the 6 Sigma project team byadding: “We have been impressed with theconcerted efforts of everyone concerned inattaining Level 3 compliance. Believe me this is agreat achievement and bodes well for what I’mconvinced will be an exciting future.”

After congratulating LSH Mr Haefeli presented

Eager to test the capabilities of its MRT3050, Manitou BF took its red machine toImola’s Formula One circuit.

The MRT 3050, which has a telescopichandler with rotating turret, is powered byPerkins’ 1106D engine rated at 159 kW @2200 rpm.

The machine, can act as a telehandler, a liftplatform or a crane depending on whichaccessories are fitted.

The machine’s design and productdevelopment took place at ManitouCostruzioni Industriali (the Italian branch ofManitou) and was actively supported byPerkins Vista D staff and applicationengineering.

Manitou’s two-day test saw the Perkins1106D power the machine round the racingtrack, covering about 200 km in total.

An awards ceremony to recognisethe best regional sellers of Perkinsspare parts was recently held atKanoo Machinery – EP, Saudi Arabia.

Sales people looking after the topPerkins customers were given aspecial achievement certificate, alongwith a gift from Perkins.

The event, held at the Spare PartsDepartment of Kanoo Machinery inDammam, was designed to encouragestaff to focus on customer service.

Certificates were presented byDoug Abbott, service executive atPerkins, Nigel Lewis, divisionalmanager at Kanoo Machinery andWilly Chaudhuri, parts manager atKanoo Machinery.

Best Perkins sales awards weregiven to Shaikh Sharfuddin, seniorproduct support engineer; AbdullaBarari, counter sales supervisor, andRami Al-Dubyan, counter salesman.

Perkins ‘campaign champion’ awardwas given to Waziruddin Mohammad,parts sales supervisor.

Perkins sets the standardOnce again the Perkins stand(below) attracted a lot of interest atthe recent EIMA exhibition withagricultural, generating sets andindustrial engines all on show.

The event was attended by morethan 1,800 exhibitors and 135,000visitors, of which 18,000 had travelledfrom abroad.

Perkins stand manager StefanoMeneghini: “We had a huge numberof visits from OEMs, importers, finalcustomers, as well as students.”

Top sellers gettheir rewards

Cut above: The ribbon cutting ceremony for the new distributor in China.

7

From the provision of standbypower to a large city hospital tothe electrification of a highwaytunnel – Perkins Engines andGenpower are working togetherto provide power for thousandsof people.

Based in Ankara in Turkey,Genpower has been one ofPerkins’ key partners since 2001.At the time the company builtsmall gensets below 300kVA butthe business has continued togrow year on year and in 2004moved into a purpose builtfactory.

Initially purchasing Perkins’Peterborough product range thecompany took the first 2000Series in 2004, followed by the4000 Series for which they nowbuy through the range.

With more than half itsbusiness focusing on the exportmarket, Genpower employsaround 180 people and aims tobecome one of the leadinggenset suppliers in Europe.

Keen to expand further, UgurBal, Genpower general salesmanager said the continuedgrowth would largely come froman increased share of the exportmarket.

Perkins engines are used in

gensets above the 500kVA,making Genpower one of ourkey partners in Turkey.

Izmir Hospital is among thekey projects currently involvingboth companies, as the hospitalis the first place to have installedPerkins’ new 4012-46TAG3Aengines for standby application.

The first two 4012-46TAG3Aengines were sold to Genpowerfor Izmir Hospital to providestandby power in the event of amains failure.

Genpower is also helping tosupport work on one of the

biggest highway projects formany years, currently underwaybetween Ankara and Istanbul.

The highway project includesthe creation of a number oftunnels, with one, due to itslength, requiring lighting andventilation. To help provide bothlight and ventilation, emergencypower is supplied by two Perkins4012TWG2 powered gensets.

And in Saudi Arabia Genpoweris working with constructioncompany TEKFEN on animportant pipeline constructionproject. Based in Jeddah theproject is using four GPR 1125gensets powered by Perkins4008TAG2A engines.

SPOTLIGHTPowernews reports on the ongoing growthof Genpower, one of Perkins’ major partnersin the important Middle East marketplace.

a crystal globe to Paul Ferris, themanaging director of LSHM.

The final address was given byGeng Yuehai of the ChinaLonggong Group who describedthe growth in the Chinese marketover the last five years and spokeabout his vision of the futurethrough the eyes of an OEM.

With Chinese based OEMsseeking to export product to thewest, their requirement foremission compliant engines hasbecome paramount. Obviously,Perkins is well positioned toprovide compliant products butthe brand association, our globalproduct support capability andinherent quality versus locally

produced engines, are attractivecommodities for the OEM.

Addressing the audience BennyWang, general manager of LSHMPerkins Group, described thePerkins Distributorship and whatit offered its customers. Hefocused on the product supportcapability of the headquarters inShanghai and how this strategywould be deployed on aprovince-by-province basis.

The ceremony’s highlight wasthe onset of traditional ChineseLion Dancing - thought to bringgood luck and long life - whichwas accompanied by gongs,drums and firecrackers.

Manitou’s winning formula

China team opens for businessEIMA

6

On site: The Jeddah projectin Saudi Arabia is using fourGPR 1125 gensets poweredby Perkins 4008TAG2Aengines.

powernews_feb07 1-17.qxd 28/2/07 14:38 Page 6

Lebanon

8 9

Part of thePerkins familyPerkins Sabre has appointedIstanbul-based Ilkerler Otomotiv as itsnew distributor in Turkey to capitaliseon the country’s fast-expandingboatbuilding industry and the growthin marinas and marina berths.

The company will be responsiblefor both leisure and commercialengine sales throughout Turkey,together with sales of the PerkinsSabre onboard generator set engines.

“Boat production in Turkey hasincreased by more than 60 per centin the past five years and, in the past

year alone, leisure boat exports areup by 18 per cent,” said Sabre’s salesdirector, Andrew Freeman.

“Ilkerler’s appointment will enablePerkins Sabre to capture a greatershare of the domestic new build andrepower markets, and offer betterparts and service support to thethousands of private yachtsmen andcharter fleet operators that visit theregion every year.”

The country’s 40 marinas aroundthe Marmara Sea and the Aegean andMediterranean coastlines currentlyhave an estimated berthing capacityof around 16,500. According toindustry reports, the eight newmarinas currently under constructionwill take this total to just short of20,000.

powernews I n e w s

Power source: Perkins Sabre engines willbe used by the boatbuilding industry inTurkey.

Perkins’ operations director Allan Arnotthonoured his commitment to Hull-basedAllam Marine when he personally deliveredthe 15,000th engine purchased in one year.

