Building a Social Media Audience
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Transcript of Building a Social Media Audience
building your digital audience(how to gain more fans, followers and subscribers)
Angelina Tagliafierro October 3, 2012
Wednesday, October 3, 2012
building relationshipsestablishing trust
telling a storysharing with friends
social media is all about the social
Wednesday, October 3, 2012
Facebook: external stuff!
embed widgets on your website-searching for “social plugins” on developers.facebook.com brings up 10+ options
invite email subscribers -give them an incentive to click, e.g. exclusive content
link from your email signature-don’t send out an email without a link to your social media presence!
Wednesday, October 3, 2012
Facebook: more external stuff!
print media (the old fashioned way!)-put the Facebook logo on everything...business cards, newsletters, ads... link to Twitter-and vice versa. Twitter will auto-crop and post everything you write on Facebook, but be careful because not all content works well on both platforms! -this is not a substitute for tweeting!
Wednesday, October 3, 2012
Facebook: internal stuff!
get fans to share/tag photos from your page-every tag is putting your page into fans’ News Feeds, and their friends’ News Feeds
facebook ads-like Monique’s Scaredy Squirrel example, carefully targeted ads can work!
run a contest-requires a third party app like Wildfire, but it can bring big numbers in. people like free stuff.
Wednesday, October 3, 2012
Facebook: more internal stuff!
tag pages/share stuff/like stuff/comment on stuff -shows off your page name to other people’s followers
DON’T FORGET EDGE RANK!-edge rank is Facebook’s way of ranking News Feed posts -based on the level of engagement between a fan and a page (“affinity”), the type of content in a post(“weight”), and how quickly that content is responded to by fans (“time”)-determines where, and if, your post will show up at all on a fan’s News Feed
Wednesday, October 3, 2012
Twitter: external stuff!
embed widgets on your website-twitter.com has their own custom-widget builder
use an app to schedule tweets-e.g. Hootsuite, which allows you to have a voice even when you aren’t at work-free version also conveniently measures RTs, link clicks, demographics and other handy metrics
Wednesday, October 3, 2012
Twitter: external stuff!
link to Facebook-but be careful, because the tweets need to be frequent to have impact, and will probably look spammy on a Facebook page
avoid spammy auto-follow services -yes they might increase your numbers, but these numbers are probably artificial and could get your account frozen
Wednesday, October 3, 2012
Twitter: internal stuff!
get your twitter handle out there-shows off your page name to other people’s followers-talk @other users (especially important people with lots of followers)-RT things-offer opinions
look for people you know (at least sort of)-e.g. Hey @ataglia, great seeing you at the launch party last night!-follow people in your industry: what are they talking about, and can we join in the conversation?
Wednesday, October 3, 2012
Twitter: internal stuff!
play with trending topics-#Vancouver might be a little broad to find a specific audience, but #minitoc or something similar might connect you with more relevant people-don’t underestimate a #FF
post smart-socialmediaexaminer.com suggests you look at tweets as small blog posts: tell a story in 140 characters!-be timely. how many people will see that tweet at midnight on Sunday?
Wednesday, October 3, 2012
Twitter: internal stuff!
run a contest-people always like free stuff. but use sparingly, because they might just be there for the free stuff, and not for your amazing tweets
organic followers -the most valuable on Twitter (and probably everywhere on the web, because they came to you)
Wednesday, October 3, 2012
Email: external stuff!
use an email manager -services like MailChimp help you avoid spam filters-also allow personalization of mass emails (e.g. Dear So-and-so)
action-based incentives-subscribe now to receive (x)% off!
combine platforms-if your email updates aren’t interesting enough to talk about elsewhere, they should be. link from Facebook and Twitter!
Wednesday, October 3, 2012
Email: internal stuff!
write good email headers-if it doesn’t hook them, they’re already lost
careful about spam filters and spam laws-if your emails are getting caught in the net, no one sees them-be careful with language, punctuation, etc.-the laws are always changing, but recipients need the right to unsubscribe
Wednesday, October 3, 2012