2018AnnualReport

Building a Permanent Homefor Environmental Journalism

in America

insideclimatenews.org

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Dear Reader,

The environmental journalist, a distinct species within the reporter genus, is a recent arrival tojournalism. We date roughly to the epoch of Rachel Carson, whose scientific research pointed to theneed for watchdogs to protect the natural world. Ever since, the press has been sniffing out humaninsults to the environment, because our lives depend on it.  

Carson published her groundbreaking book, Silent Spring, more than two centuries after John PeterZenger famously defended the freedom of the press against a colonial governor who wanted to silencehim. Still, she was ruthlessly attacked for telling scientific truths about the dangers of pesticides bythe industry that manufactured them.

Breaking the silence is both the daily and perennial work of journalism, and it takes many forms.Over the years we have spent a lot of our time at ICN exposing fraudulent misinformation aboutclimate science, and the many bad actors who perpetuate it.

Last year we began a new effort to address a more pernicious silencing of the truth that has descendedupon our body politic: the quiet that has come because environmental reporters are in short supplyin the vast middle of the country. Our species has been suffering a dangerous decline in numbers.

We launched our National Environment Reporting Network to reverse the trend. We hired a reporterin the South and one in the Midwest, hosted workshops for colleagues at other outlets in thoseregions and entered into productive collaborations. We are expanding the network into other regions,too, strengthening the capacity of local news to report on issues critical to the next election.

We pursued our own stories to break the silence, too. We took our Finding Middle Ground seriesto five new locations in the country. We also produced work to speak to new audiences unaccustomedto frank climate conversation.

Dangers Without Borders, some of it co-published with NBC News, challenged the armed forcescommunity to look at how climate change is undermining military readiness. Harvesting Peril spokethe truth to farmers not only about the threat posed to their way of life by extreme weather andclimate change, but also who has been telling them otherwise, and why.

That series earned us two first place awards from the North American Agricultural Journalistsassociation, and this comment from the judges: “This is an incredible piece of reporting that shouldbe mandatory reading for every farmer—no, make that every American.”

Our non-profit newsroom is the biggest of its kind in the nation. We make the claim proudly even ifwe have only 16 people. We never seem to have enough staffers, and certainly across the nation ourspecies needs to come back from the brink to spark civic discussion where it’s most needed. As wedo, we can take solace in the example of both John Peter Zenger and Rachel Carson, for they haveshown us it takes only one voice to break the silence.

Breaking the Silence

David SassoonFounder and Publisher, InsideClimate News

About InsideClimate NewsInsideClimate News is a Pulitzer Prize-winning non-profit, non-partisan news organizationthat provides essential reporting and analysis on climate, energy and the environment for

the public and decision-makers. We serve as watchdogs of government, industry andadvocacy groups and hold them accountable for their policies and actions. Already one of

the largest environment newsrooms in the country, ICN is committed to establishing apermanent national reporting network, training the next generation of journalists, and

strengthening the practice of environmental journalism.

ICN Traffic Trends2011-2018

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3M

2M

1M

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USERS SESSIONS PAGE VIEWS'11 '12 '13 '14 '11 '12 '13'15 '15 '15'14'16 '16 '16

Pulitzerwin

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ICN by the Numbers

31,337subscribers

(+37% over 2017)

100,000Twitter followers (+18%)

75,000+Facebook likes (+1%)

3,000+individual donors

(+50%)

as of December 31, 2018

133,362newsletter impressionsper week (+18%*)

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2017ICN saw a larger-than-usual growth in traffic as a result of the 2016 election outcome.

1ICN saw more than a 40% decline in referral traffic from Facebook, like many othernews organizations. The hatched increment charts the loss.

*even though two daily newsletters were consolidated into one

2,595,019

3,424,663

1,911,903

1

1

1

Program85%

Fundraising11%

Management4%

Allocation of FundsHow we spent $2,125,529 in 2018:

Revenue Sources

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Board of DirectorsInsideClimate News is a non-profit incorporated in the state of New York and a 501(c)(3)tax-exempt organization operating with IRS approval as a public charity. It is governedby a Board of Directors and guided by the best practices of non-profit management.

Susan Kish Jennifer 8. LeeTedLoewenthal

MichaelNorthrop

NormanPearlstine

LawrenceRodman

David Sassoon

2018

Online DonorsA growing number of readersare becoming supporters ofICN, voluntarily paying for ourjournalism, which is providedfor free on the internet.

Earned RevenueICN is working to grow earnedrevenue from a variety ofsources. This slice of the pieconsolidates revenue earnedfrom ebook sales, syndicationsand collaborations, re-publication licenses, specialevents and corporatesponsorships. 

Large Donors (Individual)Individual generosity is a growing sourceof revenue for ICN. Donors in this categorygive at least $1,000, or to date as much as$150,000.

FoundationsThe bulk of ICN’s revenuescomes from institutionalfunders who provide grantsof anywhere between $5,000and $1 million. Some fundersprefer to provide funding forspecific projects, but most ofour funding is for generalsupport.

