Building Digital Brand Authority for B2B Brands

17
Building Brand Authority & Thought Leadership via Digital for B2B Brands A suggested approach for Tech Consulting industry

description

Make an impact at the Zero Moment of Truth - 5 guiding principles for B2B Tech Consulting Brands to make an impact on digital.

Transcript of Building Digital Brand Authority for B2B Brands

Page 1: Building Digital Brand Authority for B2B Brands

Building Brand Authority & Thought Leadership via Digital for

B2B Brands

A suggested approach for Tech Consulting industry

Page 2: Building Digital Brand Authority for B2B Brands

Be impactfully visible when someone is searching for you!

Build your digital thought leadership through a brand personality

Showcase your success stories & tell the world how its done

Answer questions & share your opinion

Crowd-source solutions for your business challenges

Make an impact at the Zero Moment Of Truth (ZMOT)

Page 3: Building Digital Brand Authority for B2B Brands

Be impactfully visible when

someone is searching for you!

Page 4: Building Digital Brand Authority for B2B Brands

Dominate maximum possible real-estate across Google Search Engine Result Pages.

Aim to occupy multipletop ranks in a search

result, preferablywith author photos

Do not ignore Image Search

Page 5: Building Digital Brand Authority for B2B Brands

Dominate maximum possible real-estate across Google Search Engine Result Pages.

Aim to tell your story through videos that get

ranked on Google

If you have patents, make them visible on search engines

Page 6: Building Digital Brand Authority for B2B Brands

YouTube is the 2nd largest search engine in the world. Leverage that.

People do search for non Gangnam Style videos on Youtube!

So if you have video case studies,

corporate videos, testimonials, do make

them searchable.

Ideally own & customize your corporate video

channel or host a sponsored online TV

show for your domain

Page 7: Building Digital Brand Authority for B2B Brands

Be visible on LinkedIn’s People, Group & Company Search Results.

Encourage & incentivize all your

employees to connect their LinkedIn profiles

to your official company page.

Leverage on each of your employees as a

potential brand advocate

Page 8: Building Digital Brand Authority for B2B Brands

Build your digital thought leadership through a brand

personality

Page 9: Building Digital Brand Authority for B2B Brands

Provide the industry a face to associate your brand with.

HCL did this brilliantly with Vineet Nayar

advocating for them across multiple digital

platforms.

Page 10: Building Digital Brand Authority for B2B Brands

Showcase your success stories & tell the world how

its done!

Page 11: Building Digital Brand Authority for B2B Brands

Educate, empower & enable your customers and partners with the tools to help market you better

Salesforce has created a brilliant library on the cloud with case

studies, trends, tips & videos to showcase

their work + the successes of their

clients and partners

Don’t be over-protective of your

content and merely archive it.

Give it the wings it needs to fly and help you spread the word!

Page 12: Building Digital Brand Authority for B2B Brands

Answer questions & share your opinions

Page 13: Building Digital Brand Authority for B2B Brands

People need opinions & answers. Be the trusted authority to listen & share.

Be it questions about salaries, job

opportunities, technical problems,

competitive issues or even personal

questions about challenges working in

the industry.

Be a friendly voice, lend your ears, win the

market’s trust and gradually build your

influence.

Page 14: Building Digital Brand Authority for B2B Brands

Crowd source solutions for your business challenges

Page 15: Building Digital Brand Authority for B2B Brands

Tap on to the “wisdom of the crowds” harness their skills & make them feel involved.

You can evolve your relationships with your customers & partners

by involving them in your innovation

process.

Reward the good ones.

Page 16: Building Digital Brand Authority for B2B Brands

Be impactfully visible when someone is searching for you!

Build your digital thought leadership through a brand personality

Showcase your success stories & tell the world how its done

Answer questions & share your opinion

Crowd-source solutions for your business challenges

Make an impact at the Zero Moment Of Truth (ZMOT)

Page 17: Building Digital Brand Authority for B2B Brands

If the above did not make sense, I am sorry for wasting your time.

Call me & I will buy you coffee

+6590695123