Building Augmented Reality experiences that matter to the mobile user

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    15-Jan-2015
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    Technology

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Presented at the Augmented Media Conference (Amsterdam, 27th May 2014). David Marimon, CEO Catchoom, gave an overview of: 1. Trends in Augmented Reality; 2. Use cases that have been success stories; and Five tips for a successful Augmented Reality campaign; and 3. Catchoom's product CraftAR: the ultimate AR toolbox.

Transcript of Building Augmented Reality experiences that matter to the mobile user

  • 1. David Marimon, CEO & Co-founder david@catchoom.com +34 654 906 753 Building Augmented Reality experiences that matter to the mobile user

2. Content Trends in AR Success stories CraftAR by Catchoom 3. Content Trends in AR Success stories CraftAR by Catchoom 4. From geo-spatial to vision-based 5. Smart Glasses 6. Smart Maintenance 7. Entertainment & Education 8. Actionable AR 9. Browsers Apps Content source Multiple Unique Download Once For each brand Experiences Limited scope Tailored & branded More than AR No Yes AR browsers vs AR apps 10. Trends in AR Success stories CraftAR by Catchoom Content 11. IKEA 2013 & 2014 Catalogues 12. Audi eKurzinfo 13. Glamour App 14. Window Shopping App 15. FotoFarma App 16. AR is the channel, not the end goal Invest in campaign promotion Provide clear Calls To Action Content is King Context is Queen 5 tips for success 17. Trends in AR Success stories CraftAR by Catchoom Content 18. We enable brands or publishers to link real objects directly to digital experiences. We provide Image Recognition and Augmented Reality tools for developers and agencies. Catchoom at-a-glance 3+ million scans every month 33+ million smartphones powered by Catchoom 19. sales@catchoom.com support@catchoom.com 20. 1.AR is here to stay and industry professionals will lead the way 2.AR is not the end goal: Actionable AR to move away from gimmicks 3.CraftAR is an easy to use AR content creation tool coupled with world best image recognition Takeaways