The landmark delivery followed a promiseMr Arnott had made to generator builderAllam Marine nine years earlier.

In 1997 Assem Allam, owner of AllamMarine, bought 1,000 engines in one yearfrom Perkins and promised he would bebuying 10,000 in ten years’ time.

Mr Arnott promised Mr Allam that if heachieved this target he would personallydeliver the 10,000th engine bought in a singleyear.

Nine years later Allam Marine hasincreased its output more then tenfold, withMr Arnott delivering the 15,000th engine inperson.

Mr Arnott said: “I looked on this as atremendous challenge but, having workedwith Assem since 1993, I saw he had thedrive, ambition and vision to achieve thislevel of operation at some point in the future.

“Allam Marine is a highly valued andsignificant partner of Perkins worldwide,” hestated, adding that he was delighted to help

the company celebrate such an achievement.The company was expected to have

bought 15,500 engines from Perkins by theend of 2006 and was set to record an annualturnover of £62m.

Established in 1981 Allam Marine suppliesgenerators around the world, and was lastyear presented with the Queen’s Award forEnterprise in recognition of its exportsuccess.

Mr Allam said he was ‘delighted’ that MrArnott had honoured his commitment bydelivering the engine to Hull.

“I have been pleased to do business withPerkins over the years – they have alwayssupported us and have supplied us with high-quality components that are vital for ourgenerators,” stated Mr Allam.

Dave Robinson, sales manager PerkinsElectric Power said: “I’d like to thank AllanArnott for taking the time to go and visitAllam Marine. His visit demonstrated theimportance Perkins places on commitmentand delivering on our promises.

“Assem Allam was extremely delighted thatAllan had taken the time to visit, and it was awonderful event.”

Queen’s award recognises Allam’s overseas growth

Special delivery

Landmark visit: Perkins’operations directors,Allan Arnott (right)personally delivers thelandmark 15,000thPerkins engine to AllamMarine owner AssemAllam (left).

Allam Marine, one ofPerkins’ key powergeneration OEM’s, wasrecently presented with theprestigious Queen’s Awardfor Enterprise 2006.

The Lord-Lieutenant ofthe East Riding of Yorkshire,the Hon. Mrs Susan Cunliffe-Lister made the presentationin the presence of Hull East

MP John Prescott. Company founder and

MD, Assem Allam, receivedthe award at Allam Marine’sfactory in Lime Street, Hull.

The Queen’s Award forEnterprise 2006 wasawarded to Allam Marine forits export sales growth,currently representingaround 90 per cent of the

company’s turnover.Mr Allam was delighted

with the award and said: “Iwas thrilled that so manydistinguished guests spenttime at Allam Marine to learnabout our business and werehere for the presentation ofthis prestigious award whichmeans so much to the wholecompany.”

With an average year-on-yeargrowth rate of 30 per cent,turnover exceeded £40 million in2004 and reached £62 million in2006.

Operations director EhabAllam attributed the company’ssuccess to its unique productpackaging and branding strategywhich has enabled Allam Marineto increase market share in

existing territories as well assuccessfully penetrate newmarkets.

Allam Marine was recentlynamed as the 77th out of 100,fastest growing privatebusinesses by profit andturnover, in a Sunday Timessurvey.

Picture far left: Perkins’ NorbertSchuchert speaks at the Hitedevent to representatives from keyRussian and international OEMs.

sales managers addressed theproduct range and the impact ofthe emission levels Russia isplanning to comply with.

The presentations werefollowed by lively round tableworkshops at which participantspraised the Perkins distributor’shigh level of professionalism,training and equipment.

Among those who attended theimpressive event were Bobcat,Claas and Atlas Copco.

Around 100 representatives from keyRussian and international OEMsattended a special open day organisedby Hited.

Welcomed by owner and MD ofHited, Sergey Volkov, the eventincluded a presentation by Perkins’Norbert Schuchert.

Mr Schuchert spoke about Perkins,the company’s product supportstrategy and OEMD (OriginalEquipment Manufacturers Dealer).

A presentation from Hited's engine

SPOTLIGHT

Jeevan Diesels & ElectricalsLtd was established in 1978, andis now one of the leading gensetOEM’s in India for dieselgenerating sets ranging from 3kVAto 2500kVA.

It is also a key OEM for PerkinsEngines in the electric powersegment for the SAARC (SouthAsia and Asian regional countries)nations.

The company has an extensivebranch and service network inIndia’s major cities, with assemblyof diesel generating sets carriedout at its manufacturing units atPondicherry and Silvassa.

Mike Justice, account managerat Perkins said: “We areinvestigating the E.P large enginemarket sector in India togetherwith Jeevan Diesels who havealready identified a number ofprojects involving 2000 and 4000series engines. The prospects toenter this market are encouragingand we are working close withJeevan Diesel to achieve our firstreference utilising Perkins largeengines.”

Both JDEL’s facilities atPondicherry and Silvassa are ISO9001 accredited and are equippedwith ultra modern machines,manufacturing and testingfacilities.

Pankaj Jain from JDEL said thecompany had also recentlyinvested in a CNC and powdercoating facility for manufacturing

world-class silent gensets at itsPondicherry unit.

He added that Jeevan Diesels’state-of-the-art testing facility wasamong the best in Asia, andincluded 15 test points, withmachines undergoing stringentquality assurance at raw materialstage and also at assembly ofcomponents, testing, painting,packing and pre-dispatchinspection (PDI).

Mr Jain explained that JDEL hadthe capability with its load banksto test up to 2000kVA, and had anindependent platform for testingof acoustic attenuated gensets.

He stated that the companyplaced great importance on thetraining of its employees andconsultants with trainingtargeted at emerging designs andnew methodologies, skills upgradation and behaviouralaspects.

Over the past few years JDEL’sgeneral manager has investedsignificantly in exportopportunities and, as a result,plans to increase the company’sexport business by 2009 to 25 percent of its turnover. Perkins willplay an important role in thisgrowth strategy.

The company continues todevelop distributors in the Africanstates, and in 2007 intends toestablish a separate subsidiary inNigeria, as well as focusing onwest and east Africa.

Powernews throws the spotlight on the work ofa key Perkins customer operating out of India.

All is quiet: The silent genset from JeevanDiesels & Electricals Ltd.

Hited plays host to 100 OEMs

powernews_feb07 1-17.qxd 28/2/07 14:38 Page 8

Kaiser AG is established as aleading manufacturer of walkingmobile excavators, municipalservice vehicles and specialvehicles in the internationalmarket.

The company has producedinnovative walking excavatorssince the 1960s.

Based in Lichtenstein, thebusiness employs 140 people andproduces technically innovativeproducts to a high environmentalstandard.

