Building a strategy presentation

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    22-Nov-2014
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These slides are from a webinar in which you will learn how to create a business strategy presentation from concept through messaging and slide and chart creation. This will not be a webinar that teaches you how to use Mekko Graphics software, but instead will focus on building a presentation that will get your message across to your senior management team, your peers, or your key customers and prospects. We will cover how to select charts and diagrams based on your data and communication goals and how to organize them for an optimal presentation. You can find the corresponding video from this deck in: http://www.youtube.com/watch?v=y_wdHqvbbMs

Transcript of Building a strategy presentation

  • 1. BUILDING A STRATEGY PRESENTATION David Goldstein President, Mekko Graphics david@mekkographics.com
  • 2. 3 Steps to Building Your Presentation 2 Whats my role? Who is the audience? Whats the Big Idea? How do I structure my presentation? Which charts and diagrams should I use? How can I maximize visual impact? What pre- presentation preparation should I make? How should I deliver the talk? handle Q&A? Conceiving (before PPT) Visualizing (with PPT) Delivering Focus of this presentation
  • 3. 3 Steps to Building Your Presentation 3 Whats my role? Who is the audience? Whats the Big Idea? How do I structure my presentation? Which charts and diagrams should I use? How can I maximize visual impact? What pre- presentation preparation should I make? How should I deliver the talk? handle Q&A? Conceiving (before PPT) Visualizing (with PPT) Delivering
  • 4. Before You Open PowerPoint 4 Your Role Teacher/mentor Empower your audience to take action Audience Who are they? 7 Questions to ask Big Idea Point of view Whats at stake? Story Beginning, middle and end Make it memorable
  • 5. 7 Questions to Know Your Audience 1. What are they like? 2. Why are they here? 3. What keeps them up at night? 4. How can you solve their problem? 5. What do you want them to do? 6. How might they resist? 7. How can you best reach them? 5
  • 6. Before You Open PowerPoint 6 Your Role Teacher/mentor Empower your audience to take action Audience Who are they? 7 Questions to ask Big Idea Point of view Whats at stake? Story Beginning, middle and end Make it memorable
  • 7. 3 Steps to Building Your Presentation Copyright 2014 Mekko 7 Whats my role? Who is the audience? Whats the Big Idea? How do I structure my presentation? Which charts and diagrams should I use? How can I maximize visual impact? What pre- presentation preparation should I make? How should I deliver the talk? handle Q&A? Conceiving (before PPT) Visualizing (with PPT) Delivering
  • 8. Keys to Great Slides 3 second rule Action title Lose the jargon Highlight whats important Replace word walls with tables and diagrams Choose the chart that best fits your message 8
  • 9. Find the Best Diagram 9 2. Flevy PowerPoint Toolkit http://flevy.com/powerpoint-toolkit.php 1.
  • 10. Diagram Options--Flow Timelines Value chains Process flows
  • 11. Diagram Options--Hierarchies Organization structure Pyramids
  • 12. Diagram Options--Tables Comparisons Summarize/ replace word walls
  • 13. Which Chart to Use 13 Objective Example Chart Type Categorize one one measure and dimension Revenue by business unit or by product line Costs by business unit or by plant plant 100% stacked bar (1 bar) Track trends Revenue by year for by business unit Costs by year by business unit Stacked bar or 100% stacked bar Categorize one one measure along 2/3 dimensions Revenue by product line and region Price versus product performance performance and revenue Marimekko Bubble Categorize one one dimension dimension Market size versus market growth growth by product Bar Mekko
  • 14. Categorize Along One Dimension Using 100% Stacked Bar 14 Extra credit: Add a 2nd bar to explode a key segment.
  • 15. Track Trends with a Stacked Bar 15 Extra credit: Add a growth arrow or a CAGR column to quantify growth trends
  • 16. Categorize along 2 Dimensions with a Marimekko Chart 16 Extra credit: Group smaller segments into Other series to reduce clutter
  • 17. Categorize along 3 Dimensions with a Bubble Chart 17 Extra credit: Change the size of the reference bubble to increase/reduce bubble sizes.
  • 18. Categorize Growth versus Size with a Bar Mekko Chart 18 Extra credit: Use average line to show above and below average growth
  • 19. Show the Impact of Changes with a Cascade Chart Copyright 2014 Mekko 19 Extra credit: Use axis break to focus attention on changes
  • 20. 3 Steps to Creating Your Presentation 20 Whats my role? Who is the audience? Whats the Big Idea? How do I structure my presentation? Which charts and diagrams should I use? How can I maximize visual impact? What pre- presentation preparation should I make? How should I deliver the talk? handle Q&A? Conceiving (before PPT) Visualizing (with PPT) Delivering
  • 21. Wrap-up Questions/Feedback? david@mekkographics.com Resources on www.mekkographics.com Strategy Consultants Toolkit My blog Sample charts and other presentations Training videos HBR Guide to Persuasive Presentations by Nancy Duarte (Harvard Business Review Press, 2012) Flevy PowerPoint Toolkit: http://flevy.com/powerpoint-toolkit.php 21