Building a Social Media Presence for Special Libraries
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Transcript of Building a Social Media Presence for Special Libraries
Michelle Kraft MLS, AHIPSenior Medical Librarian
Cleveland Clinic Alumni Library
Create a PlanGoals
Why blog, tweet, Facebook, etc.Metrics and measure success
LogisticsUpdatesWho?
Know your institution/audience
Institution & AudienceSpecial libraries are
differentInstitutional rulesPlatforms, standardsAccess issues
Patrons are differentUsage Professional
hesitancyWork/life balance
BrandingA brand is a promise delivered. It is your
reputation and your legacy. Branding is the practice of producing trust and is at the heart of all marketing endeavors. When we market our services or organization, we do so with a promise to meet or exceed the expectations of the audience who must find us relevant.
-Linda Citroen, LIDA360
Online PresenceYour online presence impacts your brand
How do you want to be knownControl the messageMonitor “your” feeds
Tweetdeck/Hootsuite, Googling, Analytics
Lockdown, Avoid, or Alter EgoFacebook, Instagram, Twitter
Choosing a PersonaAre you the library
Official voice Others can
participateAre you the librarian
Official voiceJust you
Are you a librarianNot the official voiceDisclaimers?
What’s in a NameWhat do you want to conveyMemorableShortishKeep it consistent
http://namechk.com
“What's in a name? that which we call a roseBy any other name would smell as sweet.”― William Shakespeare, Romeo and Juliet
Specials in Social Media
Specials in Social Media
Specials in Social Media
Social CapitalSimilar to having credibility
Provide value, promote other contentEarned over time
Reputation does not equal social capitalMay gain followers based on reputation but
they won’t stayWhat’s in it for them? -Engagement
Follow, RT, share, or like items of interest to your patrons
Engagement in SpecialsSubscribe to feeds important to your patrons
and share themCEO’s state of the companyTrade journals, organizations, associationsLegal issues, trade news/trends, grants
Encourage FeedbackSolicit comments on feeds
Tamiflu new snake oil?Have policy, try for anonymous
Evaluate & AdjustMonitor your brand
RTs, Likes, Shares, Google Analytics, etc.Feedback
Analyze successful posts, duplicate?Posting strategies
Shedule, topics, popular feedsRemain on top of institutional issues
Different from PR/Marketing armChanges in IntRAnet to IntERnet or
private/public
Evaluate
Final ThoughtsAsk other librarians
Your discipline Outside librarians helpful too
Librarian’s Nitty Gritty Guide to Social MediaKNOW THY PATRON
Questions? Contact me @krafty