Kaiser’s special area ofexpertise is difficult excavatorapplications. These applicationscan cope with a variety ofconditions from standing in waterseveral metres high to a slopesteepness of more than 40degrees.

Customers have testified thatthe company’s slogan of “westart to dig where others give up”is true.

Kaiser’s walking mobileexcavator S2 boasts a unique all-wheel drive facility. With anoutput of 106 kW it is equippedwith an 1104D-E44TA Perkins

turbodiesel engine and is themost powerful and strongesttorque walking excavator of itsclass.

Working in conjunction withMinelli AG, one of the leadingcompanies within the engine andmechanical industry inSwitzerland, Kaiser receives boththe engine package and a diesel-particle-filter-system.

This soot filter system is basedon CRT-technology and wasdesigned by leading manufacturer,Johnson Matthey, especially foragricultural and constructionmachinery.

With variably extendabletelescope legs the walking mobileexcavator can easily overcomedifferent levels of terrain, liketerraces and stairs.

The all-wheel drive and fourlarge wheels ensure greater,unrestricted mobility and safetywhen used in swamps, water andsoft terrain, and are ideal forspecial operations such as slopeprotection, use in the miningindustry, on the track and also onthe piste.

Today’s BU BÜCKERUNTERNEHMENSGRUPPEhas come a long way since itsfoundation in 1963 as anoverhauling company calledMotoren Bücker&Essing.

Over the years the focus ofthe company’s services haschanged considerably, withnew business ideas developedin order to meet thecustomers’ changingrequirements.

In 1998, when Dr CarstenBücker took over, the coursewas set for a future orientatedcompany policy and structure.Formerly specializing inexchange engines, the businesssoon became a modernservice company. Due to thesuccessful development ofnew business areas, BU is nowa customer-orientated groupof companies with differentsubsidiaries.

The ‘BU Holding’ combinesthree different business lines:BU TURBO SYSTEMS, BUBÜCKER & ESSING and BUPOWER SYSTEMS.

At eight different locationsacross Germany and Austriathe company employs 260people who concentrate onthe core competences, namelydistribution and service forcombustion engines.

BU TURBO SYSTEMS, as aGerman distributor,represents the turbo charger

brands Garrett, Borg WarnerTurbosystems (3K, Schwitzer)Holset, and Mitsubishi.

BU BÜCKER & ESSINGremains true to its corebusiness and focuses solely onoverhauling combustionengines and on local customerservice. The business alsospecializes in overhauling bigengines and industrialcomponents, for examplegrinding of crankshafts andindustrial shafts.

BU POWER SYSTEMS is thenational partner for PerkinsLtd, with responsibility for thewhole of Germany. Recentlyfive service centres wereopened at strategicallyimportant locations with theaim to guarantee acountrywide service network.Accordingly, highly qualifieddistribution and servicepersonnel guarantee quickdelivery of spare parts and afast after-sales-service.

In 2006 Perkins asked BUPOWER SYSTEMS toundertake the training ofdistributors in East Europe,Switzerland and Austria. Basedon the successful work carriedout for Perkins, F.G. Wilson alsoassigned its distribution andservice for the German marketto BU POWER SYSTEMS. Thecompany is now able specifyengine solutions as well asGenset solutions.

powernews I n e w s

Australia

10

Allight keeps things quiet

Located at ‘La Puebla de Alfinden’, justoutside Zaragoza - a thriving industrial areaclose to the rolling valley of the Rio Ebro,over the past 20 years Gesan has beentransformed from a small Spanish businessinto the international company it is today.

Gesan began in 1986 with very limitedmeans, a lot of hope and the premise that‘customer satisfaction would be thefoundation on which the business would bebuilt’.

The company’s meteoric rise in theinternational arena owes much to thededication and vision shown by Luis San Giland his team at Gesan.

Last year Gesan celebrated 20 years in theelectric power business. Perkins’ DaveRobinson and Chris Marrannino visited itsSpanish headquarters to present companyfounder Mr San Gil with a commemorativeplaque and glass bowl, while more than 150employees were presented with Gesan poloshirts commissioned by Perkins for thisspecial event.

Mr Robinson, sales manager PerkinsElectric Power, praised Mr San Gil for beinga ‘guiding light’ for Gesan, adding that hewas an ‘honest, sincere and trustworthybusinessman’ who, over the years hadbecome an important friend.

Recalling his thoughts after his first visit toGesan in 1998, Mr Robinson said he hadconcluded that it was a company which was

‘going places’, ably led by an honest andtrustworthy gentleman.

The current relationship goes back to thepurchase of the first six units in early 1998.

Account manager Mr Marrannino stated:“Gesan has continued to develop a clearproduct strategy. Year on year growth hashappened because of its solid foundations.The strong management team understandsthe market very well. The company has nowreached the ‘critical mass’ required tosustain the business even if the market doesgo down.

“Profitability is key to growing thebusiness at a sustainable level. 2006 has seenanother year of success with growth topping20 per cent. The fully equipped premises at‘La Puebla de Alfinden’ are virtuallyoutgrown and new purpose-built facilitieswill be built during 2007. The new premiseswill accommodate all the necessaryfunctions to further grow the business.

“The whole team, from the managementto the shop floor, has played a vital role inGesan’s success, with a commitment toproducing a quality product the key aspectof the business. Gesan looks to the futurewith the same hope and enthusiasm it had atthe very beginning.”

Dependable solution: Perkins powers the Gesangenerator.

A range of super quiet engines arecurrently making a big noise in themarket place.

Allight, a distributor of mobilelighting towers, power generationequipment, pumps and industrial andmarine engines was recentlyappointed as the authorisedAustralian and Pacific distributor forGeminiani.

Geminiani Silent Packs are dieselengines fully enclosed in a soundattenuated enclosure with easyaccess and lockable doors for enginemaintenance.

Powered by the world renownedand respected Perkins diesel engine,the Geminiani products aresupported by Allight and its dealernetwork, with genuine Perkins partsand service support.

As a result of the demonstration,Allight received an order for twoGeminiani 404C-22 silent packs fromBrown Bros Engineering, one ofAllight’s long standing Perkins engineOEM’s.

Steve Bosnar, state manager /national product manager pioneerproducts, from Brown BrosEngineering said: “The fact thatGeminiani use Perkins Engines wasan added benefit, as we’ve hadnothing but good experiences withPerkins and Allight.”

At their service: BU’s service base at Magdeburg.

Kaiser walks its wayto a leading position

SPOTLIGHTPowernews charts the history of the BUgroup of companies, an operation that hasbuilt its success on a strong customer focus.

