Building Brand Equity with iBrams Brand Management

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    29-Nov-2014
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Learn how top brands are using iBrams brand management software to create consistently engaging customer brand experiences across media, languages, and locales.

Transcript of Building Brand Equity with iBrams Brand Management

  • 1. businessplan solutionpresentation www.ibrams.comTuesday, October 23, 12
  • 2. TODAYS AGENDA 01 INTRODUCTIONS/ABOUT US 02 BRANDING VALUE 03 INDUSTRY CHALLENGE 04 ONE TO MANY STORY 05 CREATING A MARCOM FRAMEWORK 07 HOW WE DO IT 08 STRATEGIC BENEFITS 09 CUSTOMER STORIES 10 DEMO 11 Q&A 2012Tuesday, October 23, 12
  • 3. ABOUT US Name change 2008 to iBrams GmbH & Co. KG HQ Frankfurt am Main 1999 2011 iBrams 5 released Founded 1995 Today Founding Principle: We help our customers in making their marketing processes more efficient and in consistently communicating their brand on an international level. HISTORY OFFICES www.ibrams.comTuesday, October 23, 12
  • 4. GLOBAL PARTNERS Austria Italy United Kingdom France Germany USA HISTORY OFFICES www.ibrams.comTuesday, October 23, 12
  • 5. brand value On average, Brand Value is 40 percent of a companys market capitalization 55% 25% Food & Drink Pharma 30% Automotive 40% average B R A N D VA L U E 15% Retail 70% 30% Luxury Financial Services 2012Tuesday, October 23, 12
  • 6. INDUSTRY CHALLENGE MARKETING INTEGRATION One of the biggest challenges for companies will be delivering a consistent message across all media outlets EFFICIENTLY... 2012Tuesday, October 23, 12
  • 7. ONE TO MANY STORY One Message Many Regions Many Regions Many Channels Many Channels Many Formats Many Formats Many Workows Many Workows Many Vendors Many Vendors Many Inconsistencies Many Inconsistencies Many Costs DO YOU WANT TO HEAR MORE About THE One TO MANY STORY? 2012Tuesday, October 23, 12
  • 8. BRand MARKETING integration WHAT - WHO - HOW event driven DATA driven EXECUTION MOVING the customer further down the purchase path 2012Tuesday, October 23, 12
  • 9. Brand Experience 300,000 + of skus online 2012Tuesday, October 23, 12
  • 10. Brand Experience 3 products in a banner 300,000 + of skus online 2012Tuesday, October 23, 12
  • 11. Brand Experience 3 products in a banner 100s fsi ts in an produc 300,000 + of skus online 2012Tuesday, October 23, 12
  • 12. Brand Experience A IL Sav i Add ngs o Ens Hom n mo EM ure eDe re t tha p ha t yo otCus n 300 ug t et t omerC prod na he u em are@ cts fo ails e r you mail.h Mem o o si