• Change is the new norm

• Build, measure, learn cycle

• Continuous Delivery is the new trend

• Organizations strive to reduce release cadence

• Blurred functions

Reducing the cost, time, and risk by delivering

incremental changes to users as early as possible

• Build the right thing

• Real project progress

• Reducing risk during release day

• Keeping your software fresh

• Continuous learning

You can't just ask customers what they want and

then try to give that to them.

By the time you get it built, they'll want something

new.

-- Steve Jobs

So the idea of Continuous Delivery is to deliver as

early as possible before your customer change their

mind.

“How long would it take your organization to deploy

a change that involved just one single line of code?

Do you do this on a repeatable, reliable basis?”

-- Mary and Tom Poppendieck

• The market value of a feature

ultimately goes to zero.

• Software depreciates over time.

• We need to keep our software

fresh.

• 1-4 weeks of “freshness”.

Build

Measure

Learn

Agile

development

Customer

development

Build Measure & Learn

Too Late

Build

Measure & Learn

• Analysts, marketing, coder, tester and operations

work as one team – remove the silos

• Focus on product’s success not department’s

success – no politics!

• Shorten the release cadence

• Start with continuous deployment

• Define metrics that matters and monitor

• Keep on releasing to production

• Move away from managing to coaching

• Continuously learn, continuously improve

• What ever happens keep on releasing

• It puts people under pressure and it forces

people to think about quality

• You will never get it right, you only make it better

than today

• Managing people limits creativity, it prevents

collaboration and it slows people down

• Managing large teams or many teams is even

harder

• Helps teams to release in short cadence