Gesan celebrates its 20th anniversary

Silent and superior: The Geminiani SilentPacks are powered by Perkins.

11

On the slopes: Kaiser’s walking mobile excavator, the S2, in action.

powernews_feb07 1-17.qxd 28/2/07 14:38 Page 10

powernews I n e w s

13

In the early 1930s, two British engineers embarked on a businessjourney that would eventually see Perkins become one of the world’sleading providers of off-highway engine solutions. Now, as thecompany celebrates its 75th year, Powernews tells the Perkins story.

Man of vision: companyfounder Frank Perkins.

2007 is an important milestone for Perkins asthe company celebrates its 75th anniversary.

In 1932 an entrepreneurial British engineerand a shy but brilliant engine designer set upbusiness together in a tiny backstreetworkshop in the centre of Peterborough.

Frank Perkins and Charles Chapman weretwo men with little money but a big idea.Perkins was enterprising, imaginative and anaggressive salesman, while Chapman was anengineering genius who dodged the spotlight.

From humble beginnings the companycontinued to grow with Chapman able toconceive revolutionary engineering solutionsand Perkins able to exploit them withextraordinary vigour and market them to theworld.

The story of Perkins, which this yearcelebrates its 75th anniversary, is a classic taleof engineering triumph.

Today, through continuous product andprocess development, with support

from a sophisticated worldwidedistributor network, Perkins has

grown to become the leadingsupplier of diesel and gasengines in the 4-2000 kW (5-2600 hp) market.

Ranging from 5 to over 2,600hp, Perkins engines power morethan 5,000 different applicationsfrom over 1,000 major equipmentmanufacturers, and are purpose-built to suit individual needs.

Before Perkins and Chapman thediesel engine was a heavy, slowrevving workhorse, lacking dash andperformance. Chapman’s concept

was the high-speed diesel – a

motor that could challenge gasoline as theprimary motive power.

The world’s first high speed diesel enginewas Perkins’ four-cylinder Vixen, which madeits debut in 1932, and in October 1935Perkins became the first company to hold sixworld diesel speed records for a variety ofdistances, set at the Brooklands racetrack inSurrey.

In 1947 Perkins moved its production fromQueen Street to Eastfield in Peterborough, andby 1966 the company had won its first Queen’sAward.

Today Perkins is recognised as a worldleader in the design and manufacture ofindustrial diesel engines throughout the world.By designing, delivering and supportingmedium duty diesel engines and powersolutions, Perkins aims to be customers’ firstchoice to power their world.

Perkins first full year of production resultedin just 35 engines all destined for trucks andcars, a far cry from the 300,000 that areproduced each year today. More than 17million engines have entered into service in theoff highway market and continue to providePerkins customers with a high standard ofservice.

Operating in five main markets; Agriculture,Construction, Power Generation, Industrialand Materials Handling, Perkins providespower solutions whatever the requirement.

The history of Perkins is a story of invention,determination and consummate skill. Over thepast 75 years Perkins has continued to innovateand develop the diesel engine, paying homageto Frank Perkins’ drive and determination andthe sentiment of his original belief of “Wherethere is no vision, people perish”.

75 yearsof success

>>

Life saving ventureTwo fire engines have been successfullydelivered to firefighters in Iraq andKurdistan thanks to a partnership betweenPerkins Engines Company, the Fire BrigadesUnion (FBU) and Cambridgeshire Fire andRescue Service.

As one of the fire engines, a 1987 DennisRS135 was powered by a Perkins dieselengine, Perkins decided to support theproject both financially and logistically.

A team of FBU officials undertook thehumanitarian trip, travelling nearly 5,000kilometres to hand over the vehicles toofficials of the General Federation of IraqiWorkers in Du Hok in Kurdistan. Fromthere 1987 Dennis RS135 was taken on toBaghdad in Iraq, while the other vehiclewas taken to Irbil in Kurdistan.

Adrian Clarke, regional official of theFBU for the East of England said: “In myexperience this was a unique partnershipled by a trade union and supported by botha public service and a private industrycompany to deliver humanitarian help toanother part of the world.”

As one of the vehicles was powered by aPerkins diesel engine the FBU contactedPerkins and requested its help. Along with afinancial donation Perkins supplied a basketof service parts for the engines. Thecompany also gave the team a list ofdistributors in every country which thevehicles would travel through andinstructed these distributors to support anyrequests for assistance.

The engines proved to be extremelyreliable with the only vehicle breakdownsbeing electrical faults.

Marion King, marketingcommunications manager at Perkins said:“We were delighted to be able tosupport such a worthwhile humanitarianproject.

“After meeting Adrian Clarke, whoexplained the background to the trip, weimmediately agreed it was somethingPerkins wanted to support. Oursponsorship committee decided to assistwith the cost of the trip but we alsowanted to help ensure the vehicles made itto their final destination.

“We spoke to our distributorsthroughout Europe and the Middle East andthey all agreed to provide assistance to the

team throughout their trip.“We were delighted to hear both

vehicles had been delivered safely and thatthe Perkins engine had performedextremely well throughout the journey.”

Mr Clarke said: “Both Perkins Enginesand Cambridgeshire Fire and RescueService should be congratulated on theirsupport of this life saving project and theyshould be proud that they employ peoplewho not only talk the talk on diversityissues but that they are also prepared towalk the walk with their individualactions.

“The fact is that these fire appliancesthat served the communities ofCambridgeshire are now carrying onwhat they were designed to do and arehelping to save lives once again.”

Epic trip: The vehicles continue their long journey through Turkey (left). The FBU members showlocal representatives around one of the engines (right). The two engines are ready for duty (below).

12

powernews_feb07 1-17.qxd 28/2/07 14:38 Page 12

powernews I 7 5 t h a n n i v e r s a r y

1514

“Where there is no vision, people perish...” - Frank Perkins

1932From humble beginnings inPeterborough, Frank Perkinslaunched his first engine – the4 cylinder Vixen.

1933The first full year saw 35engines produced and a majormanufacturer, Commer Carsalready taking engines.

1936Perkins grows in stature andvolume, becoming a fullmember of the Society ofMotor Manufacturers andTraders (SMMT) and produces556 engines during the year.Charles Chapman – technicaldirector, completes his designsfor the P4 and P6.

1937Many years ahead of thecompetition the P4 and P6engines emerge from theQueen Street headquarters.

1946Between 1937 and 194612,000 engines were built,most destined for marine use.

1947Perkins opens its new Eastfieldplant on November 10.

1953Now a public company andgrowing the businessoverseas, Simpson and Co ofIndia becomes the first ofmany subsequent licenseesstretching from Latin Americato Asia.

