Building a Rail IT community - BeNe Rail case study

Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’

Rethinking your IT strategy

© 2

014 A

madeus I

T G

roup S

A

Thomas Drexler

Director Rail & Ground Travel

Rail Revenue Europe

November 13, 2014


Agenda

© 2

014 A

madeus I

T G

roup S

A

BeNe Rail Partnership – the community is becoming a reality

Why outsourcing into a community model

What we do

Our mission: To make booking rail easier


Air-Rail Display

Rail Display

Rail Web Services

e-Travel Mgmt.

Indirect Sales

Amadeus Total Rail

Station Website Mobile Onboard

Customer

Profiles Shopping Booking Ticketing Payment

After sales

Reporting Settle-ment

Direct Sales

Amadeus Rail Sales Platform

Schedules Inventory Seats Fares & Pricing

Offer Management

Hosting Services BI

Services


Why outsourcing into a community model

1

© 2

014 A

madeus I

T G

roup S

A


A third-party IT expert develops

and hosts applications for

several rail companies to

share

All members to benefit from

synergies, scale economies

All members have access to

the same levels of functionality -

customized modules outside community can

be added

Enables continuous innovation

unachievable alone

© 2

014 A

madeus I

T G

roup S

A

Community model in a nutshell


Replacement of unstable and restrictive

legacy IT systems

Development of future-proof systems that go

beyond in-house capacities

Lower cost thanks to substantial economies

of scale

Many fixed costs transformed into more

manageable and scalable variable costs

Cost structure becomes much more flexible and volume-driven – much better suited to today’s more competitive rail

environment.

Strong stream of continuous innovation

© 2

014 A

madeus I

T G

roup S

A

Why outsourcing into a community?


© 2

014 A

madeus I

T G

roup S

A

Airline IT community – a success model

_ Three core components, which are critical to embracing the full customer management process

_ Technically adaptable and scalable

_ Guided workflows, supports all airline partnerships to deliver a connected experience

_ Access data for all channels from a single data source

_ 140+ airlines around the world


BeNe Rail Partnership – the community is becoming a reality

2

© 2

014 A

madeus I

T G

roup S

A


_ In May this year, we have partnered with BeNe to create a unique ‘next generation’ community-developed IT platform

_ This platform will provide the end-to-end processes they need to please their customers, lower their costs and grow their business.

© 2

014 A

madeus I

T G

roup S

A

outsources its IT distribution system

BeNe Rail International is a technology joint venture between Belgian and Dutch Rail.

It was formed to develop the BeNe ticket sales and distribution platform for international and high-speed train services.


• Big international players are starting up on important cross-border routes and becoming more active in the Benelux market

• Airline and bus competitors are threatening SNCB and NS markets, they grow more routes and open up new operations

Competitive landscape

is changing fast,

exposing gaps in the

capabilities of

BeNe’s IT systems.

© 2

014 A

madeus I

T G

roup S

A

Business challenges


© 2

014 A

madeus I

T G

roup S

A

Commercial objectives

Customer service is the

key to competing

effectively and sustainably in

this ‘new’ world.

Get closer to customers and stay with them throughout

the entire travel experience

Provide easy-to-use, state-of-the-art,

search, booking and trip management

Fast, efficient and reliable services with benchmark response times,

whatever the device.

Offer personalised, trip-enhancing

services to increase customer loyalty

and maximise revenues.

And all of this while keeping a tight grip on IT

costs.


© 2

014 A

madeus I

T G

roup S

A

The BeNe solution

1. The new Offer Management suite will enable BeNe to manage:

Shopping Booking Ticketing Payment After sales Reporting Settlement

services

Schedules Inventory Seats Fares and

pricing

2. BeNe will be able to optimise revenues and deliver the highest levels of customer through a complete business logic:

3. BeNe will benefit from an international multi-channel distribution network to travel agents, online travel agencies, TMCs and corporations


© 2

014 A

madeus I

T G

roup S

A

Technology creation and implementation

_Over the next years, the key modules of Amadeus Total Rail will be completed

_ In parallel, BeNe will migrate step-by-step to the community platform


Increased revenues • Closer integration with air travel

schedules to improve competition and simplify collaboration

• More effective competition with car and bus

• Better connection to pan-European rail market and other travel services

Decreased costs •Lower average fee per segment booked

• Improved ratio of fixed vs. variable costs

Improved operational performance •Better inventory management

•Simpler, more transparent processes

Improved customer satisfaction •Better availability, stability and performance

•Continuous innovation to meet customer expectations

© 2

014 A

madeus I

T G

roup S

A

Summary of expected benefits


A collaborative and

connected platform

best yield sales

widest choice of content

© 2

014 A

madeus I

T G

roup S

A

Our vision


© 2

014 A

madeus I

T G

roup S

A

Join us for further discussions

Roundtable Discussion

11:00, Table 1

• Considering outsourcing Rail IT

• Hosted by BeNe Rail

Amadeus Booth

• Come and see us anytime in the exhibitor hall.


Thank you

You can follow us on:

Amadeus Rail amadeusrail.net

.

Amadeus Rail

We make booking rail easier

https://twitter.com/AmadeusRail

http://www.linkedin.com/groups?gid=2587870&mostPopular=&trk=tyah&trkInfo=tas:rail forum,idx:2-1-4

http://www.youtube.com/user/AmadeusTotalRail

Building a Rail IT community - BeNe Rail case study

Technology

Transcript of Building a Rail IT community - BeNe Rail case study