Building and Protecting your Brand in the Digital Age

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    27-Jan-2015
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    Business

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A joint presentation by Kelly & Co. Lawyers and Fusion. This is all 5 sections of the presentation.

Transcript of Building and Protecting your Brand in the Digital Age

  • 1. BRAND PROTECTION Lisa Jarrett 31 July 2008

2. What Is Your Brand? Entire Business Operations Specic products or services Company Names / Business Names- No property rights Apple Inc. 3. Overview - Agenda Business Names Company Names Trade Marks Domain Names Dealing With These Rights Branding Scams 4. Business Names State and Territory legislation requires registration ofbusiness names other than your company or personalname Failure to register your trading name is an offence inSouth Australia