Building Capability 2012- Content led marketing
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+ Content Matt Alder ©MetaShift 2012
description
Matt Alder runs a session on Content led marketing at our Building Capability Conference 2012
Transcript of Building Capability 2012- Content led marketing
+
Content
Matt Alder
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+@mattalder
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We have a problem!
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+What’s Changed?
Social Proof
Sharing
SEO
Mobility
Employer Brand
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+Social Proof
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+Social Proof
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Y = C *2^X
Sharing
+Professional Sharing
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+Social Graphs
+SEO
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+Mobility
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+Brand – Authentic Content
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+Brand – What most companies do!
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What, Where, When, How
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+What
Owned
Curated
User Generated (Two types!)
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+When?
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Awareness Attraction Persuasion Engagement
+How?
Original Content
Curated Third Party Content
Curated Internal Content
Internal Generated Content (Apps, Competitions etc)
Content Buckets
Individual Recruiters
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+Curation – Third Party Content
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+Where
+You Tube
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Sourcing Sharing &
Social
Branding & Findability
Advertising
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+Portability
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+Format
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+
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Free Resources
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+Free Resources
Webinar
http://bit.ly/Mattwebinar Whitepaper
Mobile Recruiting Guide 2012
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