Building an effective mobile strategy - SJSU Oct 2014
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Transcript of Building an effective mobile strategy - SJSU Oct 2014
© 2014 IBM Corporation@CagedEther
Building an effective mobile strategyDaryl Pereira
© 2014 IBM Corporation2 @CagedEther
Mobile Adoption Shows NO Signs of Decline
5.6 Billion
Personal Devices Sold
1 TrillionConnected
Devices
41% CAGR Wearable Wireless Devices
2013 2014 2015
© 2014 IBM Corporation3 @CagedEther
What we want is changing
71% of 16-24 year-olds want a wearable device
© 2014 IBM Corporation4 @CagedEther
Mobile Is Changing Industries
Mobile banking transactions grew at
138% CAGR
from 0.3B in 2008 to 9.4B in 2012
25% of all online search for travel comes from a mobile device
1/3 of citizens access federal government website by logging in from phones or tablets
© 2014 IBM Corporation5 @CagedEther
Mobile Is Changing How We Work
62% use devices for work related email
47% use devices to read and write docs
41% use devices to access work related apps
© 2014 IBM Corporation6 @CagedEther
What does it take to build a mobile app?
Devices Wireless Internet Firewall Server Database
© 2014 IBM Corporation7 @CagedEther
Sales/MarketingA
Customer SupportB
ManufacturingC
The case study
© 2014 IBM Corporation8 @CagedEther
Mobile trends transforming business and IT
© 2014 IBM Corporation9 @CagedEther
These Trends Bring Business and IT Challenges
Business & IT Changes
Clients operate in a “multi-screen” world
New process and business designs required for transformation opportunities
Rapid and disruptive innovation shortening time to value requirements
© 2014 IBM Corporation10 @CagedEther
These Trends Bring Business and IT Challenges
Privacy & Security
Protection of privacy and confidential information
Policies for client-owned smartphones and tablets
Visibility, security and management of mobile platform requirements
© 2014 IBM Corporation11 @CagedEther
These Trends Bring Business and IT Challenges
Integration
Developing apps that integrate with information across the enterprise
Infrastructure complexity from multiple device platforms
Unique mobile requirements for employees/workers
© 2014 IBM Corporation12 @CagedEther
BYOD: transforming the workplace
© 2014 IBM Corporation13 @CagedEther
BYOD – what does it bring?
© 2014 IBM Corporation14 @CagedEther
BYOD challenges
© 2014 IBM Corporation15 @CagedEther
The four corners of a successful BYOD program
© 2014 IBM Corporation16 @CagedEther
Sales/MarketingA
Customer SupportB
ManufacturingC
The case study