L U X U R Y L I F E S T Y L E M A G A Z I N EM E D I A P A C K

Bonds between brand and consumer

Clients and customers in conversation

Your most valuable audiences

Great content as a powerful sales tool

buIlDIng EngAgIng REACHIng CREATIng

lIvIng readers are affluent, sophisticated and appreciate the finer things in life:

Source: GB TGI 2018 (Oct 2016 – Sep 2017). Base: City Prosperity, Prestige Positions, Country Living, Suburban Security and Domestic Success Mosaic Scotland Groups.

O U R A U D I E N C E

They are fInAnCIAlly sounD...

Nearly twice as likely to have £100K+ in savings/investments than the average Scot.Family income is 30% higher than the Scottish average.

They enjoy HolIDAys & sHoRT bREAKs...57% have taken two or more trips in the last 12 months.59% are planning to book a holiday or short break in the next 12 months.Scotland is a favoured choice, as well as more far flung destinations.Skiing, city breaks and cruises are popular.

Food and Drink is a passion, REgulARly DInIng ouT...

lIvIng readers account for a third of all of Scotland’s champagne drinkers.More than twice as likely as other Scots to order wine through

a specialist club or mail order.64% regularly purchase organic, free range, fair trade or

premium food and drink products.

High end on the HIgH sTREET...59% more likely to be found shopping in high end department stores such as

John Lewis, Harvey Nichols, House of Fraser and so on.

They drive PREMIuM vEHIClEs...88% more likely than the average Scot to drive a luxury brand car (Audi/BMW/ Jaguar/Land Rover/Lexus/Mercedes-Benz/Porsche/Range Rover).42% bought their last main car from savings, spending around 25% more than the Scottish average.

They enjoy HolIDAys & sHoRT bREAKs...57% have taken two or more trips in the last 12 months.59% are planning to book a holiday or short break in the next 12 months.Scotland is a favoured choice, as well as more far flung destinations.Skiing, city breaks and cruises are popular.

Discover sERIEs

Getting to KnoW you

ByDEsIgn

Putting the spotlight on different businesses in and around your area,

featuring local companies, from retail and hospitality to entertainment and services.

Interviews with business owners that allow readers to learn about your

products/services, and also the people and ideas behind them.

A focus on the many different types of designers who base their business

in your area, including fashion, furniture and much more.

O P P O R T U N I T I E S F O R Y O U R B U S I N E S S

Each edition of the magazine will carry advertising specials including:

Here at LIVINGmagazine we aim for quality and excellence at every level.

We insist on compelling writing and stylish design because we believe that only the best is good enough for our readers.

And that insistence on quality means that if you choose to advertise with LIVING, your adverts will always sit among the finest features in a title that is designed to the highest standard.

We strive to produce a magazine that people genuinely want to read, one that they will spend time with. They will keep it on their coffee table for weeks and share it with family and friends. It won’t be skimmed through quickly and tossed aside like so many of our competitors. That means that you can be sure your advert will be seen time and time again over an extended period of time.

And it’s not simply that it will be seen that is important – it’s that it will be seen by the right people. That’s because LIVING is delivered directly to the most affluent homes in your area. These are people with impeccable taste

and the disposable income necessary to buy the things they value most – including your products and expertise.

LIVING is a high-quality, glossy lifestyle magazine delivered to more than 20,000 of the most discerning households in each of our edition areas. We pride ourselves on providing fascinating features and listings covering arts, culture, food, quality

local businesses and interesting people.

We would be delighted to welcome you as an advertiser, and will always ensure your advert looks fantastic and sits next to only the finest editorial content.

We truly believe there isn’t anything as good as LIVING out there. So if you want to advertise with the best, become part of the LIVING family.

I look forward to seeing you on our pages in the future.

L U X U R Y L I F E S T Y L E M A G A Z I N E

ChaeSTRATHIEEditor

@LivingMagGroup

O U R A U D I E N C E

TAY&FORTHTay and Forth LIVING is a luxury lifestyle magazine delivered directly to the most affluent homes

across the whole Tay and Forth area.