1959Perkins was acquired by itslargest customer Massey-Ferguson and Frank Perkinsretires from activemanagement of the companybearing his name.

1960As successor to the P6, the6.354 heralds a new era ofrapid sales growth into manyapplications and 2 millionengines nears.

1964The iconic 4.236 engine,which went on to powermore than 4.5 millionmachines throughout theworld, is launched.

1965Launch of the V8.510 and anew era of track enginemanufacture begins.

1967Aged 78, Frank Perkins passesaway peacefully at his home inPeterborough.

1969Annual worldwide productiontops 350,000 units establishingPerkins as a leader in itspower sector.

1976With overseas volume added,production ramps to 500,000for the first time.

Powernews sets out key milestones on the Perkins journeyfrom humble beginnings in Peterborough to a global business.

>>

Early beginnings: building engines at the Queen Street factory in Peterborough.

1984 With the acquisition of RollsRoyce Diesel International,later to be known as PerkinsEngines (Shrewsbury) Limited,Perkins gains a strongpresence in the UK truckmarket, military vehicles andlarger gen-sets.

1985Perkins celebrates theproduction of its 10,000,000engine while Prima, theworld’s first truly high speeddirect injection engine, headstowards production.

1987Production of “Series” offhighway engines begin.

1993New parts distribution centreopened in Manchester to backthe promise of cost effectivesupport on a global scale.

>>

powernews_feb07 1-17.qxd 28/2/07 14:38 Page 14

powernews I 7 5 t h a n n i v e r s a r y

1716

1994Perkins acquires Dorman Diesels,renamed Perkins Engines (Stafford)Limited and continues to grow in thediesel and gas power generationsector.

1998 Caterpillar Inc acquires Perkins EngineCompany Limited for US$ 1.3 billion,creating the world’s largest dieselengine manufacturer.

1999Perkins launch its New 1000 Seriesrange with more customer benefitsand emission compliance.

2001Launch of the super quiet Tier 2, 400Series engines along with the 1100

Series range of 3,4,6 cylinder enginesoffering more customer choice withelectronic or mechanical routes toemissions compliance.

2003Getting closer to customers in SouthAmerica, a manufacturing facility isopened in Curitiba, Brazil. In thesame year equipment goes into a newfacility in Griffin, Georgia, USA for themanufacture of 400 Series engines inits major market.

2006HRH Duke of Kent visits PerkinsShibaura to present another Queen’sAward to Perkins, this time for oursuccess with 400 Series engines. AsPerkins enters its 75th year, the newtrack 8 is installed in Factory 2 inpreparation for producing the awardwinning engines of the future.

>>Perkins’ logo:

the marque of excellence

Today it is instantly recognisablearound the world but the Perkinslogo has an interesting history of itsown – having, like the company,continually evolved over the past 75 years.

In the early years the companyname was displayed simply and inblock capitals, but in 1938 the firstsymbol – a shield bearing a stylised‘P’ with a laurel wreath and the wordDIESEL – appeared.

Soon after a new symbol wasproposed. It is thought LaurieHancock, who was responsible forthe company’s publicity andadvertising, was its designer.

The new logo took the form of thefour circles and the diamond stillused today.

There have been variousexplanations as to the symbol’smeaning, but in 1982 Laurie Hancockwrote:

“I personally designed the present‘sign’ or ‘symbol’, denoting the fourmen and a boy (who formed theoriginal company), namely CharlesWallace Chapman, George DerekPerks, Francis Arthur Perkins andCaptain Alan Richardson. The boy inquestion was Edward Marvill.”

The symbol had a thin outline,with the stylised ‘P’ in the centre. Itwas used by itself and the companyname appeared in a heavy italic scriptfor some years.

The use of the simple symbol withthicker outline and always with the‘Perkins’ in set script and to set rulesand procedures came in the 1970s.

The Perkins logo now forms oneof the most long-lived, well-knownand respected identifications inengineering today.

Massey Ferguson has introducedsignificant new features to ten models inits mid range 90 – 150 hp MF 6400 andMF 7400 Series tractors.

All models are now powered by thelatest generation, common-rail and fourvalve per cylinder engines, completingMassey Ferguson’s introduction of Tier IIIengines to the complete 90 – 215 hp MF6400 and MF 7400 ranges.

Laurent Pernin, Massey Ferguson’sgeneral marketing manager, medium andhigh horsepower tractors, said: “These arevery advanced machines featuring the bestengines, transmissions and front linkage inthe industry and a comfortable cab offeringan incredibly low noise level. The machinesare functional and a joy to drive, offeringperformance and features that will makeany user proud to own one.”

All new models in the MF 6400 and MF7400 Series are equipped with the latestgeneration four- and six-cylinder Perkinsengines and new SisuDiesel four-cylinderunits in the 115 hp MF 6460 and 125hpMF 6470 models. All offer exceptionalairflow with four valves/cylinder withcommon rail fuel injection and electroniccontrol.

These new power units comply withthe latest Tier III emission regulations. Atthe same time Massey Fergusonengineers have taken the opportunity toalter engine characteristics to providemore power and torque, about 10hp ofextra power lower at lower enginespeeds and about a 20hp boost for PTOand transport work.

The flexibility of these powerful enginesensures all models have superb power-to-

weight ratios, ideal for modern businessesthat require a versatile machine capable ofcarrying out a wide range of jobs.

The engines are now encased under asleek, new bonnet. This practical designpivots at the rear and rises up fully. Onsix-cylinder models the air cleaner andnew cooling package now also foldforwards and upwards, offering plenty ofroom for cleaning and servicing these, aswell as the main radiator.

While the MF 7400 continues to offeroperating flexibility with its Dyna-VTcontinuously variable transmission, all newmodels in the MF 6400 Series are nowequipped with Dyna-6 Eco transmission.This design has very low driveline losses,which ensures maximum power andtorque delivery to the wheels and PTO,combined with good economy.

Advanced machiningMassey Ferguson has boosted ten models in its mid-power rangethrough a series of new features and state-of-the-art Perkins engines.

powernews_feb07 1-17.qxd 28/2/07 14:38 Page 16

powernews I n e w s

BRIEFING

Sales of Perkins’ Extended ServiceContracts (ESCs) – designed to givecustomers added peace of mind andprotection against unexpected repair costs– are really gathering momentum sincetheir launch just four months ago.

Existing and new owners of Perkinsengines can purchase ESCs through thePerkins Distribution Network.

An ESC covers the costs of defectivereplacement engine parts, repair timelabour and travel time.

It provides customers with long-termpeace of mind, protection againstunexpected repair costs and the globalsupport of authorised Perkins distributors.

