BUILDING A STRONG COMMUNITY - southsoundymca.org...BUILDING A STRONG COMMUNITY 2019 ANNUAL CAMPAIGN...
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BUILDING A STRONG COMMUNITY 2019 ANNUAL CAMPAIGN – VOLUNTEER TRAINING SOUTH SOUND YMCA February 2019
Transcript of BUILDING A STRONG COMMUNITY - southsoundymca.org...BUILDING A STRONG COMMUNITY 2019 ANNUAL CAMPAIGN...
BUILDINGA STRONGCOMMUNITY2019 ANNUAL CAMPAIGN – VOLUNTEER TRAINING
SOUTH SOUND YMCAFebruary 2019
WELCOME & INTRODUCTIONS
Objectives of this session:
• Understand the overall campaign structure and the importance of your role in it
• Learn the dollar goal and how charitable dollars raised in the campaign will be used
• Practice solicitation techniques that work
• Ask questions
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WHY AN ANNUAL CAMPAIGN?
ENGAGING OUR COMMUNITYTHE DONOR PYRAMID
James GreenfieldFundraising Fundamentals
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KEEP THE GOAL IN MIND
Three Goals of the Campaign
• RAISE money to support critical, life-changing programs in our community
• EDUCATE members of our community about our mission and work and let them know how they can participate in solutions to some of our most pressing community
• ENGAGE volunteers in meaningful work in support of our community as a whole
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IMPACT$940,000$940,000$940,000$940,000
in support to individuals in our community each year
1,9851,9851,9851,985seniors subsidized through
Silver Sneakers
1602160216021602shower passes distributed
#1 #1 #1 #1 largest provider of childcare in
Thurston County
Top 20Top 20Top 20Top 20largest employer in Thurston County
IMPACT$940,000$940,000$940,000$940,000
in support to individuals in our community each year
1,9851,9851,9851,985seniors subsidized through
Silver Sneakers
1602160216021602shower passes distributed
#1 #1 #1 #1 largest provider of childcare in
Thurston County
Top 20Top 20Top 20Top 20largest employer in Thurston County
STRENGTHENING COMMUNITY
HOMELESSNESS
GENERATIONAL
POVERTY
ECONOMIC
DISPARITY
EDUCATIONAL
INEQUALITY
ONE NUMBER DIFFERENT
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WITHOUT YOU THERE IS NO US
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TIMELINE
DATE EVENT / COMMUNICATION
February 28 Campaign Kickoff
Letter to donors
March 1-8 1st campaigner communications
March 9-25 Follow up communications & meetings
March 26-29 Final pledges in
April 1 Totals announced
April 11 Victory Celebration
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Additional Communications:• Weekly reports• Ongoing team captain check-ins• One-on-one communication as needed
OPENING DOORSTO OPPORTUNITY
WHY DO PEOPLE GIVE?
• Believe in the goals and mission of the YMCA
• Have (or had) involvement with the YMCA
• Wish to demonstrate their personal gratitude toward the YMCA
• Have potential mutual benefit by making a contribution
• Enjoy giving and like the recognition of association
• Appreciate being asked to give – especially by someone they respect
BECAUSE THEY ARE ASKED TO GIVE!
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WHAT’S YOUR STORY?
MATERIALS & NEXT STEPS
PLEDGE SUBMISION
• ENCOURAGE ONLINE GIVING
• Contact information
• Recognition
• Payment method
COMMUNICATION
• Letter
• Fact Sheet
• Case Statement
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