T O P 5 M O S A I C G R O U P S :

PRESTIGE POSITIONS | COUNTRY LIVING | SUBURBAN STABILITY | DOMESTIC SUCCESS | CITY PROSPERITY

Population concentrationDots show LIVING coverage

CARNOUSTIE

INVERGOWRIEPERTH ROAD

NEWPORT

ST ANDREWS

ANSTRUTHERPITTENWEEN

WORMITTAYPORT

BROUGHTY FERRYMONIFIETH

LEUCHARS

ELIE

Full PageBleed: W 216mm x H 271mm* Trim: W 210mm x H 265mmType Area: 12.5mm in from Trim

DOuBle Page SPReaDBleed: W 426mm x H 271mm* Trim: W 420mm x H 265mmType Area: 12.5mm in from Trim

HalF PageSHorizontal: W 184mm x H 118mm Vertical: W91mmxH240mmBleed: None

QuaRTeR PageAdSize: W91mmxH118mm Bleed: None

Following the information in this document will help ensure the highest quality reproduction.

Page 1 of 2

eIgHTH PageAdSize: W91mmxH58mm Bleed: None

AccepTed file Types

supply your advert, at your desired size, as a press quality pdf. if that is not possible wemayalsoacceptadvertsas300dpi,cMyK JpGs

iMAGe scAliNG

images used in adverts must be cMyK andatleast300dpi(eganyimagesthatareup-scaledbyover100%inyourdesigndocumentshouldstillbeataneffectiveppiof300orover)

AdVeRTORiAl WORd cOUNTs

Full Page & DPS 700 wordsHalF Page HORIZONTal 350wordsQuaRTeR Page 160 words

images to be supplied with half page advertorials and upwards – please see preferredfiletypesonpage2.

Full page and DPS ads must be

supplied with bleed

*DESIGNERS&WRITERSa note to

A d V e R T s i z e s

t e c h n i c a l

supplyingLOGOS

ADVERTSfromSCRATCH A quick overview of the elements our creative team require

Company logo Vector logo preferred – plus any brand guidelines

Images Selection of good quality images

Reference material Links to previous adverts or marketing material for style

Any current offer(s) or Unique Selling Point (USP) This will create interesting and eye-catching ad content

Ideally logos should be supplied as vector graphics which means they can be scaled up or down in size without losing quality. Vector graphic file types will commonly have a .pdf or .ai or .eps file extension.

Alternatively, a high resolution .jpg file (see below) is also acceptable although these are not as easily editable for our creative team.

.GIF

.PNG

.AI

.AI

.PDF

.PDF

.EPS

.EPS

.PNG

.PNG

.JPG

.JPG.GIF

.PNG

.AI

.AI

.PDF

.PDF

.EPS

.EPS

.PNG

.PNG

.JPG

.JPGsupplyingIMAGES

If you are supplying images for an advertorial or advert please bear in mind they must be good enough quality for magazine print production. High resolution images will print better and a general rule is as long as your images are 2mb or over in file size then they will be of a decent quality.

Images taken from the the Internet are poor quality as the resolution required for web is much lower than for print.

Image files will have .jpg file extensions. .png and .gif files are unsuitable as this is a file type devised for web use and not print.

.GIF

.PNG

.AI

.AI

.PDF

.PDF

.EPS

.EPS

.PNG

.PNG

.JPG

.JPG

High resolution will print well. Low resolution will not print well.

Page 2 of 2

q u a l I t y o f e l e m e n t s

t e c h n i c a l

Full Page£1250

Outside Back cOver£1500

dOuBle Page sPreadP2 & 3£3000

HalF Pageshorizontal and vertical£750

Quarter Page£375

Series bookings and series discounts are available.

eigHtH Page£187.50

& p u b l i s h i n g s c h e d u l e

R A T E S

publishing schedule

sepTeMbeR Autumn

nOVeMbeR Winter

MARch spring

June summer

nOtes:

LIVING tay & Forth

Account Manager: Linda McCrabbeMobile: 07802 376 862 Email: lmccrabbe@dctmedia.co.uk

Head of Living Advertising: Pauline McCartMobile: 07833 241 581 Email: pmccart@dctmedia.co.uk

DC Thomson & Co. Ltd., 2 Albert Square, Dundee DD1 9QJ

©DC Thomson & Co. Ltd 2018