ESCs cover Series – 400, 800, 900,1000, 1100, 1300, 2300, 2800 and now4000 engines. They are also available forIndustrial or Electric Power Generationapplications.

The first ESC was sold by UTCEngineering to its sister company UTCLeasing, which leases and rents outgenerator sets. The set was manufacturedby Ghaddar Machinery in Lagos andcontained an 1104 Series engine. Thegenerator, which is currently being leasedto First Bank, Lagos Nigeria, has an ESCfor four years, 3,500 hours.

Soon after the launch of the 4000 SeriesESC, UTC Nigeria and Perkins accountmanager Matt Rayson announced the saleof an ESC for a 4012 engine operating inNigeria.

There have been many other notablesuccesses with Canadian distributorPerkins Quebec Maritime (PQM) sellingfour 1104 ESCs to local genset OEMDetroit Diesel. The contracts will provide

the customer with five years peace ofmind and protection from the cost ofunexpected engine failure.

Steve Bloodworth, Perkins’ ESCproduct manager, said: “PQM made greatrevenue from this sale, but it is after theESC has been sold that the benefits forPerkins distributors really kick in. They willenjoy increased parts and service revenuefrom any claims, plus they will sell moremaintenance parts because customersmust buy genuine for the duration of thecontract.”

Meanwhile Spanish distributorModipesa has sold 25 ESCs to end usersrunning gensets manufactured by a varietyof OEMs, including Gesan, Himoinsa,Inmesol, Franvicar and Internaco.

Its sales were the first in Europe andprotected the smallest engines in Perkinsproduct range - the 400 Series.

Jacobo Alfaro, Modipesa productsupport, said: “Using our customer basewe have focused on three or four smallcustomers to launch this revolutionaryscheme. Smaller customers can give youquicker response. It is essential to have apool of examples to show big customershow this can work and give quotes fromend users.”

Germany’s BU Power Systems has alsojust successfully sold Perkins’ first ESC foran industrial application. The ESC willcover the 403 Series engine, which ispowering a Weidemann 1130CX - acompact construction application.

An ESC can be bought at any timeduring the standard warranty. • To find your nearest distributor visitwww.perkins.com.

With sales of Extended Service Contracts gatheringmomentum, Powernews explains how they will offervalue for money AND greater peace of mind.

18 19

Xtreme Manufacturing, Las Vegas, Nevada,launched its new 12,000-pound capacity, 67-footlift height XRM-1267 telehandler in January2006, one of the first machines of its sizeavailable in North America.

It is powered by a Perkins 1104C-E44TAengine –- ideally sized for this very big and long-reaching machine.

Xtreme is a customer of Perkins MasterDistributor Southwest Products of Phoenix,Arizona.

With its outriggers in position and the rearaxle locked, the XRM-1267 can take a 6,800pound load to its 67-foot maximum vertical (lift)height and 3,000 pounds to its maximumhorizontal outreach of 53 feet, 8 inches.Weighing 46,300 pounds, the XRM-1267measures 26’6”x8’6”x8’11” when stowed.

This telehandler uses a heavy-duty rollerboom and dual hydraulic cylinders for improvedlift and control.

Powered by the 130-hp Perkins centre inlineengine, the XRM- 1267 features a three-speedpower shift transmission. The machine also hasfull-time planetary four-wheel drive, and four-wheel, two-wheel, and crab steering. Rear pivotsteering is available as an option.

Xtreme president Don Ahern said:“Telehandlers like the XRM-1267 are rapidlyreplacing straight-mast lift trucks in manyapplications because they offer equal or greaterlift, greater forward reach, and a superior abilityto traverse uneven ground.”

Standard equipment and functions –- allpowered by the Perkins engine – include directdual-control hydraulic valve actuation, rear axlestabilisation, a back-up alarm, and auxiliaryhydraulics. In the cab, adjustable controls and asuspension seat also come standard. With itscommon-fit Quick Attach system, various

Xtreme measuresattachments can be used on the XRM-1267,including the standard, 10° side tilt carriage, and45° swing carriage; pallet, lumber, and block forks;utility and concrete buckets; a 15-foot truss boom,and a wallboard/sheet material handler.

With Ahern’s commitment to quality, andXtreme’s growing reputation for value and ruggedreliability, it’s no surprise that the Xtreme linefeatures Perkins diesel power as standardequipment.

“There is always a market for quality,“ Ahernsays, “and we’re working hard every day to makesure Xtreme is the leader in that market. Solidmachines, best-in-class components, andcustomer-focused service are the things that gotus here, and we don’t intend to change any ofthem in the future.

“We had a lot of experience with Perkinsengines in our rental machines,“ said Ahern, whoalso owns Ahern Rental, a major western-U.S.equipment rental company. “And we are wellsatisfied with their quality and performance, aswell as their reliability under the rugged conditionsencountered by rental equipment.

“Let’s be honest, folks who rent equipmenttend to work it hard and not pay much attentionto things like maintenance. Perkins enginesdelivers under those rugged circumstances yearafter year, and that’s one of the reasons you’ll findthem on Xtreme machines today.

“Almost as important, though,“ he says, “is thesupport we get from our Perkins MasterDistributor, Southwest Products. Tom Haney andthe support staff of Southwest Products have beenkey players in helping us develop our productlines.

“And, of course, we know we can depend onthe Perkins service network to be there when weneed them wherever our telehandlers and forkliftsmay be used.”

Main picture: Xtreme’s XRM-1267 telehandler,powered by a Perkins 1104C-E44TA engine, inan advertising ‘pose’.

Smaller picture: Perkins Master Distributorpresident Tom Haney (left) and XtremeManufacturing’s president Don Ahern stand infront of another Perkins-powered Xtrememachine, the XRM-995 Reachmaster.

Taking the stand: Perkinsengines were packaged ingensets on the Pramac stand.

Matelec, the biennial exhibition for powergeneration, lighting and small constructionequipment took place at the Fiera de Madrid,last year. One of the best shows in Europe forthe Power Generation industry, virtually allPerkins’ Spanish OEM’s were in attendance.

Perkins engines were packaged in 19 of the 65gensets on show. This equated to a Perkinspresence on nine of the 21 stands including FGWilson, Atlas Copco, Gesan and Himoinsa.

In 2006 the power generation industryprovided Perkins with around 13,000 enginesales in Spain, up from 5,000 in 2004.

Perkins on show

Ready to deliver: The team at UTC Engineering.

powernews_feb07 18-28.qxd 28/2/07 14:45 Page 1

20 21

Perkins is to invest £30 million increating a world-class, global crankshaftmachining centre at its Peterboroughheadquarters.

