Building a Roadmap for Digital Transformation

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Transcript of Building a Roadmap for Digital Transformation

Building a roadmap for Digital Transformation

Building a Roadmap for Digital Transformation

@TomZordeCommercial Success in the Digital Age

What a great turnout, and what great food. Morning tea, lunch, desert, and now afternoon tea. Given the amount of food being digested right now my challenge is to keep you all awake, or in some peoples cases, to wake you up.Perhaps I should have called this presentation Building a roadmap for digesting transformation instead of digital transformation.Hopefully by the end of today you will have digested not only the great food but also some food for thought around digital transformation.

Im going to share some knowledge and experience Ive gained in the field of digital transformation. Over my 20 year career I have come to be a great believer in the sharing economy. Not just because as it is better to learn from others mistakes before making your own.But because the value of the knowledge we share, multiples dramatically the more people can consume it.A study from University of Buffaloshows that the benefits of giving up patent protection and sharing your ideas actually increases the size of the market through further innovation and IP enhancement. Thereby offsetting lost market share that a patent might protect. Plus as we often see, in a digital world where services come and go, what good are national patentsTo promote innovation companied like Tesla have shared their patents. Google, Amazon and Facebook shared the worlds most energy efficient data centre design with the Open Compute Project.Sharing simply makes a lot of sense to me.

So today, the knowledge Ive gained from trial, error and deep reflection will be shared with you.It is up to you what you do with it, but I do encourage you to snap a photo or jot down a note if you see something interesting. Reflect on it when you leave today and if you youre game to gamble a cup of coffee for some deeper insight contact me for a chat.

But lets get started.I wont talk you through a history of my background because a google search for Tom Zorde can sort that out. And to be honest, I really want to get you all focussed on the future. Why? Because the future is where youre going to spend the rest of our life.

1

The future is unknown@TomZorde

FUTURE IS UNKNOWNI dont know about you, but topics on the future always get my attention. All sorts of possibilities and amazing things can be dreamed up. There are no limits to what can be.

So what will the future be like in 5 years? What does it look like around the corner for Western Australia?This is one of those questions that keep industry analysts on their toes. It is also one of the questions that executives and business owners need to answer.

Coincidentally Ive noticed that most government agencies, companies and not for profits all seem to have the same answer

Anyone care to guess what the response is?[CLICK]The answer Im hearing is we dont know.. the future is unknown

There are three common ways organisations tend to deal with this:1) By copying the leaders in their industry This is the sort of risk averse approach where the board agrees that change is certain, so lets wait for someone else to first and copy them. The problem by copying the competitors ahead of you is, youll only end up looking like their backside.The 2nd) Is where companies go numb, and look for excuses like were waiting for new leadership will tell us what to doAnd then there is the 3rd) approach, dont think just do. Where the CIO and the CMO are forced to bang their heads together and do something digital like get on the cloud, build an app or a social media campaign because share holders need to see a digital footprint of our brand.

Of course all of these dont achieve much towards a digital transformation. No point doing things without thinking about them, and no point thinking about things without doing them.

Although the future is unknown. It is a future where change is a certainty.

2

ECONOMIC IMPACT ON WA FROM DIGITAL DISRUPTION

>$76 billion per annum by 2025 ~25% of WAs gross state product Ref: 2015 Startup ecosystem preliminary reportThe future is not a place that exists. Its a place were going to build@TomZorde

FUTURE IS ONE WHERE CHANGE IS A CERTAINTY

A future where every person and every thing is connected digitally, there will be no stable state. New challenges can sprout from anywhere.The more connected services on the web, the more the whole digital network grows in valuable. We know that network value is relative to the number of connected nodes and we know that the cost of connecting nodes is continuing to get cheaper. This is the intersection of Metcalfs law with Mores law, and it has created a tipping point which means the rules that served us well in the past no longer apply.The network of products, services, suppliers, distributors, and consumers is growning into one big digital ecosystem.An ecosystem that feeds on the old parts to give birth to the new. You could say the future will be born from the deadwood products and rotten services of the past.

[CLICK]

For Western Australia, Digital Disruption is a certainty too.There is a large appetite for digital disruption here.I know this because I started the Internet of Everything Perth meetup community just under a year ago and we have exploded in growth to over 500 people. Its a very exciting time to be in technology.

Digital Disruption is real but as I tell many of my clients. The disruption out there is not very mature yet. Most of it is companies that have taken a manual process and automated it, improving the client experience by cutting out the middle man.The real disruption is yet to come, and you could be that disruptor.

Because remember, [CLICK]The future is not a place that exists.. It is a place we are going to build

3

Influence

People Skills

Knowledge

@TomZorde

3 ASSETS TO BUILD FUTURESo what are you going to build for WAs future?With an unkown future, envisaging multiple likely possibilities and preparing for all of them means more complexity.But managing more complexity doesnt have to be a daunting task.You need a digital transformation roadmap that gets your company focused on the right assets for transformion.So let me share with you my view of the assets for digital transformation..

[CLICK] INFLUENCEWhat influence do you have over your market? Do you have the attention of those who control your demand and supply? How about those who control regulatory legislation are you prepared to exploit the gaps? Your ability to influence your companys ecosystem is a transformation asset.

[CLICK as said] KNOWLEDGEWhat knowledge does your organisation have that makes you unique.You ability to make fast, evidence based decisions is what will help you stay agile to respond to change.

[CLICK as said] PEOPLE SKILLS

Of course knowledge is not enough. You need people with the skills and courage to apply it. The right talent is a foundational asset of a digital company.But remember, skills is not just expertise it also requires a change-readiness attitude.

[CLICK as said]Leading change-ready people who challenge the status quo, is the leadership dare of the digital era

Take a moment to absorb that nugget.

4

Influence

People Skills

Knowledge

Leading change-ready people who challenge the status quo, is theleadership dare of the digital era@TomZorde

3 ASSETS TO BUILD FUTURESo what are you going to build for WAs future?With an unkown future, envisaging multiple likely possibilities and preparing for all of them means more complexity.But managing more complexity doesnt have to be a daunting task.You need a digital transformation roadmap that gets your company focused on the right assets for transformion.So let me share with you my view of the assets for digital transformation..

[CLICK] INFLUENCEWhat influence do you have over your market? Do you have the attention of those who control your demand and supply? How about those who control regulatory legislation are you prepared to exploit the gaps? Your ability to influence your companys ecosystem is a transformation asset.

[CLICK as said] KNOWLEDGEWhat knowledge does your organisation have that makes you unique.You ability to make fast, evidence based decisions is what will help you stay agile to respond to change.

[CLICK as said] PEOPLE SKILLS

Of course knowledge is not enough. You need people with the skills and courage to apply it. The right talent is a foundational asset of a digital company.But remember, skills is not just expertise it also requires a change-readiness attitude.

[CLICK as said]Leading change-ready people who challenge the status quo, is the leadership dare of the digital era

Take a moment to absorb that nugget.

5

Get ready to change path more often@TomZorde

FOUNDATION BUILDING BLOCKS OF TODAYYour foundational building blocks for creating your future are going to be capabilities that help you manage your companys influence, knowledge and skills.

[CLICK as said]These will be important for you to remain nimble and change paths often. Because changing path is going to be the new norm. But take measured leaps. You will need to understand the state your change enabling assets is in.You will need to have a way to measure themThis is the first step in preparing for digital transformation.

6

Measure #1Influence in your company ecosystem@TomZorde

INFLUENCE MEASURE

Your influence measure is an external measure of your companyIt will identify where your companys brand, products and services sits in your ecosystem.[CLICK]

Your influenc