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Building and Unleashing Your Personal Brand in the Digital Age€¦ · Building and Unleashing Your...
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1 @markwschaefer Building and Unleashing Your Personal Brand in the Digital Age Mark W. Schaefer Author, Speaker, Podcaster, Consultant @markwschaefer THE FUTURE OF MARKETING IS YOU MARK SCHAEFER BUSINESSESGROW.COM
Transcript of Building and Unleashing Your Personal Brand in the Digital Age€¦ · Building and Unleashing Your...
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@markwschaefer
Building and Unleashing Your Personal Brand
in the Digital Age
Mark W. Schaefer
Author, Speaker, Podcaster, Consultant
@markwschaefer
THE FUTURE OF MARKETING IS
YOU
MARK SCHAEFER BUSINESSESGROW.COM
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@markwschaefer
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© Schaefer Marketing Solutions
Awareness
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© Schaefer Marketing Solutions
Engagement + Trust
Awareness
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Loyal, actionable
Engagement + Trust
Awareness
@markwschaefer
“Our research revealed that
consumers are increasingly
likely to have a negative
reaction to a company’s
attempt to earn their loyalty.”
- Accenture 2016 consumer report
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@markwschaefer #MakerCitySummit
TECHNOLOGY HAS
DRAMATICALLY CHANGED
CONSUMER BEHAVIOR
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@markwschaefer #MakerCitySummit
DO BRANDS MATTER?
@markwschaefer #MakerCitySummit
DO BRANDS MATTER?
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“I LOVE THE HANDS THAT MADE IT.”
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Loyal, actionable
Engagement + Trust
Awareness
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time
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© Schaefer Marketing Solutions
Loyal, actionable
Weak relational links
Engagement + Trust
@markwschaefer #MakerCitySummit
WE HAVE TWO CHOICES …
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@markwschaefer #MakerCitySummit
Hugged by a
BRAND
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@markwschaefer #MakerCitySummit
@markwschaefer #MakerCitySummit
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PERSONAL
BRANDING
IS THE FUTURE OF
COMPANY
BRANDING (AT LEAST PART OF IT!)
CAN ANYBODY BECOME KNOWN?
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@markwschaefer
“KNOWN”
“FAMOUS”
@markwschaefer
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@markwschaefer
“KNOWN” MEANS
• Presence
• Reputation
• Authority
@markwschaefer #MakerCitySummit
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@markwschaefer #MakerCitySummit
LESSONS
PLACE: A sustainable interest versus
“passion”
SPACE: Fashion videos = An open channel
CONTENT: 200 videos, 200 days
AUDIENCE: Big enough to matter
PERSISTENCE: Years before seeing a payoff
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@markwschaefer
PLACE (sustainable interest)
SPACE
CONTENT AUDIENCE
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Fanny Slater
What are you KNOWN for?
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@markwschaefer #MakerCitySummit
“Space” An un-contested or under-served niche
with enough people to matter
@markwschaefer
Suzy Trotta
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@markwschaefer
@markwschaefer
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@markwschaefer #MakerCitySummit
@markwschaefer
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@markwschaefer
@markwschaefer
Suzy Trotta
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PLACE (sustainable interest)
SPACE
CONTENT AUDIENCE
@markwschaefer #MakerCitySummit
WRITTEN
AUDIO
VIDEO
VISUAL
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@markwschaefer #MakerCitySummit
@markwschaefer
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PLACE (sustainable interest)
SPACE
CONTENT AUDIENCE
@markwschaefer
LORRAINE LOOTS
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@markwschaefer #MakerCitySummit
RESILIENCY IS MORE IMPORTANT
THAN GENIUS
CAN ANYBODY BECOME KNOWN?
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THE INTERNET IS
JUST BEGINNING
@markwschaefer #MakerCitySummit
IT’S YOUR TURN
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@markwschaefer @markwschaefer businessesgrow.com
@markwschaefer
Ask me anything at the Post-Presentation Huddle!
@markwschaefer
businessesgrow.com