“This is excellent news for Perkinsand for Peterborough,” said Perkinspresident Hans Haefeli. “What a greatway to begin celebrating our 75th year.This commitment and investment willensure a stronger future for employeesand continue to build on ourentrepreneurial heritage as an innovativediesel engine manufacturer.”

Through the deployment of highlyautomated benchmark technology, thenew state of the art facility will increasecrankshaft manufacturing capacity by 100per cent and represents a step change inmachining operations at Peterborough.

The facility begins production in 2008producing over a quarter of a millioncrankshafts a year when at full capacity.

The centre will be capable ofmachining any crankshaft up to 1m inlength in either iron or steel, with theimmediate intent being to producecrankshafts to support the global Perkinsbusiness requirements.

“We are developing a facility that willgive our customers the best deliveredquality yet and will achieve a flexible

world class solution that will be theindustry benchmark for crankshafttechnology and automation in theworld,” Mr Haefeli added.

There are also significant safety andenvironmental benefits to the newfacility. For example the completeelimination of heat treatment processwill decrease energy consumption. Usingleading edge technology it will deliverhigher speed processes while extendingtooling life. Smart supply chainperformance also delivers lower freightcosts.

Increased flexibility and velocity tomeet changing demands is key forPerkins’ customers, and this investmentwill extend Perkins’ ability to meet theseneeds.

“With the challenges faced by manyBritish engineering companies over thelast few years it’s great to be able toshow our commitment to continuemanufacturing in the UK,” Mr Haefeliconcluded.

World-class facility: Perkins’ state of the artcrankshaft machining centre will begin produc-tion in 2008.

powernews I q u a l i t y p r o d u c t s

How a £30 million investment will help to keep Perkins at theforefront of off-highway engine manufacturing technology.

futurebuilding for the

powernews_feb07 18-28.qxd 28/2/07 14:45 Page 3

Half century of partnershipRight: Celebrating 50 years of working

together are Perkins’ GiancarloMeneghini, Italian Office General

Manager and Giacoma Venieri, theowner and president of VF-Venieri.

Other pictures: Venieri’s earthmovingequipment is powered by

dependable Perkins engines.

23

A thriving partnership betweenMotori Perkins SpA and earth movingmachine manufacturer Venieri, which haslasted for 50 years, was celebrated inNovember.

Venieri, one of the first Perkinscustomers in Italy, was established in1947, when the company’s founderFerdinando Venieri, his brother and ahandful of employees started to buildagricultural tractors. Venieri later becamea key name in construction equipment inItaly, synonymous with earth movingmachines.

Since the first diesel engine, a PerkinsP3, was supplied to Venieri in 1956, thetwo companies have established a closeworking relationship.

In 1985 Venieri helped Motori PerkinsSpA celebrate the production of its tenmillionth engine, and recently the twocompanies have worked through theemission level legislations up to thecurrent Tier 3 with the Perkins 6cylinder engine 1106D, which featuresACERT technology.

Based in Lugo, the company produceswheeled loaders and rigid and/orarticulated backhoe loaders, and is todayowned and managed by Giacoma Venieri,nephew of the founder.

Perkins is the sole engine supplier forVenieri’s equipment, with the companytaking several hundreds engines per year.These engines include the 404C-22, the

804C-33T and the 1100 series.Speaking about the importance of the

long-standing partnership with Venieri,Lorenzo Lampugnani, account managerat Motori Perkins SpA, said: “There isgreat cooperation between us on themachine development – thanks to our

application engineering, to the pre-service, and once the machines are in thefield they can rely on our servicenetwork.”

He continued: “Over the past 50 yearswe’ve built a strong partnership andwe’re looking forward to working withVenieri for another 50 years.”

Venieri is celebrating 50 years in business, and was one of Perkins’ first evercustomers in Italy. Here, Powernews reflects upon a partnership that has servedto propel the Italian operation to its current pre-eminent position.

ORIGINS OF POWER

“Over the past 50 yearswe’ve built a strongpartnership and we’relooking forward to workingwith Venieri for another 50 years....”

powernews I c u s t o m e r p r o f i l e

22

powernews_feb07 18-28.qxd 28/2/07 14:45 Page 5

powernews I m a r k e t s

25

Perkins’ presence in Canada ismanaged by three Master Distributors,one in the west, one in the central, onein the east.

This may not seem a startling fact, butCanada is the world’s second largestcountry, smaller than Russia and a littlebit larger than the U.S. and China.

Thus, says Kris Neal, Perkins regionalmanager who is based in Toronto, eachof these three Master Distributors coverhuge amounts of Canadian territory. Andthey cover widely disparate markets,some of them quite specific to Canada(forestry, oil fields, fishing and more).

The Master Distributors are DiPerkCanada, based in Vancouver, Province ofBritish Columbia; Diesel Distribution,based in suburban Toronto, Province ofOntario; and Perkins QM (Quebec-Maritimes), based in suburban Montreal,Province of Quebec.

Neal says that it’s important to notethat all three of these Perkins MasterDistributors are relatively new, havingbeen formed through buyouts of theprevious Master Distributors in the pastfew years.

While there is a great deal of diversityamong them, one thing that PerkinsMaster Distributors have in common isthat business today is good and lookingup.

“High prices for oil and gas have setoff a black-gold rush in the westernprovinces served by DiPerk Canada.

Population growth, strong agricultureand construction markets, and a growingmining industry are fuelling businessopportunities in the area served byDiesel Distribution. And Montreal, too, ishaving its own renaissance,” Neal says,“the city is rebuilding highways,expanding its airport and constructingtwo major hospitals.”

Forestry (and thus for Perkins, forestryequipment) is a market that extends allacross the nation of Canada. Canada isthe largest exporter of forestry products,accounting for about 20 percent of theworld’s total.

The most compelling story, however,is oil. Extracting oil from tar sands inNortheast Alberta Province – in thegeneral environs of Edmonton – is anexpensive process, but high prices havemade the investment worthwhile.

A growing number of Perkins enginesare finding their way to the oil fields insuch equipment as generator sets, liftequipment, heaters, light towers, smallconstruction vehicles and the like. Thismovement of equipment north, to the oilfields, is also generating service andsupport business there.

The oil boom of course has alsobrought oil field workers to the area,resulting in a need for more houses, allcontributing to new businessopportunities for DiPerk Canada.

While the oil boom is having a positiveimpact on business, so is another event:

Geographical and cultural differences impact enginemarkets in Vancouver, Toronto and Montreal, so operatingin the world’s second largest country presents somediverse challenges for off-highway manufacturers andsuppliers alike. Here, Powernews highlights some of thekey issues and opportunities in a vital marketplace.

The 2010 Winter Olympic Games to behosted by Vancouver.