75%

4%

15%

6%

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ICN’s reporters are called upon to cover the complex subject of global warming froman enormous array of angles, as captured by the word cloud below. Last year our smallstaff published more than 400 stories. Our work is being indexed and is available on

six separate databases, including Lexis-Nexis, Factiva-Dow Jones and Reuters.Our website is also being archived by the Library of Congress.

Our Daily Beats

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2007-201812 Years of Journalism

How ICN became the largest dedicatedclimate newsroom in the country

2012• Bloomberg News enters into agreementto publish ICN content

• Lisa Song, David Hasemyer and ElizabethMcGowan cover the Kalamazoo oil spill andpipeline safety in a project called The DilbitDisaster

• ICN’s annual budget crosses $500,000

2007• ICN founded by David Sassoon & StacyFeldman with funding of $150,000 from theRockefeller Brothers Fund

• The original website launches as a fiscallysponsored project of Public Interest Projects(now Neo Philanthropy)

• 57,000 journalists are working at dailynewspapers around the country

2017• ICN publishes Choke Hold: The Fossil FuelIndustry’s Fight against Climate Policy, Scienceand Clean Energy

• ICN publishes Finding Middle Ground:Conversations Across America About ClimateChange

• ICN launches Clean Economy Weeklynewsletter

• Stacy Morford joins ICN as Senior Editor

• ICN expands its full-time staff to 15 people

• ICN’s annual budget reaches $1.8 million

• ICN celebrates its 10th anniversary at TimeInc. headquarters

2016• Grantham Foundation provides a five-year$1.5 million grant to ICN

• Exxon: The Road Not Taken is a finalist forthe Pulitzer Prize for Public Service and winsten other awards

• ICN wins EPPY award for best web siteredesign/relaunch

• Norman Pearlstine, Jennifer 8. Lee and TedLoewenthal join the board of directors

• ICN launches its membership program,the ICN Circle

2015• Susan White steps down, Stacy Feldmansteps in as executive editor

• Neela Banerjee joins ICN as seniorinvestigative reporter

• Big Oil & Bad Air wins National PressFoundation energy writing award and sevenadditional awards from other juries

• ICN relaunches its website

• ICN publishes Exxon: The Road Not Taken

• 33,000 journalists are left working at dailynewspapers around the country

2013• The New York Times dismantles itsenvironment desk

• Only about a dozen environment reportersremain at top 5 U.S. newspapers

• Jack Cushman joins ICN

• ICN wins Pulitzer Prize for NationalReporting for The Dilbit Disaster: Inside theBiggest Oil Spill You’ve Never Heard Of

• ICN publishes Bloomberg’s Hidden Legacy:Climate Change and the Future of New YorkCity

2014• ICN detaches from its fiscal sponsor andbecomes its own 501(c) (3)

• Larry Rodman becomes first chair of theboard of directors, which includes MichaelNorthrop, Susan Kish and Simon Li

• ICN publishes:

• ICN’s budget reaches $1 million

• National Public Radio reduces itsenvironment team to one reporter

• 37,000 journalists are left working at dailynewspapers around the country

Keystone and Beyond: Tar Sands and theNational Interest in the Era of ClimateChange

Big Oil & Bad Air on the Texas Prairie incollaboration with the Center for PublicIntegrity and The Weather Channel

Meltdown: Terror at the Top of the World

2011• Susan White becomes executive editor

• ICN grows its full-time staff to four people

2010• Reuters enters into formal agreement topublish ICN content

• 42,000 journalists are left working at dailynewspapers around the country

2009• 47,000 journalists are left working at dailynewspapers around the country

• Reuters begins publishing ICN storiesduring Copenhagen climate talks

2008• ICN makes top 10 list of climate sites rankedby Technorati

• Financial crisis in journalism starts to shutdown or shrink news outlets

2018• ICN publishes:

Harvesting Peril: Extreme Weather andClimate Change on the American Farm

Dangers Without Borders: MilitaryReadiness in a Warming World

• Jim Bruggers joins ICN, launches Southeasthub of Environment Reporting Network

• Dan Gearino joins ICN, launches Midwesthub of Environment Reporting Network

• ICN convenes reporting workshop inNashville for a dozen journalists from localoutlets 

• ICN launches summer Institute forEnvironmental Journalism for inauguralclass of 25 high school students

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Finding Middle Ground

In 2017, ICN began to search for an elusive geography: the middle groundon climate change, with help from writer Meera Subramanian. She continuedher search in 2018, which has now included nine communities, mappedbelow. Her lyrical and healing body of work captures the complicatedconnections that Americans have to the places that sustain them. It’s timelywork for a warming world touched more frequently by disruption and calamity.

Conversations across America about climate change

Generation Climate: CanYoung EvangelicalsChange the ClimateDebate?

