Building brand - B2B Marketing Leaders Forum APAC · 2019-05-24 · Building brand from the inside...

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Transcript of Building brand - B2B Marketing Leaders Forum APAC · 2019-05-24 · Building brand from the inside...

Page 1: Building brand - B2B Marketing Leaders Forum APAC · 2019-05-24 · Building brand from the inside out Aurecon’s journey B2B Marketing Leaders Forum 2019 ... company, but not aurecon
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Building brand from the inside outAurecon’s journey

B2B Marketing Leaders Forum 2019Twitter: @DanielleBond16

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Our agenda 1

2

3

Our Brand Journey

Aligning Marketing and HR

Telling our story through our People

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Our people as story-tellers

• Just Imagine

• Health & Safety Ambassadors

• Graduate campaign

• Media & PR

• Social media

• Engineering Reimagined

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2017 & 2018

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We are as diverse as we are dynamic As curious as we are clever

Engineering, re-imagined.


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