Building a Successful Pediatric Practice, From the Ground Up

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Building a Successful Pediatric Practice, From the Ground Up Dr. Ketan Sukkawala Dr. Larry Kalke When Dr. Ketan Sukkawala built his new pediatric dentistry practice, Brazos Valley Pediatric Dentistry, in College Station, Texas, it was the third time he had partnered with Henry Schein to grow his practice by building a new office. However, this time the project was different because the office was new construction, custom built from the ground up! This spectacular office now showcases the high level of care that Dr. Sukkawala aspires to, while also providing his patients with a colorful and welcoming environment that is well-designed and efficient. The 5,600-square-foot office is in an ideal location, within walking distance of both an elementary school and a middle school and close to a popular community park. As families go about their busy schedules, the practice is set right in the middle of the places they frequent. Its modern design is distinctive to the area as well, standing out as a beacon of state-of-the-art care. As an added bonus, the new practice, which opened in October 2013, is just a block away from the doctor’s previous location, so it was a relatively easy and comfortable transition for his existing patients. Brazos Valley Cares for All Kids in the Community Dr. Sukkawala began his career in general dentistry, but decided to return to school and specialize in pediatrics, and subsequently opened Brazos Valley Pediatric Dentistry in 2006. He started in a small commercial location with just two staff members. He had worked with Henry Schein earlier to equip his general dentistry practice, and he chose them again to outfit this office. In just two years, he outgrew that space and relocated to a larger office, working with Henry Schein once again to create the work flow and choose the technology and equipment. Eventually, as he continued to enjoy success and a growing patient load, he realized the space was not large enough or configured optimally to provide patients with the best possible experience. Construction of the beautiful new office, just a block from the previous location, took 11 months, and required a w ell-coordinated partnership betw een Henry Schein and the general contractor.

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Transcript of Building a Successful Pediatric Practice, From the Ground Up

Page 1: Building a Successful Pediatric Practice, From the Ground Up

Building a Successful Pediatric Practice, From the Ground Up

Dr. Ketan Sukkawala

Dr. Larry Kalke

When Dr. Ketan Sukkawala built his new pediatric dentistry practice, Brazos Valley PediatricDentistry, in College Station, Texas, it was the third time he had partnered with Henry Schein to grow his

practice by building a new office. However, this time the project was different because the office was new

construction, custom built from the ground up! This spectacular office now showcases the high level of care

that Dr. Sukkawala aspires to, while also providing his patients with a colorful and welcoming environment

that is well-designed and efficient.

The 5,600-square-foot office is in an ideal location, within walking distance of both an elementary school and

a middle school and close to a popular community park. As families go about their busy schedules, the

practice is set right in the middle of the places they frequent. Its modern design is distinctive to the area as

well, standing out as a beacon of state-of-the-art care. As an added bonus, the new practice, which opened

in October 2013, is just a block away from the doctor’s previous location, so it was a relatively easy and

comfortable transition for his existing patients.

Brazos Valley Cares for All Kids in the Community

Dr. Sukkawala began his career in general dentistry, but decided to return to school and specialize in

pediatrics, and subsequently opened Brazos Valley Pediatric Dentistry in 2006. He started in a small

commercial location with just two staff members. He had worked with Henry Schein earlier to equip his

general dentistry practice, and he chose them again to outfit this office. In just two years, he outgrew that

space and relocated to a larger office, working with Henry Schein once again to create the work flow and

choose the technology and equipment. Eventually, as he continued to enjoy success and a growing patient

load, he realized the space was not large enough or configured optimally to provide patients with the best

possible experience.

Construction of the beautiful new off ice, just a block from the previous location,

took 11 months, and required a w ell-coordinated partnership

betw een Henry Schein and the general contractor.

Page 2: Building a Successful Pediatric Practice, From the Ground Up

The exterior of the building combines natural stone, metal, and a tow er

built from insulated panels that had to be put together like a puzzle.

“We treat infants, children, teenagers, and kids with special needs,” explained Dr. Sukkawala, who receives

referrals regularly from local pediatricians. “Kids with special needs have a difficult time finding dental care,

but I enjoy providing care to them, and their parents are very appreciative.”

These patients often need special accommodations, such as the use of general anesthesia or quieter

treatment areas, which were not available in the existing office.

“The operatories were too small to allow for general anesthesia procedures,” said Dr. Sukkawala. Then, in

2011, Dr. Larry Kalke joined the practice, and the lack of space became more pronounced with two doctors

sharing the office. Considering his options, Dr. Sukkawala opted to own his next practice instead of lease

another space, and he wanted it to be unique and carefully planned to put children at ease. When he found

the perfect location just down the street, he decided to move ahead.

Left to right: Toby Martel, Equipment Service Technician; Casey Schulin, Equipment Sales Specialist;

Dr. Ketan Sukkaw ala; Dr. Larry Kalke; Michael Herrin, Regional Manager; Meredith Lucas, Digital Technology Specialist; Chris Bell, Field Sales Consultant

“I acquired the land and discussed my development ideas with the city,” he remembers. “Then, I talked to the

Henry Schein team to look for a designer. I hired the architect and also the general contractor who built my

last office space.”

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The w aiting room is spacious, bright, and colorful, a w elcoming environment

for children and their families.

Strong Working Relationship Vital to New Construction Progress

Because the Henry Schein team had worked alongside Dr. Sukkawala’s contractor before in his previous

office build, they made a strong team.

