Building and Maintaining Your Personal Brand
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Your personal brand is your professional identity. It's up to you to create and cultivate it. Today's social media offer new opportunities and a new urgency for personal branding. Learn how your colleagues have built their personal brands, and discover how you can build an effective brand for yourself.
Transcript of Building and Maintaining Your Personal Brand
It’s Your Brand
• Define yourself as an individual.• What do you want to be famous for? • Everything is part of the brand message.
What Your Colleagues Say
What do you find essential to building and maintaining a personal brand?
Discovering what’s unique about myselfBeing myself – sharing personal interestsExperience and exposure Focus and courtesyEnthusiasm and a well-defined niche
Social Media
Blogging: At least one blog post per week
Twitter: Listen, then join in
• Make a name for yourself• Contribute to conversations about the
profession• "Good content…on a regular basis”
Social Media
• Accelerate the spread of your brand• Make your brand more malleable• Are about doing, not about talking
Become the personyou want to be known as
Make Choices You’re Comfortable with
• Mixing in personal information• Attending and speaking at conferences• Professional organizations (like STC)• Dress and appearance• Diction and language
Discussion
• Describe examples in which personal brands were enhanced or damaged
• What about mixing your personal life (interests, opinions) with your brand image?
• As a professional, which social media will you use more? Less? Why?
Your Questions