‘It’s Going toEnd with Me’:The Fate ofGulf Fisheriesin a WarmingWorld

Fly-Fishing on Montana’sBig Hole River, Signs ofClimate Change AreEverywhere

They Know Seas Are Rising, but They’reNot Abandoning Their Beloved Cape Cod

Blish Point, Mass.

Divide County, ND

Palacios, Texas

Wheaton, Ill.

Wise River, Mont.

Musella, GA.

White Sulphur Springs, W. VA.

Sweetwater, Texas

Gleason, Wis.

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Institute for Environmental JournalismTraining the next generation of environmental reporters

Last July, we launched a summer journalism program for teens. Award-winning instructorsand journalists taught the fundamentals of journalism and best practices in sourcing,interviewing, research and writing. Students applied what they learned to stories they

pursued about environmental justice, climate change and renewable energy.

In 2019, ICN’s summer Institute for Environmental Journalism will be hosted atthe New School in New York City and the College of the Atlantic in coastal Maine.

“The mentors helped me so much.To get one-on-one feedback really

helped with my writing.”

“I now want to find out whatpeople and companies and

politicians are doing to solveglobal warming.”

Aleina DumeYork Early College AcademyIEJ Cohort 2018

“Now, in writing my collegeapplications, I am asked whatmy favorite word is. I wouldsay “fearless,” because thisprogram showed me I amcapable of anything.”

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ICN has grown over the last 11 years into one of the nation’s largest environmental newsrooms.We have simultaneously witnessed environmental journalism all but vanish from small,trusted outlets in the nation’s interior. As a result, ICN is now working to strengthen localnewsrooms through trainings and collaborations, acting as a catalyst for an environment

reporting network to serve readers for many years to come.

How we are working to revive environmental journalismEnvironment Reporting Network

Industries Try to Strip Power from OhioRiver’s Water Quality Commission

SOUTHEAST FOCUS MIDWEST FOCUS

Atlanta Charts a Path to 100 PercentRenewable Electricity

With Hurricanes and Toxic Algae, FloridaCandidates Can’t Ignore the Environment

Cost of Coal: Electric Bills Skyrocketin Appalachia as Region’s EconomyCollapses

Can Illinois Handle a 2000% Jump in SolarCapacity? We’re About to Find Out.

Net-Zero Energy Homes Pay Off FasterThan You Think—Even in Chilly Midwest

Rural Jobs: A Big Reason Midwest ShouldLove Clean Energy

Enbridge Deal Would Replace a TroubledGreat Lakes Pipeline, But When?

Current andfuture partners

Currentstaff

Futurereporting hubs

Phoenix

Louisville

Columbus

San Diego

Washington, D.C.

New York

Boston

Portland

Lincoln

Austin

Vermont

SanFrancisco

Denver

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2018 NAAJ AWARD W

INNER

Dangers Without BordersHow threats to national security are being multiplied

by climate change

O N G O I N G I N - D E P T H I N V E S T I G AT I O N S

Harvesting PerilHow the farm lobby’s opposition to action on climatechange is putting at risk the very farmers it represents

How the Farm Bureau’s ClimateAgenda Is Failing Its Farmers

Infographic: WhyFarmers Are IdeallyPositioned to Fight

Climate Change

U.S. Taxpayers onthe Hook forInsuring FarmersAgainst GrowingClimate Risks

Industrial Agriculture, anExtraction Industry LikeFossil Fuels, a GrowingDriver of Climate Change

Dangers Without Borders: MilitaryReadiness in a Warming World

The U.S. Military Needed New Icebreakers YearsAgo. A Melting Arctic Is Raising the NationalSecurity Stakes.

U.S. Nuclear Fleet’s Dry DocksThreatened by Storms and Rising Seas

Video: Storms and Rising Seas:Norfolk Naval Shipyard at Risk

The Farm Bureau: Big Oil’s UnnoticedAlly Fighting Climate Science and Policy

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AwardsICN reporters have won many of the most prestigious awards in journalism conferredby juries of our peers. Since 2012, our news outlet has won 36 national and regional

awards and recognitions, including the Pulitzer Prize for National Reporting. Theyprovide unimpeachable validation for the value and importance of non-profit news

in our evolving media landscape.

The Izzy Award

Goldsmith Prize forInvestigative Reporting

Finalist, 2016

Knight-Risser Prize

Robert F. KennedyJournalism Award

The Pulitzer PrizeWinner, 2013Finalist, 2016

Edgar Allen Poe Award

Marianne LavellePolitics Reporter

Paul HornGraphics Editor

Nicholas KusnetzReporter

Phil McKennaReporter

Georgina GustinReporter

Sabrina ShankmanReporter, Producer

ICN Staff

Stacy FeldmanCo-Founder, Executive Editor

Neela BanerjeeSenior Correspondent

David HasemyerReporter

John H. Cushman, Jr.Managing Editor

David SassoonFounder, Publisher

Stacy MorfordSenior Editor

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James BruggersReporter, Southeast Hub

Dan GearinoReporter, Midwest Hub

Anna Belle PeeveyVideo Producer

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