Building Brand Strength to Conquer Crisis
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Transcript of Building Brand Strength to Conquer Crisis
![Page 1: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/1.jpg)
Five Tips for Building
Brand Strength to
Prevent Crisis
![Page 2: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/2.jpg)
1) Find Brand Ambassadors
![Page 3: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/3.jpg)
1) Find Brand AmbassadorsFind
clients/customers who believe in
your mission and your product and
who will stand behind you when
the going gets tough.
![Page 4: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/4.jpg)
2) Project Your Vision and Mission
![Page 5: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/5.jpg)
2) Project Your Vision and Mission
Defining your purpose and
positioning it as the key driver in your business will help
keep you and your business on track.
![Page 6: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/6.jpg)
3) Inspire Your Employees
![Page 7: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/7.jpg)
3) Inspire Your EmployeesGet to know your employees
and their interest and find a way to interject their passions
into their jobs or their jobs into their passions.
![Page 8: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/8.jpg)
4) Make
Google Work in
Your Favor
![Page 9: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/9.jpg)
4) Make
Google Work in
Your FavorInvest in google search terms relevant to your company, brand, and product. While it’s nice to have the top search result, there are still 9 other search results on the page.
![Page 10: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/10.jpg)
5) Build Relationships
![Page 11: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/11.jpg)
5) Build RelationshipsSimilar to finding
brand ambassadors, build relationships and partnerships
with businesses and organizations who
support your mission or who have missions you
support.
![Page 12: Building Brand Strength to Conquer Crisis](https://reader033.fdocuments.net/reader033/viewer/2022051816/547709afb4af9fe7248b45d6/html5/thumbnails/12.jpg)
For more information regarding crisis communications
and management, do not hesitate to contact the
Fallston Group at 410.420.2001 or by email at