“The Olympics will help our business,”says DiPerk Canada marketing managerIan Laidlaw. “There are countless newconstruction projects going on now; newstadiums, new roads, new housing. All ofthis work requires power, and Perkins isbenefiting from it.

“The equipment rental market in theVancouver area is flying high now,”Laidlaw says. “Vancouver has alwaysbeen a destination city because of ourscenery and location on the PacificOcean and also very near the RockyMountains. But because of the Olympics,Vancouver’s profile is raised even more.We’re benefiting from that.”

While the area served by DieselDistribution doesn’t have quite the oildeposits or a Winter Olympics to boostits economy, there are plans to revitalisethe city’s waterfront and repair 300bridges in southern Ontario over thenext five years.

Diesel Distribution business unitmanager Kevin Stratton says that Ontarioprobably has the broadest economic basein Canada.

“The real drivers of our business forDiesel Distribution are the boomingmining industry, the strong constructionand agricultural industries and the factthat our OEM customers are lookingmore globally, beyond North America, tosell their products.”

Diesel Distribution’s service areaextends north all the way to the ArcticCircle (as does DiPerk Canada’s).

“Our business is concentrated in themore heavily populated areas of Ontariothat are just north of the U.S. border,”Stratton says. “But we do have significantbusiness in Manitoba – in particularagricultural equipment manufacturers –and in pockets of the north countrywhere there is significant forestryactivity.”

Forestry is also a very significantmarket in the northern parts of theProvince of Quebec, as is thecommercial fishing industry in theMaritime Provinces, New Brunswick,Nova Scotia and Prince Edward Island.The snow grooming machine market incentral Quebec is also important.

“Canada is diverse – our people, ourmarkets. We have two official languages,English and French,” says Perkins QMindustrial manager Danny Savard. “But,because the country’s French populationis centred here, most of our business isconducted in the French language.

Canada is often referred to as“Canada, two nations, one country,” aterm that has sparked a significantamount of controversy. Canada’s totalpopulation is 32.8 million, of which7,000,000 are French-speakingQuebecois. Montreal has a Frenchflavour and the architecture and lifestyleis more similar to a European city than a

North American one. Most street andbusiness signs in Montreal and Quebecare in French.

“Every piece of marketing, every letteror name on our trucks has to have bothlanguages,” Savard says. “But we arehappy to do it because we believe it isvital for us to maintain our identity andour own sense of purpose.”

Perkins’ potential for growth inCanada is excellent, because Canada, theplanet’s second largest country, is thrivingwith a stronger currency, a strongereconomy, and is coping well with thedemands of diversity.

Pictures facing page from top: The Province of Alberta, where oil is mined,not pumped;

Cities in the French-speaking Province ofQuebec are very European; this is the PlaceRoyal in the City of Quebec.

The Toronto skyline, with Lake Ontario in theforeground. The Canadian National Tower,middle, is the tallest structure in the world;

Pictures this page: The Master Distributor map showing the areas covered by Perkins Canada West (ingrey), Diesel Distribution (in blue) andPerkins Quebec-Maritim (in red).

24

Spotlight on Canada

powernews_feb07 18-28.qxd 28/2/07 14:45 Page 7

27

powernew

sI an

d fin

ally

Victory lap: Powered by Perkins, the Moretti team races to victory.

Perkins’ 1006.6T has helped powerMoretti to its third consecutive win atItaly’s Tractor Pulling Championship.

Pitted against the likes of 8.3 litreengine tractors the Moretti team’sLandini tractor, fitted with a Perkins1006.6T, edged out the rest of the fieldto take the winning prize.

The championship, which wasdecided at the end of 2006, had beenclosely fought throughout the year.

Thanks to wonderful reliability, plus anumber of small changes on the tyreswhich were carved by hand, and othervital components, the Moretti Team

managed to maintain its winning ways. Throughout the championship the

team won three out of ten races andachieved a number of podium finishes.

Delighted at achieving its thirdconsecutive championship the MorettiTeam thanked all those that hadcontributed to its success.

This included Perkins’ involvement,with the engine lasting for 15 races and30 intensive performance tests on therig, with no changes.

The Perkins engine proved to be veryreliable, with some additions made bythe Moretti team - one of Perkins’ main

Italian dealers, looking after ARGOcompanies on pre-service.

Incredibly the third championshipwas secured with the team spendingonly 3,000 working hours preparing forthe races, in addition to its normal dailyactivities in support of its customers.

To celebrate the Moretti team’ssuccess Perkins organised a party duringthe EIMA show in Bologna. As ElvioMoretti autographed 250 pictures,people gathered to watch a videodepicting highlights from thechampionship.

Pulling power

powernews I c u s t o m e r p r o f i l e

Snow business: Baumann, supported by Perkins, at work in tough winter conditions.

It’s three wins in a row for Moretti as a Perkins 1006.6T engine helpspower the team and its tractor to another championship success.

Sideloaders and multidirectional forklifttrucks produced by Baumann in Cavaion,Italy, are in operation all over the world.

Since the company was formed in 1969Baumann Sideloaders has cooperatedclosely with Perkins to meet its customerdemands.

Powered by Perkins’ 1104D and 1006Delectronic engines, the close cooperationbetween both companies has enabledcommon field research and test runs to beundertaken on products, often ahead ofother manufacturers.

Over the years Baumann has becomeassociated with handling bulky goods innarrow spaces and is well respected for itsperformance and knowledge in this sectorof material handling.

The development and the productionfacilities for Baumann sideloaders arelocated in Cavaion. Today the completerange of sideloaders – 3 to 45 t loadcapacity with combustion engines; electricdriven sideloaders from 3 to 7 t and themultidirectional forklift truck available with

diesel or LPG engines, are produced in theCavaion facilities.

The main markets for sideloaders havetraditionally been the timber and steelindustries, but recently they have beenused in plastic and concrete handling,enabling companies to handle their goodsfaster and with greater safety.

A strong distribution networksupported by the experienced Cavaionsales department is able to offer standardand special solutions for material handlingdirectly on site, while its continued growthhas enabled the company to invest inmore efficient production processes andexpand its after-sales network.

Baumann’s ongoing training of itsservice engineers, overnight spare partdeliveries and reliable components hasalso helped to reduce breakdowns andkeep the trucks on the road.

Today Baumann is one of the leadingsuppliers in the sideloader market, settingtrends and standards, as well as providingprofessional support.

The Italian job

26

Powernews reports on arange of Perkins-poweredmachines made in Italy thatare proving their worth inlocations all over the world.

powernews_feb07 18-28.qxd 28/2/07 14:45 Page 9

powernews_feb07 18-28.qxd 28/2/07 14:45 Page 11