March 24, 2015

Company Updates Launch

Webinar Tips for Attendees

• You can connect to audio using your

computer’s microphone and speakers.

• Or, you may select “Use Telephone”

after joining the Webinar.

• All lines will be muted to avoid

background noise.

• You can ask questions at any time by

typing them into the Questions Pane.

Featured Speakers

Greg CastleSenior Business Development

Manager at Glassdoor

greg.castle@glassdoor.com

Jennifer JohnstonSenior Director #dreamjob

Marketing at Salesforce

Sarah Boutin#dreamjob Storyteller

at Salesforce

Agenda

• Why Company Updates

• Features and Benefits

• Using Company Updates

• Salesforce Best Practices

• Live Q&A

Social Media Matters!

5

HIREDSuccessfully

withSocial Media

73% 42%

COMPANIESsay that

Candidate Quality

Has Improved

sayIt Takes

LESS TIMEto Hire

20%

What Clients Told Us

6

Ability to easily communicate with interested candidates

Passive candidate outreach

Improved transparency and candidate engagement

Dedicated social outlet for job seekers

Introducing Company Updates

7

Introducing Company Updates

8

iOS Mobile Web

Where Are Company Updates?

9

Hootsuite Integration

1

0

Key Benefits

1

1

Communicate with millions of motivated active and

passive candidates on Glassdoor

Build and foster a community of job seekers who

have signaled interest in your company

Dedicated social media outlet for recruiting and

employer branding (unlike FB, Li)

Promote immediate hiring needs as well as

company culture and events

How Will Our Offering Be Unique?

1

2

• Single-minded focus on talent acquisition

• Companies can leverage/promote content that is

unique to their Glassdoor profile

• Neither CareerBuilder nor Monster have similar

functionality

What We’ve Seen So Far

1

3

IMPROVEMENTin follower acquisition

INCREASEin time spent on overview page

14%

16%

The Salesforce Strategy: Tell Our Story

WHY:

Glassdoor has huge momentum & influence!

Traffic to our Glassdoor Profile is:

10X traffic to our LinkedIn Careers page

2X traffic to our own careers site

WHO:

Who are you talking to?

WHAT:

What kind of content should you post?

WHEN:

When should you post?

Where do you find awesome content?

WHERE:

HOW:

How do you make your posts compelling?

Drumroll please…

Approaching

1M impressions + 1,940 clicks +

12.5K followers + 1 hour per week =

AMAZING BRAND AWARENESS

AND THE RESULTS:

Questions?