“Their working relationship was very good,” said Dr. Sukkawala. “And it was good for me. I didn’t have to be

the middle man. The contractor was very conscious of the Henry Schein team specifications, and Casey

Schulin, my Henry Schein Equipment Sales Specialist, was responsive to their needs and was on the job site

frequently.”

Mr. Schulin spent a lot of time in collaboration with the architect and contractor, including monthly meetings

in which all of the parties involved would conference to go over details and status of different aspects of the

project. The construction took about 11 months from start to finish, overcoming typical delays that occur

when building. One of the biggest challenges was the construction and installation of the “tower.”

A separate check-out desk enhances patient privacy and prevents

bottlenecks as patients arrive and depart.

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A vibrant mosaic tile w all livens up the w aiting room

w ith a full palette of bright colors appealing to children.

“The building is built out of structured insulated panels (SIP) that had to be custom fabricated at the factory

and then transported and installed onsite,” said Dr. Sukkawala. The tower came in many pieces and was

assembled like a giant puzzle!

Modern Dental Office With a Towering Presence

The tower is a commanding centerpiece of the office, soaring above the rest of the building. It serves as the

practice’s hygiene bay, with four treatment chairs flanked by televisions for patient entertainment. The tower

is encircled with windows that bring in lots of natural light. Looking up, Dr. Sukkawala’s patients enjoy the

oversized solar system mobile, commissioned from an artist in Austin. In addition to the tower treatment area,

there are seven operatories that contain Pelton & Crane cabinetry and Royal chairs. One of the operatories

functions as a surgical suite with Bel-Halo LED Belmont lights, and another is used as a family hygiene suite.

Several brushing stations are scattered throughout the office, keeping bottlenecks at a minimum.

“We finally have enough space for both doctors to see patients. It allows one doctor to do a general

anesthesia case while the other doctor maintains his normal treatment and hygiene schedule.”

Kid-Friendly Operatories and Equipment

Equipment and operatory needs are slightly different for children when compared with adults, noted Dr.

Sukkawala. Luxurious leather massage chairs give way to chairs that are kid-sized and strong enough to

withstand the rigor of youngsters climbing and jumping.

The tow er gives kids plenty to look at w hile receiving care, like television screens and the custom-designed solar system that f loats above. The room is equipped w ith Biotec

cabinetry, Royal chairs, and Belmont lights.

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“Casey understood the environment we were creating,” he explains. “And he made recommendations that fit

our goals, including the Royal operatory chairs that are functional and durable for kids.”

The generous use of brightly colored tile, fabrics, and wall coverings throughout the office creates a friendly

atmosphere that is interactive and engaging. Seventeen different paint colors wash the walls with warmth,

from light tan in the two-story waiting area to bright red in the imaging area! Colorful mosaic tiles and wall art

of beloved children’s TV shows and movies are cheerful, bright, and comforting. Teak and bamboo vinyl

flooring and granite and quartz countertops lend classic beauty against the backdrop of vibrant color.

Waiting Area is a Perfect “Space” for Kids

In the previous office, the waiting room was cramped with just a handful of chairs, but the waiting room in the

new office is expansive and comfortable and has separate check-in and check-out areas to allow for added

privacy. As a Dentrix user, the doctor upgraded to Dentrix G5 practice management software and uses many

of the main modules, including Power Pay, Insurance Manager, Website Manager, eClaims, and

Demandforce. Soon, the practice will implement Kiosk, another Dentrix feature that allows patients to check

themselves in, freeing up the front desk staff to give more attention to other patient needs and questions.

Kids can enter a “space ship” w hich contains game consoles and a porthole to the galaxy outside, or just enjoy the w all art scattered throughout that features some of their

favorite movies and TV show s.

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Although Dr. Sukkawala did not choose a single theme for the office, the space décor from the tower bay

was the inspiration for a spectacular game room that keeps patients engaged while they wait. Truly one of

the highlights of the practice, the game room has children “entering” a space ship in which game consoles

are built into the ship’s seats and a porthole provides a glimpse into the starry “galaxy” outside.

The sterilization center is a galley style w ith a separate entrance and exit for smooth f low from dirty to clean. The center is equipped w ith a Midmark M11 autoclave, SciCan

STATIM, and KaVo QUATTROcare Plus Maintenance System.

The X-ray area includes an Instrumentarium OP30 digital pan and a Progeny Preva intraoral X-ray.

Digital Technology Provides Customized Treatment

Because he had already built several offices with Henry Schein, Dr. Sukkawala was regularly investing in

new equipment throughout his career. With this move, he added an Instrumentarium OP30 digital pan to the

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practice. The practice also uses a ScanX digital processor, DEXIS sensor, and NOMAD Pro portable X-ray,

which is especially well-suited for small children and special needs patients. The large sterilization center,

set amid the operatories, is a galley configuration, and it utilizes Midmark equipment and a KaVo

QUATTROcare.

“The first reaction by most is that the office is so big,” Dr. Sukkawala commented. “We finally have enough

space for both doctors to see patients. It allows one doctor to do a general anesthesia case while the other

doctor maintains his normal treatment and hygiene schedule. General routine tasks such as sterilization,

storage, and traffic flow have become a lot easier. For the staff, it has really increased the morale. They are

very proud of the facility and are constantly giving tours.”

For those dentists who want to construct a new practice like Brazos Valley Pediatric Dentistry, Dr.

Sukkawala has three main pieces of advice. First, spend a lot of time planning and budgeting. Second, stay

flexible. Do not be too rigid. And finally, assemble a good team that works well together.

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