Building Engaging Apps to Retain Users

Agenda

• How mobile is today’s customer?

• What does this perpetual connectivity mean for marketers?

• How can marketers successfully build long term relationship with Customers?

Agenda

• How mobile is today’s customer?

• What does this perpetual connectivity mean for marketers?

• How can marketers successfully build long term relationship with Customers?

Your Customers

Customers have many devices

Source: IDG Mobile Survey

Base: US online adults (ages 18+) who use a smartphone Source: Online Benchmark Survey

Customers are online frequently…

55%

22%

13%

3%3%4%

Several times a day

At least Daily

At least Weekly

At least Monthly

Less than Monthly

Never

…And go online from many locations

Source: Nielsen

Your Customers are perpetually CONNECTED.

 

Agenda

• How mobile is today’s customer?

• What does this perpetual connectivity mean for marketers?

• How can marketers successfully build long term relationship with Customers?

To many, this means creating an appCategories of applications used on a Smartphone:

Marketers’ new imperative:

What yourcustomers

want

What theyactually

get

Shorten the distance…

…through personalized, utility-based experiences

Marketers can identify & create mobile moments

device to get what they want in theirimmediate context.

A mobile moment is a point in time and space when someone pulls out a mobile device to get what they want in their immediate context.

Mobile Moments:

Agenda

• How mobile is today’s customer?

• What does this perpetual connectivity mean for marketers?

• How can marketers successfully build long term relationship with Customers?

Enrich the ways you engage with your customers. 

Push Notification Deep Linking

Gamification

App Review

AnalyticsApp Updates

Push Notification

Deliver quick content• Push notifications that direct your customers to the specific product page.

• Don’t let your customer click around or inside the app.

Deep Linking

Connect with your users

• Deliver consistent and reinforcing messaging across third party websites.

• Remind, entice, and delight your customers always.

Gamification

Integrate with user’s social life

• Increase user engagement and retention by Gamification.

• Give them credits when they invite their friends and contacts to install an app.

Review

Generate highly qualified traffic

• Increase the overall user happiness.

• Show your customers that you care about their opinion. They love to be heard.

Performance Analytics

Analyze user interaction•Track your campaign-level performance analytics.

•Measure the impact of your mobile customer engagement efforts.

Don’t Let Down Your Guard• Retain your customers by executing regular updates.

• Continuous improvement of app is always appreciated by customers.

Latest Versions

New Approach to Customer Engagement & Retention

Customers today are perpetually connected, which has created a mobile mind shift.

A mobile engagement strategy can create mobile moments, and enhance customer touch points across all stages of the customer life cycle.

To succeed, use new capabilities to transform your engagement strategy and your business.

#getStuffDone